SlideShare a Scribd company logo

Market Penetration Of Maggie Noodels

•Download as PPT, PDF•
•
B
bharatkhandelwal

Maggie Noodels, Marketing

BusinessSelf Improvement
1 of 10
MARKET PENETRATION STRATEGY OF MAGGI NOODLES
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Findings
SWOT Analysis Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy
STPD Analysis ,[object Object],[object Object],[object Object],[object Object]
BCG Matrix
Michael Porter’s Five Forces Model
Market Penetration Strategies Of Maggi Noodles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Recall and Future Trends ,[object Object],[object Object],[object Object],[object Object]

Recommended

Marketing Strategy- Maggi
Marketing Strategy- MaggiMarketing Strategy- Maggi
Marketing Strategy- Maggi
Prathamesh Mahagaonkar
 
Strategies of Maggi
Strategies of MaggiStrategies of Maggi
Strategies of Maggi
Vivek Sharma
 
Maggi
MaggiMaggi
Maggi
shrutiiiii
 
Nestle Maggi
Nestle Maggi Nestle Maggi
Nestle Maggi
sachin chaudhary
 
MAGGI BEST MARKETING STRATEGIES
MAGGI BEST MARKETING STRATEGIESMAGGI BEST MARKETING STRATEGIES
MAGGI BEST MARKETING STRATEGIES
DEEPJYOTI KONWAR
 
Sunfeast yippee himanshu_pgp30022
Sunfeast yippee himanshu_pgp30022Sunfeast yippee himanshu_pgp30022
Sunfeast yippee himanshu_pgp30022
Himanshu Kumar
 
maggie
maggiemaggie
maggie
Ketaki Kunte
 
Maggi noodles marketing plan
Maggi noodles marketing planMaggi noodles marketing plan
Maggi noodles marketing plan
Deepak Patel
 

Recommended

Marketing Strategy- Maggi
Marketing Strategy- MaggiMarketing Strategy- Maggi
Marketing Strategy- Maggi
Prathamesh Mahagaonkar
 
Strategies of Maggi
Strategies of MaggiStrategies of Maggi
Strategies of Maggi
Vivek Sharma
 
Maggi
MaggiMaggi
Maggi
shrutiiiii
 
Nestle Maggi
Nestle Maggi Nestle Maggi
Nestle Maggi
sachin chaudhary
 
MAGGI BEST MARKETING STRATEGIES
MAGGI BEST MARKETING STRATEGIESMAGGI BEST MARKETING STRATEGIES
MAGGI BEST MARKETING STRATEGIES
DEEPJYOTI KONWAR
 
Sunfeast yippee himanshu_pgp30022
Sunfeast yippee himanshu_pgp30022Sunfeast yippee himanshu_pgp30022
Sunfeast yippee himanshu_pgp30022
Himanshu Kumar
 
maggie
maggiemaggie
maggie
Ketaki Kunte
 
Maggi noodles marketing plan
Maggi noodles marketing planMaggi noodles marketing plan
Maggi noodles marketing plan
Deepak Patel
 
Maggi ppt
Maggi pptMaggi ppt
Maggi ppt
Divyajit Kumar
 
Downfall of NESTLE Maggi
Downfall of NESTLE MaggiDownfall of NESTLE Maggi
Downfall of NESTLE Maggi
Amardeep Kumar
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
Akhil Gupta
 
NESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to RelaunchNESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to Relaunch
Vinayak Gupta
 
STP Analysis of Maggi
STP Analysis of MaggiSTP Analysis of Maggi
STP Analysis of Maggi
DeepakKewlani5
 
Marketing plan of sunfeast yippee
Marketing plan of sunfeast yippeeMarketing plan of sunfeast yippee
Marketing plan of sunfeast yippee
Abhishek Dewangan
 
Presentation on Maggi
Presentation on MaggiPresentation on Maggi
Presentation on Maggi
PankajSingla
 
Nestle maggi
Nestle maggiNestle maggi
Nestle maggi
Basharat Ali
 
Maggi promotional strategy
Maggi promotional strategyMaggi promotional strategy
Maggi promotional strategy
Ritesh Singh
 
Brand management case maggi (final version)
Brand management case maggi (final version)Brand management case maggi (final version)
Brand management case maggi (final version)
DINESH GERA
 
Maggi marketing strategy
Maggi marketing strategyMaggi marketing strategy
Maggi marketing strategy
Vikas Awasthi
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
shimna rajendran
 
The Maggi Crisis
The Maggi CrisisThe Maggi Crisis
The Maggi Crisis
SaiAdityaR
 
Maggi
MaggiMaggi
Maggi
Nitesh Luthra
 
Brand Problem Analysis of KNORR
Brand Problem Analysis of KNORRBrand Problem Analysis of KNORR
Brand Problem Analysis of KNORR
Akib Hasan Srabon
 
Brand Study : MAGGI
Brand Study : MAGGIBrand Study : MAGGI
Brand Study : MAGGI
Sagar Agrawal
 
Maggi Research
Maggi ResearchMaggi Research
Maggi Research
Shayan Alwani
 
maggi noodles
maggi noodles maggi noodles
maggi noodles
parves190
 
Maggi - Nestlé
Maggi - NestléMaggi - Nestlé
Maggi - Nestlé
Nantia A. Savvopoulou
 
Brand communication of Maggi Noodles
Brand communication of Maggi NoodlesBrand communication of Maggi Noodles
Brand communication of Maggi Noodles
PRINCEKUMAR667
 
Case#5
Case#5Case#5
Case#5
Bhumika Ratan
 
Maggi
MaggiMaggi
Maggi
gauravsurana02
 

More Related Content

What's hot

Downfall of NESTLE Maggi
Downfall of NESTLE MaggiDownfall of NESTLE Maggi
Downfall of NESTLE Maggi
Amardeep Kumar
 
NESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to RelaunchNESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to Relaunch
Vinayak Gupta
 
Presentation on Maggi
Presentation on MaggiPresentation on Maggi
Presentation on Maggi
PankajSingla
 
Maggi promotional strategy
Maggi promotional strategyMaggi promotional strategy
Maggi promotional strategy
Ritesh Singh
 
maggi noodles
maggi noodles maggi noodles
maggi noodles
parves190
 

What's hot (20)

Maggi ppt
Maggi pptMaggi ppt
Maggi ppt
 
Downfall of NESTLE Maggi
Downfall of NESTLE MaggiDownfall of NESTLE Maggi
Downfall of NESTLE Maggi
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
 
NESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to RelaunchNESTLE: Noodle ban to Relaunch
NESTLE: Noodle ban to Relaunch
 
STP Analysis of Maggi
STP Analysis of MaggiSTP Analysis of Maggi
STP Analysis of Maggi
 
Marketing plan of sunfeast yippee
Marketing plan of sunfeast yippeeMarketing plan of sunfeast yippee
Marketing plan of sunfeast yippee
 
Presentation on Maggi
Presentation on MaggiPresentation on Maggi
Presentation on Maggi
 
Nestle maggi
Nestle maggiNestle maggi
Nestle maggi
 
Maggi promotional strategy
Maggi promotional strategyMaggi promotional strategy
Maggi promotional strategy
 
Brand management case maggi (final version)
Brand management case maggi (final version)Brand management case maggi (final version)
Brand management case maggi (final version)
 
Maggi marketing strategy
Maggi marketing strategyMaggi marketing strategy
Maggi marketing strategy
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
 
The Maggi Crisis
The Maggi CrisisThe Maggi Crisis
The Maggi Crisis
 
Maggi
MaggiMaggi
Maggi
 
Brand Problem Analysis of KNORR
Brand Problem Analysis of KNORRBrand Problem Analysis of KNORR
Brand Problem Analysis of KNORR
 
Brand Study : MAGGI
Brand Study : MAGGIBrand Study : MAGGI
Brand Study : MAGGI
 
Maggi Research
Maggi ResearchMaggi Research
Maggi Research
 
maggi noodles
maggi noodles maggi noodles
maggi noodles
 
Maggi - Nestlé
Maggi - NestléMaggi - Nestlé
Maggi - Nestlé
 
Brand communication of Maggi Noodles
Brand communication of Maggi NoodlesBrand communication of Maggi Noodles
Brand communication of Maggi Noodles
 

Similar to Market Penetration Of Maggie Noodels

Marketing plannig of cadbury chocolate
Marketing plannig of cadbury chocolateMarketing plannig of cadbury chocolate
Marketing plannig of cadbury chocolate
Hussain Ahmed
 
Brand Communication Strategy of MSME.pptx
Brand Communication Strategy of MSME.pptxBrand Communication Strategy of MSME.pptx
Brand Communication Strategy of MSME.pptx
TRIMEGAASRI
 
consumer-behaviour-maggi
consumer-behaviour-maggiconsumer-behaviour-maggi
consumer-behaviour-maggi
Ahmad Sheikh
 
Maggggggggggggggiiiiiiiiiiiiii
MaggggggggggggggiiiiiiiiiiiiiiMaggggggggggggggiiiiiiiiiiiiii
Maggggggggggggggiiiiiiiiiiiiii
Karthik Yadav
 
Gardenburger - Marketing Proposal
Gardenburger - Marketing ProposalGardenburger - Marketing Proposal
Gardenburger - Marketing Proposal
Suma Kashi
 
Brand Plan template
Brand Plan templateBrand Plan template
Brand Plan template
Beloved Brands Inc.
 

Similar to Market Penetration Of Maggie Noodels (20)

Case#5
Case#5Case#5
Case#5
 
Maggi
MaggiMaggi
Maggi
 
Brand Management Project on Maggi noodles
Brand Management Project on Maggi noodlesBrand Management Project on Maggi noodles
Brand Management Project on Maggi noodles
 
Maggie Growth Strategies
Maggie Growth Strategies Maggie Growth Strategies
Maggie Growth Strategies
 
Health Sutra marketing plan
Health Sutra marketing planHealth Sutra marketing plan
Health Sutra marketing plan
 
Managing Innovation with Innovative Research
Managing Innovation with Innovative ResearchManaging Innovation with Innovative Research
Managing Innovation with Innovative Research
 
Marketing plannig of cadbury chocolate
Marketing plannig of cadbury chocolateMarketing plannig of cadbury chocolate
Marketing plannig of cadbury chocolate
 
Nestle
NestleNestle
Nestle
 
Lecture 1 Intro to Marketing research
Lecture 1 Intro to Marketing researchLecture 1 Intro to Marketing research
Lecture 1 Intro to Marketing research
 
Brand Communication Strategy of MSME.pptx
Brand Communication Strategy of MSME.pptxBrand Communication Strategy of MSME.pptx
Brand Communication Strategy of MSME.pptx
 
Maggi Ban Analysis
Maggi Ban AnalysisMaggi Ban Analysis
Maggi Ban Analysis
 
Nature leaf and wellbeing Distribution ppt (1).pptx
Nature leaf and wellbeing Distribution ppt (1).pptxNature leaf and wellbeing Distribution ppt (1).pptx
Nature leaf and wellbeing Distribution ppt (1).pptx
 
consumer-behaviour-maggi
consumer-behaviour-maggiconsumer-behaviour-maggi
consumer-behaviour-maggi
 
Branding Proposal.pdf
Branding Proposal.pdfBranding Proposal.pdf
Branding Proposal.pdf
 
AMC presentation
AMC presentationAMC presentation
AMC presentation
 
Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)
 
Cadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioCadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation Portfolio
 
Maggggggggggggggiiiiiiiiiiiiii
MaggggggggggggggiiiiiiiiiiiiiiMaggggggggggggggiiiiiiiiiiiiii
Maggggggggggggggiiiiiiiiiiiiii
 
Gardenburger - Marketing Proposal
Gardenburger - Marketing ProposalGardenburger - Marketing Proposal
Gardenburger - Marketing Proposal
 
Brand Plan template
Brand Plan templateBrand Plan template
Brand Plan template
 

Recently uploaded

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Recently uploaded (20)

Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 

Market Penetration Of Maggie Noodels

  • 1. MARKET PENETRATION STRATEGY OF MAGGI NOODLES
  • 2.
  • 3.
  • 5. SWOT Analysis Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy
  • 6.
  • 8. Michael Porter’s Five Forces Model
  • 9.
  • 10.