1. 7 C’s OF COMMUNICATION
• For Transmitting effective written & oral messages, certain
principles must be followed.
• These principles provide guidelines for choice of content &
style of presentation adapted to the purpose the receiver of
the message.
• They are also called as 7 Cs of communication. They are as
follows:
• Completeness
• Conciseness
• Clarity
• Correctness
• Concreteness
• Consideration
• Courtesy

2. COMPLETENESS
• Every communication must be complete & adequate.
• Incomplete messages keep the receiver guessing ,
create misunderstanding & delay actions
• Every person should therefore be provided with all the
facts & figures.
• Complete messages are more likely to bring the desired
results without the expense of additional messages.
• Complete message can do a better job of building
goodwill.

3. While striving for completeness the following
guidelines should be followed :
 Provide all the necessary information
[
 Answer all the question asked
 Give something extra, when desirable.
 Message must offer complete & relevant information
in order to become effective.

4. CONCISENESS
• In business communications, one should be brief & be
able to say whatever one has to say in fewest possible
words.
• A concise message saves time & expense for both
sender & receiver.
• Conciseness contributes to emphasis , by eliminating
unnecessary words.
• In order to ensure conciseness one should :
 Avoid wordy expressions
 Include only relevant material
 Avoid unnecessary repetition
 Organize your message well.

5. CLARITY
• The message must be put in simple terms to ensure clarity.
• Words must mean the same thing to the receiver as they
do to the sender.
• In order to ensure clarity in oral communications , you
should use accurate & familiar words with proper stresses
& pauses.
• The language should consist of simple words & short
sentences.
• Thoughts should be clear & well organized
• Construct effective sentences & paragraphs.

6. CORRECTNESS
• The term Correctness means right level of language and
accuracy of facts, figures & words.
• If the information is not correctly conveyed, the sender will
lose credibility.
• Transmission of incorrect information to outsiders spoils
the public image of the firm.
• To convey correct messages, grammatical errors should be
avoided. Thus it should be ensured that correct facts in
correct language should be transmitted.
• All messages must be transmitted & responded to at the
most appropriate time. Outdated information is useless.

7. CONCRETENESS
• It is an essential requirement of effective
communication.
• It means being specific, definite, & vivid rather than
vague.
• In oral communication precise words are chosen to
convey the correct message & support it by relevant
facts & figures.
• Concrete expressions , specific facts& figures should be
used.

8. CONSIDERATION
• It means preparing the message with the receiver in
mind.
• In order to communicate effectively, the sender should
think & look from the receiver's angle.
• The sender should understand & focus on the needs of
the receiver i.e. the socio- psychological background of
the receiver must be understood.
• Focus on ‘YOU’ instead of ‘I’.
• Show audience benefit or interest in the receiver.
• Show EMPHATY.
• Avoid using negative words as much as possible.

9. COURTESY
• Courtesy stems from a sincere ‘YOU’ attitude.
• It is merely politeness with mechanical insertions of
“PLEASE”, & “THANK YOU”, rather it is
politeness that grows out of respect & concern for
others.
• In business discussions the things are said with
force & assertiveness without being rude.
• It is necessary that you respect the other person by
listening to him patiently.
• Politeness begets politeness & encourage
participative communication.

10. • The Following Guidelines Should Be Observed To Ensure
Courtesy:
• Thank generously for a favour. When some one does a
favour. Acknowledge it promptly .
• Apologize for an omission. If a mistake has been
committed, regrets should be expressed promptly &
sincerely.
• Avoid irritating expressions. Word s& expressions
having negative connotation should not be used in the
message.
• Use non discriminatory expressions that reflect equal
treatment of people regardless of gender, race, physical
feature.