The document discusses plans to promote the TVS Scooty product in colonies during the upcoming Gujarati festival of Navratri. It involves organizing traditional Garba dance events in 21 colonies over 9 days each to create brand awareness, allow test drives, and display the product. Radio partners would visit each colony event and conduct a best colony garba competition across all 21 colonies to further promote the brand and increase excitement. The estimated total cost for organizing these events in all 21 colonies is 598,500 rupees plus additional agency charges and taxes.

1. Scooty Colony Navratri

3. Gujarati Culture