Product launch

MARKETING ESSENTIALS PROF - DALTON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROJECT ON LAUNCH OF NEW LIPSTICK BRAND

MARKET SHARE AND SIZE INDIAN MARKET FOR LIPSTICK IS AROUND 200 CRORES

GROWTH IN MARKET ,[object Object],[object Object],[object Object],[object Object]

CRÈME LIPSTICK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price:149/249 6 to 7 hours its stays after application

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price: 350/450 Rs. 4 to 5 hours its stay after application

[object Object],[object Object],[object Object],[object Object],[object Object],Price: 300/450/650 Rs . 5 TO 6 HRS ITS STAYS AFTER APPICABLE GLOSS LIPSTICK

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],. WEDDING SPECIAL

PROBLEM ,[object Object],[object Object],[object Object],[object Object],[object Object]

OBJECTIVE ,[object Object],[object Object],[object Object],[object Object]

4 P’s ,[object Object],[object Object],[object Object],[object Object]

Promotion 60% we will spend on ATL And 40% will spend on BTL We will also launch ultra low price pack(ULP)

Product launch

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Product launch