Ecommerce has completely transformed the way consumer thinks about shopping in India and all over the world. The inhibitions and fears attached with online shopping have been resolved and from time-consuming and stressful shopping experiences to anytime-anywhere convenient shopping bonanza; the whole concept of shopping has been altered…thanks to online shopping. The online clothing shopping in India is also on the rise. Increasing numbers of consumers are migrating from concrete retail stores to alluring e-shops to shop for simple to expensive clothing.
2. Ecommerce has completely
transformed the way consumer
thinks about shopping in India
and all over the world. The
inhibitions and fears attached
with online shopping have been
resolved and from timeconsuming and stressful
shopping experiences to
anytime-anywhere convenient
shopping bonanza; the whole
concept of shopping has been
altered…thanks to online
shopping. The online clothing
shopping in India is also on the
rise. Increasing numbers of
consumers are migrating from
concrete retail stores to alluring
e-shops to shop for simple to
expensive clothing.
3. Reasons For Increase in Online
Shoppers
Not just one, in fact there are many reasons because of which
online clothing shopping is gaining popularity. Some of the
reasons are:
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Convenience to shop
Better prices and alluring discounts
Lots of variety to view and choose from
Less time consuming
Fewer expenses
Price comparison
No crowd hassles
Convenient exchange and return policy
4. All these reasons have led to a regular rise in online shoppers.
The hesitation and fear attached with clothing shopping on net
is very nicely managed by the return and exchange policies
which ensure genuine products.
5. The Future
For sure, the future of online clothes shopping is bright and promising.
With increasing number of online shopping websites like Myntra,
FashionAndYou, Yebhi, Zovi have been making increasing sales by alluring
the online shoppers with multi-brands and wonderful offers. They not only
offer convenience to shop and easy shipping but the simple exchange and
return policy promises the buyer of cash back which reduces the risk
associated with online shopping. Now you can shop from these websites,
try the clothes and if in case you don’t like them you always have the
convenience of returning them and having your money back.
There are various reasons other than convenience and monetary benefits
which control the future of ecommerce in clothes. Approximately 85%
population of India which uses internet falls in the bracket of 19-40 years.
Though only 15% women contribute to this category but this number is
increasing as more and more women are learning to use internet and
gradually turning into online shoppers. Marketers and online stores are
alluring this huge segment by using their internet marketing techniques to
make online purchases.
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7. Another important reason for this increase is that via internet
shoppers can reach to the most prestigious brands by just one click.
If you put up in a small town and you don’t have concrete
showrooms of big brands like United Colors of Benetton or Levi’s or
Puma then you can always find them on the clothing websites. Not
only you can reach to the most fashionable brands, you can also find
a wide range of variety to choose from in different sizes and colors.
And more importantly you can shop 365 days a year round the
clock. There are no time constraints or choice limitations and you
can easily shop whether you are in your office or while you are
traveling. Online shopping is such a blessing in this hectic and busy
scenario.
So for online clothing shopping, the future is beyond boundaries
and constraints. It is expected to grow manifold in times to come
because of the variety and ease factor.