The full agenda for the Home Care 100 Executive Management Conference February 13-15.

1. Conference Agenda
check-in lincoln executive Bookshop Spouse program
Please plan to check-in with us at our onsite bookstore offers an See page 15 for complete
our Welcome desk during one of eclectic mix of titles selected with Spouse Program details.
the times below. healthcare Ceos in mind.
Saturday: 12:00 – 8:00 pm monday: 7:00 am – 2:00 pm
Sunday: 7:00 am – 4:30 pm tuesday: 7:00 am – 12:30 pm
Partner:
SaturdaY, FeBruarY 12 11:30 am – 2:00 pm
BBQ lunch
5:00 – 6:30 pm
all are welcome for tasty BBQ fare.
early arrivals’ reception
Partner:
touch base with fellow attendees before heading out
to dinner.
Partner: 2:30 – 4:45 pm
executive mBa program
all Hands on deck: 8 essential Lessons for Building a
Culture of ownership
SundaY, FeBruarY 13 (See Page 5 for the MBA Program Description)
7:30 am – 1:00 pm
recreation 5:00 – 5:30 pm
(See Page 14 for Recreation Details) executive newcomer’s reception
Home Care 100 and its board members would like
to invite all first-time executives and their spouses to
7:30 am – 1:00 pm golf tournament this casual cocktail reception. First-time providers and
Partner: partners are welcome.
Partner:
8:30 am – 12:00 pm outrigger canoeing
5:30 – 7:30 pm
opening reception
Kick off Home Care 100 with a savory sampling of hors
9:00 am – 12:00 pm newport Walk & Hike
d’ oeuvres on the ritz-Carlton dana lawn overlooking
Partner:
the Pacific. (dinner is on your own this evening).
Partner:
9:00 am – 12:30 pm electric Boat
Scavenger Hunt
9:15 am – 12:00 pm mission San Juan
capistrano tour
(203) 644-1712 > homecare100.com 6
6

2. Conference Agenda continued
mondaY, FeBruarY 14 9:00 – 9:30 am
Break
7:00 – 8:00 am
Partner:
Breakfast
Partner:
9:30 – 10:30 am
concurrent Sessions
8:00 – 9:00 am From patient care to managed care:
opening Keynote making the leap
do the right thing: How dedicated employees the “personalized medicine” approach is paving the way
create loyal customers & large profits for a new era of individualized care in a more patient-
as Ceo of Southwest airlines during September 11, Jim focused health system that emphasizes prevention,
Parker continued the airline’s strong customer-focused positive outcomes, and better coordination of care. this
culture and record profitability during an extremely may happen in a population or for an episode, but there is
difficult time – especially for the airline industry. no question that it will happen. experts will discuss this
next phase of home care in the u.S., with a focus on the
Jim Parker strongly believes that the culture of an
different business models involved, and will offer insight
organization can be a great benefit in good economic
into the disciplines needed to be successful in this arena.
times but is absolutely essential in bad economic times.
He stresses the “round earth” principle, which means
developing a strong respect for your employees so that
they will do the same for your customers on their own
initiative. When times are tough, that respect and
appreciation transcend a purchasing consumer’s decision
to save money.
Jim will share his experiences and how an employee-
first culture, mutual respect and a common mission
contributed to Southwest’s remarkable success and how
you can apply those lessons to home care. Panelists (from l to r; top to bottom):
Heather rooney (Moderator), President, Heather L. Rooney
About Jim Parker: during Jim’s tenure as Strategy & Marketing
Ceo, Southwest was named one of the three Sabine Brent, Regional Director, Sales & Business Development,
most admired companies in america by Sentara Home Care Services
Sue caputo, President, Home & Continuing Care, Metropolitan
Fortune magazine; and airline of the Year by
Jewish Health System
Air Transport World magazine. Jim was also linda Huffer, COO & VP Operations, American Nursing Care
named Co-Ceo of the Year in 2001 by Morningstar. Barbara mccann, VP & Chief Clinical Officer, Interim Healthcare
com, and was named to institutional investor’s list Kristy Wright, CEO, VNA of Greater PA
of Best Ceo’s in america in 2004. Jim’s proudest
accomplishment, however, comes from the fact that
Southwest airlines was able to protect the jobs of all of its
employees, with no furloughs or pay cuts in the aftermath
of September 11, while also remaining profitable every
quarter and year during his tenure.
Jim presently serves on the Board of
directors of the successful texas roadhouse
restaurant company, and serves on the
advisory Council for the Mit Sloan
Business School Leadership Center. He is
also the author of Do the Right Thing – How Dedicated
Employees Produce Loyal Customers and Large Profits.
(203) 644-1712 > homecare100.com 7

3. Conference Agenda Monday continued
emerging trends and entrepreneurial consolidation, diversification and integration:
opportunities in Home care the m&a Scene in Home and Hospice care
this session will present the findings of a virtual Home care was the number one growing industry
think tank conducted in the months leading up to the from 2004 to 2009, averaging yearly increases of
2011 conference. Panelists will review the output of more than seven percent. With the uncertainty of the
the 2010 Home Care 100 “Big ideas” think tank and healthcare reform bill now behind us, more companies
comment on the relevance and impact of the ideas a are entering the market in search of acquisitions to
year later in the shadow of reform. either make up for lost revenue and/or to capture
greater market share. experts will provide insight
into the availability of debt capital, creative financing
techniques, and the M&a scene - with a focus on the
trend of home health investing in hospice.
Participants (from l to r; top to bottom):
lisi coleman, CEO, Homesight & LiveAbility
erin denholm, CEO, Centura Health
Bob Fazzi, President & Managing Partner, Fazzi Associates
michael Fleming, CMO, Amedisys Home Health
Kathleen griffin, National Director, Post Acute & Senior Panelists (from l to r):
Services, Health Dimensions Group les levinson (Moderator), Partner, Edwards, Angell, Palmer
penny milanovich, President, UPMC/Jefferson Regional & Dodge LLP
Home Health Simon Bachleda, Principal, Eos Partners
Keith myers, CEO, LHC Group mike gervais, CEO, Gemino Healthcare Finance
Jeannee parker-martin, President & Co-Owner, Justin Hand, Managing Director, Provident Healthcare Partners
The Corridor Group lew little, CEO, Harden Healthcare
lou ann robinson, Director of Home Health Clinical Content, Wesley Smith, Managing Director, CIT Healthcare
Silverchair Learning Systems michael Wiederhorn, Executive Director, Oppenheimer & Co.
amanda twiss, CEO, OCS HomeCare
ron marshall, VP, Sutter Health (Photo Unavailable)
10:30 – 11:00 am
Break
Partner:
“ As always, a first class conference! The discussions offered unique
perspectives from some of the leading minds in our industry. This conference
is a must for those who want to be the leaders in the home care industry.”
James Newbrough, President, Cambridge Home Health Care
(203) 644-1712 > homecare100.com 8

4. Conference Agenda Monday continued
11:00 am – 12:00 pm capturing the care management Slice of the
concurrent Sessions Healthcare reform pie
Chronic care management represents the most costly
Hospital Focus group: What Hospitals are segment of the healthcare system, and the segment
looking for in Home care providers is also considerably fragmented. as reform plays out,
in a fast-paced Q&a format, hospital executives and there will be an increasing focus on addressing chronic
physicians will give their feedback on how home health care as well as hospital readmissions to reduce the
agencies can become preferred post-acute partners to nation’s healthcare costs. Home care brings a number
hospitals. What is the overall hospital perspective on of competencies to chronic care management, but how
home health agencies? What is on their wish list for can agencies put themselves in the driver’s seat? How
successful partners? What are the biggest mistakes home well prepared is your organization to provide chronic
health operators make with hospital discharges? What care management? this panel will address the strategic
drGs are best suited for home health to capture? Will importance and positioning of this opportunity for both
the growing emphasis on hospital readmissions change the sector and individual agencies.
the way hospitals do business with home health? What
home health clinical and measurement capabilities are
on hospitals’ future wish-lists?
Presenters (from l to r):
Kathy dodd (Moderator), Founder & CEO, The Corridor Group
Bill Borne, CEO, Amedisys Home Health
Additional Presenter To Be Announced
the pursuit of therapy excellence
the single most financially impactful and politically
charged issue in all of home care is the utilization,
Panelists (from l to r; top to bottom): documentation and reimbursement of therapy services.
margherita labson (Moderator), Executive Director, Home the growth in both the complexity of cases and
Care Program, The Joint Commission
reggie allen, MBA, RN, System Director of Quality and Clinical
the documentable need for therapy visits requires
Operations, Christus Health responsible agencies to provide similarly complex
Judy amiano, VP Senior Services, Riverside Senior Living therapy offerings. From a leadership perspective, critical
laurie Brown, VP, Chief Nursing Officer, Franciscan Health questions need to be answered:
System n What are the key PPS changes and what is the real
catherine giegerich, VP Operations, The Methodist Hospital
Steven landers, Director, Center for Home Care & Community impact to agency operations?
Rehabilitation, Cleveland Clinic n Given the impact, what strategies are agencies
david tam, Chief Administrative Officer, Palomar Pomerado implementing to ensure success for their therapy
Hospital
service programs?
Panelists (from l to r):
tim ashe (Moderator), Partner, Director of Operational
Consulting, Fazzi Associates
Additional Presenters To Be Announced
(203) 644-1712 > homecare100.com 9

5. Conference Agenda Monday continued
12:00 – 12:45 pm 2:30 pm – 5:00 pm
lunch recreation
Partner: (See Page 14 for Recreation Details)
Wine tasting
Partner:
12:45 – 1:45 pm
general Session paddle Boarding
From Washington to Wall Street:
a top-down view dolphin expedition
Healthcare policy and economic experts will provide Partner:
our attendees with a macro view of reform, focusing
on where home care fits within and beyond the
healthcare reform initiatives, as well as the Wall Street
and economic implications that may result.
“top chef” cooking experience
Partner:
coastal cycling
Panelists (from l to r; top to bottom): 6:00 – 10:00 pm
Bill Simione, Jr. (Moderator), Managing Principal, Simione a taste of california
Consultants
lloyd dean, President & CEO, Catholic Healthcare West 6:00 – 6:45 pm
Bill dombi, Director, National Association for Home Care & reception
Hospice
Partner:
doug Korey, Managing Director & Partner, Contemporary
Healthcare Capital
Ken marlow, Partner, Waller Lansden Dortch Davis, LLP
Keith myers, CEO, LHC Group
John ransom, Head of Health Care Equity Research, 6:45 – 8:45 pm
Raymond James & Associates dinner
Partner:
8:45 – 10:00 pm
after dinner dessert & Social
“ One of the best events in home
care annually”.
Brandon Ballew, VP Finance, Gentiva Health Services
(203) 644-1712 > homecare100.com 10

6. Conference Agenda continued
tueSdaY, FeBruarY 15 9:00 – 9:30 am
Break
7:00 – 8:00 am Partner:
Breakfast
Partner:
9:30 – 10:30 am
concurrent Sessions
8:00 – 9:00 am
Keynote panel accountable care organizations:
a confluence of risk, responsibility How Will they Work?
and relationships accountable Care organizations (aCos) have been
this panel will discuss trends and potential changes in anointed as the big solution, with care providers
the broader healthcare marketplace (payment reforms, re-taking center stage, focusing on health improvement
aCos, and more) and identify clinical, economic, and and providing the continuum of care to their patients.
political challenges posed by reform for the various despite the excitement surrounding the concept of an
entities in the continuum of care. they will also focus aCo, what remains unanswered is exactly how aCos
on the role that home care and hospice play in solving are going to work and the steps accountable providers
those challenges. among the questions to be considered: must take to ensure success.
n What is the appetite in the home care sector for
experts from some of the nation’s most prominent
moving up the value chain, assuming more risk, healthcare delivery systems actively developing
and/or taking on a gatekeeper role? aCos will discuss the essential elements required
n What other entities are challenging home care in
in developing aCos. they will also provide an
the role as a solution (long term care, rehab, medical understanding of the various models associated with
homes, nursing homes)? this highly touted pilot program (virtual integrated
n What might these challengers mean to home care and
systems, real integrated systems, hospitals).
what changes are necessary in delivery models,
payment, and reporting?
n What is the emerging role of partnerships,
particularly with hospitals, that will forge the
clinical integration required for the upcoming era?
Panelists (from l to r):
Jeff petry (Moderator), VP Business Development, Premier, Inc.
tim Barfield, Jr., CDO, Amedisys Home Health
Brenda Bruns, Executive Medical Director, Health Plan
Division, Group Health Collaborative
Ken cohn, MD, MBA, FACS, Founder, HealthCollaboration.com
doug Hastings, Member of the Firm, EpsteinBeckerGreen
Panelists (from l to r; top to bottom):
amanda twiss (Moderator), CEO, OCS HomeCare
Kent Bottles, MD, Independent Writer & Lecturer
Brian cloch, CEO, Transitional Care Management
Jeff petry, VP Business Development, Premier, Inc.
John richter, Executive Principal, LarsonAllen LLP
anne tumlinson, SVP, Avalere Health
(203) 644-1712 > homecare100.com 11

7. Conference Agenda Tuesday continued
Home care and the post-acute care 11:00 am – 12:00 pm
continuum closing general Session
as healthcare reform moves toward bundling the role of Social media in Home care
payments, home care providers will no longer be and Hospice
receiving payment from Medicare, but rather directly Social media, social networks, and online
from hospitals and doctors. the question then communities are changing the way companies
becomes, how do home care providers become the communicate and engage with customers and
attractive prospect for hospitals and doctors to form prospects. Most business experts agree that companies
these relationships and promote the stability of the in every industry need to embrace social technologies
continuum. experts will discuss the issues related to or risk facing extinction - and home care is no
the Post acute Care Continuum, focusing on the six exception. regardless of where you are on the social
key things they must do today: bend the cost curve; technology curve, developing the right strategy,
understand and capitalize on strengths; better use deploying the best tools, creating appropriate policies,
technology; focus on patients not process; connect and building a stellar internal team of champions are
quality to value; and build new relationships. all keys to success on the social web. Learn how home
care companies around the country are embracing
social media and transforming their websites into
connected social hubs.
Panelists (from l to r):
John richter (Moderator), Executive Principal, LarsonAllen LLP
Judy amiano, VP Senior Services, Riverside Senior Living
erin denholm, CEO, Centura Health
ed downs, CEO, South Hampton Community Hospital Presenter:
Jeff lemon, President, Spectrum Health Continuing Care Brian geyser, Founder, Carenetworks.com
10:30 – 11:00 am
Break
Partner:
about lincoln Healthcare events: Lincoln Healthcare Events has been developing conferences for the past twelve years
to provide exceptional leadership, networking and educational programs in the major segments of the healthcare industry.
Today, our leadership conferences serve as industry benchmarks.
COMMUNITYHOSPITAL100
EXECUTIVE MANAGEMENT CONFERENCE
(203) 644-1712 > homecare100.com 12