The document summarizes and compares the supply chain operations of traditional and retail outlets. It profiles Surya Footwear, a traditional outlet established in 2006 in Jaipur, which sources footwear directly from Delhi and Agra on a monthly basis and locally from Jaipur weekly. Big Bazaar is profiled as a fast growing retail chain that sources most shoes between November and January, keeps products orderly, and offers discounts to increase monthly shoe sales of 150,000. Key differences noted are that traditional outlets have lower promotional costs while retail outlets utilize more advanced inventory and sales techniques with a wider product variety.
supply chain management of retail and traditional outlets.
1. Supply Chain Management Of Retail Stores
And Traditional Outlets
Presented by:
Bhanuja sharma
Sonu sharma
Deepika yadav
Ajay sony
(PGDM 11-13)
2. SUPPLY CHAIN
Flow of products and services from-
Raw material and manufactures
Intermediate manufacturing
End product manufacturing
Wholesalers and distributors
retailers
3. PROFILE AND SUPPLY CHAIN OF TRADITIONAL
OUTLET SURYA FOOTWEAR
• Established in 2006 by MR. Deepak
• located at sector 8,pratap nagar, jaipur
• Goods are made available by the owner himself
• footwear’s by transportation from Delhi and Agra on
monthly basis and from Jaipur on weekly basis.
4. PROFILE AND SUPPLY CHAIN OF RETAIL OUTLET
BIG-BAZAAR
• Fastest growing chain of department stores
• shoes are mainly purchased is between November to
January
• Everything is placed in a orderly manner
• sale per month is 1,50,000 of shoes.
• Provide discount every Wednesday.
5. RESOURCES USED IN TRADITIONAL AND RETAIL
OUTLETS
• Warehouse
• Transportation
• Inventory
• Information
6. COMPARISION OF SUPPLY CHAIN OPERATIONS
OF RETAIL/STORES WITH THAT OF TRADITIONAL
STORES:
BASIS TRADITIONAL STORES RETAIL OUTLETS
Promotional cost low High
Advance techniques Absence of Use of internet/credit
internet/credit cards cards
Socialisation/emotional High Low
touch
Variety of products and Less High
services
7. ANALYSIS AND RESULTS OF THE STUDY
• Now traditional stores are also changing their
methodology
• Use of promotional tools more by retail stores.
• Retail outlets growth pace is very fast.
• Still role of traditional outlet is very prominent.
8. RECOMMENDATIONS
• Traditional stores should improve their inventory system
• Motivation should be provided to the suppliers on
meeting the sales targets
• Retail stores should also focus on relationship building
9. VALUE OF PROJECT TO LEARNING
• Get practical knowledge of the concepts like
SCM, network design, transportation costs
• Understand the supply chain operations of traditional
outlets and retail stores
• Learn how to get information
• Learn how the big bazaar is using bullwhip effect to
increase their sales