1. History
 Coca-Cola was founded in May 1886 by Dr. John
Pemberton
 Coca-Cola was first sold to the public in Atlanta at Jacob’s
Pharmacy
 Only 9 servings of the soft drink were sold each day
 Sales for the first year were only $50

2. Coke or Cocaine?
 Until 1905, the drink was marketed as a
tonic containing cocaine
 This stopped the advertisement of Coca-
Cola as being a cure for headaches and
other illnesses

3. Today
300 Brands - 200 Nations

4. International Products
Canada and Belgium
Taiwan

5. Sponsorships
• Art of Harmony
•Boys and Girls Club of America
•
• FIFA
•Olympics
• Special Olympics
• Tiger Woods Foundation

6. Rumors
Coca-Cola contains material
making it unsuitable for vegetarians
and Muslims.
Some products of the Coca-Cola
Company contain alcohol.

7. Slogans
•1963 “Things Go Better With Coke.”
•1970 “It’s the Real Thing”
•1975 “Look Up America”
•1979 “Have a Coke and a Smile”
•1982 “Coke Is It!”
•1987 “You Can’t Beat the Real Thing”
•1993 “Always Coca-Cola”
http://www2.coca-cola.com/presscenter/av_advertising.html

8. % change
Key financials $ millions
from 2009
Revenues 35,119.0 13.3
Profits 11,809.0 73.1
Assets 72,921.0 —
Stockholders'
31,003.0 —
equity
Market value
149,688.2 —
(3/25/2011)

9. Profits as % of
Revenues 33.6
Assets 16.2
Stockholders'
38.1
equity

10. Earnings per share
2010 $ 5.06
% change from 2009 72.7
2000-2010 annual
19.1
growth rate %

11. Total return to
%
investors
2010 19.0
2000-2010 annual
3.3
rate