Hello My name is Barbara Genco I am an independent Library c consult nt and an editor for Collection Management at Library Journal. I am here today to talk with you about the Growth and Acceptance of eBooks in American’s Urban Public Libraries.
Overview of the eBook in US Public Libraries 1. netLibrary introduced at ALA Chicago 1999 2. Downloadable content was new, revolutionary! 3. 1 st generation eBook readers—Glass Book, Rocket Bok, etc others Inflexible and only could read their content on their dedicated reading devices 1 st wave for EBooks. A time for “proof of concept” What we REALLY needed was a far MORE FLEXIBLE format that could be used on a variety of platforms
Today’s Current Environment Trends and practice have . Combined. Leads to eBook Acceptance by US Public Libraries … and their patrons! Greater availability of internet and broadband access and the ubiquitous, portable MP3 players and smart phones The ability to download to the Apple IPod is now available from key public library vendors Increased acceptance publishers (confidence in DRM) Wider variety of titles and formats (eBooks, eAudiobooks, etc.) available for public library license
This is meant to be only a ‘snapshot’ of the ‘current state’ American Public Library Collection practice in early Spring 2009 Survey developed by presenter and Michael Santangelo of Brooklyn Public Library in Brooklyn NY Sent to the Urban Libraries Council (ULC) and the American Library Association’s Public Library Association (PLA) Collection Development Managers Lists in March April 2009 41 Libraries Responded
The Public Libraries: The Populations They Serve Of the 41 Libraries that Responded , the majority serve larger populations. 13 libraries (31.7%) Serving 1M+ 16 libraries(39%) Serving 500K + 7 libraries(17.1%) Serving 250K+ 3 libraries(7.3%) Serving 100K+ 1 libraries(2.4%) Serving 50K+ 1 libraries (2.4%) Serving 25K+
TOTAL Annual Materials Budgets for the 41 libraries (all formats; expressed in USD) 3 libraries have $15M budgets(7.3%) 3 libraries have $10M-$14.99M budgets(3%) 3 libraries have $8M-$9.99M (3%) 5 libraries have = $6M-$7.99M (12.2%) 9 libraries have$4M-$5.99M (22%) 9 libraries have $2M-$3.99M (22%) 6 libraries have $900K-$1.99M ($14.6%) 1 library has$700K-$899K (2.4%) 2 libraries have $100K-299K (4.9%)
Of the 41 libraries responding 40 libraries (97.6%) have eBooks Collections Only 1 library responding (2.4% ) did not have a eBooks Collection …
What types of eContent formats are offered by the libraries who responded to the survey? Adobe Reader is offered by 34 libraries (82.9%) MobiPocket is offered by 21 libraries (51.2%) eAudio books are offered by 36 libraries (87.8%) ePubis is offered by 9 libraries (22%) Downloadable Music is held by f24 libraries (58.5%) Downloadable Video is offered by 29 libraries (70.7%) *Note: Many libraries offer multiple formats
Does the Library Participate in a Consortium License for eBooks? 17 libraries (41.5%) say YES Libraries (48.8%) say NO while only 4 libraries said “We Used To”
A SNAPSHOT of the 33 libraries that reported their holdings 438,513 = Total # holdings in the 41 libraries 13,288 = Average # ho ldings per library A great start for small collections
1 library = 1 day ( 2.4%) 2 libraries = 7 days ( 4.9%) 18 libraries = 14 days (43.9%) 19 libraries = 21 days (46.3%) 1 library = 28 days ( 2.4%)
What CIRC Intervals are offered to library users? 1 library allows 1 day ( 2.4%) 2 libraries allows 7 days ( 4.9%) 18 libraries allow 14 days (43.9%) 19 libraries allow 21 days (46.3%) 1 library allows 28 days ( 2.4%)
What about the maximum # of items a patron is allowed to borrow at one time? 2 libraries allow 2-3 items ( 4.9%) 6 libraries allow 4-5 items (14.6%) 18 libraries allow 5-10 items (43.9%) 15 libraries allow 10+ items (36.65%)
A popular feature of circulating libraries— the ability to place an item on hold is also offered by most of the libraries surveyed 90%
More than a few libraries have expanded their eBooks offering to include eReference books 24 libraries offer them (58.5%) 16 libraries do not (39%) while 1 library (2.4%) is considering
What age levels are represented? Happily the collections are pleasingly consistent 41 libraries (100%) include Adult materials 38 libraries (92.7%) include YA 34 libraries (82.9%) include Children’s materials * Many libraries reported multiple ages represented in their collections
Does the library/has the library reallocated funds from other formats to build and support their new eBooks collections? Many libraries must accommodate these new formats and FLAT or SHRINKING Budgets by reallocating funds previously assigned to other formats 19 libraries (46.3%) report this action. 15 libraries (36.6%) do not do this currently yet 8 libraries (19.5%) are considering making this change.
4.9% have a Budget line for eBooks ONLY (2 libraries) 46.3% have a Budget line for ALL Downloadable (eBooks, eVideo, eMusic, eAudio, etc.) (19 libraries) 46.3% Include eBooks in their eResources Budget (19 libraries) 7.3% Include eBooks in their Print Budget (Fiction, Best Sellers, etc) (3 libraries) 7.3% include eContent in their Media Budget (Audiobooks, CDs, DVDs) (3 Libraries) 7.3% use a mix of methods
As a starting point…we thought we’d like to know what vendors each library used when the launched/inaugurated their eBooks collections. Audible & Books 24/7 = 1 library NetLibrary = 19 libraries NetLibrary & B&T = 1 library NetLibrary & OverDrive = 7 libraries NetLibrary & Recorded = 2 libraries OverDrive = 6 libraries Recorded Books = 1 Library Rocket eBook & NetLibrary = 1 library
What vendors are libraries using today? Audible.com used by 4.9% (2 libraries) Baker & Taylor used by 2.4% (1 library) Cengaege(Gale) used by 48% (20 libraries) berry used by 2.4% (1 library) Ingram used by 12.2% (5 libraries) MyLibraryDV used by 12.2% (5 libraries) NetLibrary used by 73.2% (30 libraries) OverDrive used by 92.2% (37 libraries) NOTE: No libraries reported using Amazon/Kindle, ITunes, or Sony reader.
Most Positive Vendor Experience TOP 4 My Library DV 2.4% (1 library) netLibrary 9.8% (4 Libraries) OverDrive 78 % (32 libraries) Other 9.8% (4 libraries)
What DO Libraries Value most ? Ease of use by library customers = 60.5% (23 libraries) Multiple platforms (MP3 players, IPods,) = 57.9% (22 libraries) Ease of use administrative portal = 5.3% (2 libraries) Dedicated librarian selection portal = 5.3% (2 libraries) A unique, ‘branded’ portal for public use = 42.1% (16 libraries) Price point/cost = 5.3% (2 libraries) Customer service = 26.3% (10 libraries) MARC Records = 23.7% (9 libraries) Timely turnaround from order to delivery= 18.4% (7 libraries) Wide selection of titles and formats =42.1% (16 libraries) Marketing support = 5.3% (2 libraries)
Does the library offer any devices loaded with content for CIRC? NO library offers (preloaded w/content) = 0% No library offers Sony Readers (preloaded) = 0% 2 Libraries offer MP3 players(preleoaded w/eAudio) = 4.9% 14 libraries offer Playaway (self-contained, single title MP3 eAudiobooks) = 31.4% NO iPods (preloaded w/content) = 0% None; considering adding = 12.2% None; Not considering = 53.7%
Does the Library allow patrons to download content in the library on library computers? Many Collection development librarians feel that not allowing on-site downloads on library computers is a barrier to use by those who do not have fast, effective broadband at home. 14 libraries say YES = 34.1% 19 libraries say NO = 46.3% While 14 libraries are CONSIDERING = 19.5
What about CIRCULATION? INCREASED = 87.8% (36 libraries) DECREASED = 2.4% (1 library) SAME (no change) = 9.8%(1 library)
Spectacular growth = 1200% @ Hennepin Co. PL (MN) High growth = 100-300% reported by 10 libraries Average growth = between 31-99% reported by 8 libraries of this format grown over the last 3 years? Low growth = between 5.4% and 30% reported by 7 libraries
Data is important to collection development staff; especially when budgets are tight. Data ‘proves’ or supports decisions to maintain or grow collections 16 libraries include in eContent usage reports= 39% 5 libraries Include in MEDIA CIRC reports = 12.2% 8 Libraries include in PRINT CIRC reports = 19.5% 11 libraries employ a Discrete eBooks CIRC report = 26.8% Do not include in reports = 2.4% (1 library)
Many collection development staffers are challenged to work with direct public service staff to offer training and introductions to these new formats. Digital natives and digital immigrants alike may need a little boost to try and even adopt. Does the Library offer Training on eBooks/devices for Library Users? YES = 58.5% (24 libraries) NO = 34.1% (14 libraries) CONSIDERING = 7.3% (3 libraries)
Has the offered Programs or events to publicize eBooks YES = 53.7% (22 libraries) NO = 31.7% (13 libraries) CONSIDERING =17.1% (7 libraries)
Since this survey was completed OverDriv e inaugurated iPod compatible content in Spring 2009 Baker & Taylor announced partnership with OverDrive in May 2009; a ‘private label digital media library’ Ingram ramped up iPod compatibility and introduced a new service delivery model in July
OCLC announced 190K titles in NetLibrary Catalog and new iPod compatibility Daily weekly notices in library, publishing and general press
We leaned a great deal.. but to sum up Growing in demand (Holds) Growing in use (CIRC) Supplanting other formats (% of $) Popular with all ages (Teens & 20s) Popular ways to attract tech savvy new and ‘former’ library patrons Cost effective choices (Loss rates, collection management) etc. It is no longer too early to tell. The verdict is in. eBooks are a success story in US Public Libraries eBooks are here to stayed…that is until the next iteration or innovation comes our way!