This article helps you to understand importance of marketing in film industry too

1. Ra.One: hits 50 with Marketing Mantra.
Smart Promotions – digital and offline, including merchandise began almost six months
ahead of release date
Everyone in Bollywood is looking for
innovative marketing strategies to hit their
budgets. To reach on all time high in its
releasing month; filmmakers start roller costar
ride almost 6 months before the releasing date.
The same funda implemented by Shah Rukh
Khan in his dream project: Ra.One.
1. Full page advertisement in leading national newspapers
2. Ten to thirty seconds teasers came out during the Cricket World Cup 2011.
Promotion was not ended here. Rs.150 crore budget 3D movie had expended Rs. 45-50 crore in
Marketing & Publicity. With the help of 360 degree promotional campaign movie was successful
in creating hype around entire sides of the corner.
(Source-: http://pitchonnet.com/blog/2011/10/25/star-power/)
Impact-: 360 degree helped out in creating hype and movie made huge revenue with its
marketing & publicity campaign instead of storyline.
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