A marketing campiagn for an adult literacy nonprofit

1. ADULT LITERACY MARKETING CAMPAIGN

2. Current Presence Active website, however not a significant online presence; Various ways to market online; Through social media, MCAEL will be increase visibility, raise awareness about its cause, build an online community, and solicit donations and volunteers.

4. Usage of facebook ‘page’ vs. Usage of facebook ‘group’

6. # of followers: 2,830

7. # of updates: 150

9. Active recent posts/articles

10. Useful links

12. plan 4 step approach to social strategy People Asses your target market’s social activities. Objective Goals that need to be accomplishment. Strategy Implement and asses on how relationship with target market change. Technology Determine which online tool to use. Social Media for NPO: http://blog.mrtweet.net/26-excellent-social-media-presentations-for-non-profits

13. Other marketing strategies Traditional Media Increase public relations efforts Include brochures, newsletters, press releases etc Google Analytics A free online software tool that follows website’s usage Partner with local business on sponsoring events E.g. Literacy night

14. Good npo marketing via social media Genuine. Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3). Generous. You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc. Grateful. You acknowledge the support and generosity of others in accomplishing your mission. Guide to NPO Marketing: http://www.nonprofitmarketingguide.com/

15. THE END