1. Political Advertising in
the 21st Century
“This time its personal”

2. What advertising mediums have
been good in the past?
Newspapers
Radio
Public Rallies
TV Ads
Honesty…? NAW!

3. What has become the most
important tool?
No, not Karl Rove….
The INTERNET!

4. They’re watching…

5. Everywhere you go online
leaves a trail
This allows campaigns to target their ads
directly to your interest

6. Its Cheaper too!
Campaigns spend a very small
percentage of their budget on internet
campaigning. Especially through the use
of mediums like:

8. Its CREEPY!
That’s too bad! Its reality now and
politicians
aren’t the only ones using this capability.
Better be careful what you google next
time!

9. The End