SlideShare a Scribd company logo
1 of 6
Political Advertising Notes on Mediation Theory and Campaign Communication
Mediation Theory: The Basics ,[object Object],[object Object],[object Object]
Currently in the US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Currently in the US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Political Campaign  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Online groups and political discourse
Online groups and political discourseOnline groups and political discourse
Online groups and political discourseyhkim17
 
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...Qingjiang (Q. J.) Yao
 
Politicians on Twitter
Politicians on TwitterPoliticians on Twitter
Politicians on Twitterjonhickey
 
AS MEST 1 Section A Revision
AS MEST 1 Section A RevisionAS MEST 1 Section A Revision
AS MEST 1 Section A RevisionKate McCabe
 
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...Harri Jalonen
 
Gatekeeping framing theory summary
Gatekeeping framing theory summaryGatekeeping framing theory summary
Gatekeeping framing theory summaryMinCheol Shin
 
New and digital technology – social media case
New and digital technology – social media caseNew and digital technology – social media case
New and digital technology – social media caseCHSGmedia
 
Updating the discourse: practices of political news production and consumptio...
Updating the discourse: practices of political news production and consumptio...Updating the discourse: practices of political news production and consumptio...
Updating the discourse: practices of political news production and consumptio...cyborgology
 
475 2015 partisan press and public polarization up
475 2015 partisan press and public polarization up475 2015 partisan press and public polarization up
475 2015 partisan press and public polarization upmpeffl
 
Past questions g325 critical perspectives
Past questions g325 critical perspectivesPast questions g325 critical perspectives
Past questions g325 critical perspectivesMedia Studies
 
media system theory
media system theorymedia system theory
media system theoryIrum Shekh
 
Mass media & public opinion3
Mass media & public opinion3Mass media & public opinion3
Mass media & public opinion3MrO97
 
MEST 3 Key Terms A2 MedStds Checklist
MEST 3 Key Terms A2 MedStds ChecklistMEST 3 Key Terms A2 MedStds Checklist
MEST 3 Key Terms A2 MedStds ChecklistKate McCabe
 
Promoting a President: Tone in Presidential Candidate Correspondence via Twitter
Promoting a President: Tone in Presidential Candidate Correspondence via TwitterPromoting a President: Tone in Presidential Candidate Correspondence via Twitter
Promoting a President: Tone in Presidential Candidate Correspondence via TwitterEva Owusu
 
5 r sociological perspective theories
5 r sociological perspective theories5 r sociological perspective theories
5 r sociological perspective theoriesRbk Asr
 
Audience Models
Audience ModelsAudience Models
Audience Modelsrikhudson
 
1. introduction to mil (part 1) communication, media, information, and techn...
1. introduction to mil (part 1)  communication, media, information, and techn...1. introduction to mil (part 1)  communication, media, information, and techn...
1. introduction to mil (part 1) communication, media, information, and techn...MelvyEspanol1
 
Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...Toby Zhu
 

What's hot (20)

Online groups and political discourse
Online groups and political discourseOnline groups and political discourse
Online groups and political discourse
 
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...
Campus Environment Matters: A Survey of Student Cultural Diversity Awareness ...
 
Comm 306 presn
Comm 306 presnComm 306 presn
Comm 306 presn
 
Politicians on Twitter
Politicians on TwitterPoliticians on Twitter
Politicians on Twitter
 
AS MEST 1 Section A Revision
AS MEST 1 Section A RevisionAS MEST 1 Section A Revision
AS MEST 1 Section A Revision
 
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
Advocator, Jester, Spokesperson, Provocateur or Boundary spanner? Exploring d...
 
Gatekeeping framing theory summary
Gatekeeping framing theory summaryGatekeeping framing theory summary
Gatekeeping framing theory summary
 
New and digital technology – social media case
New and digital technology – social media caseNew and digital technology – social media case
New and digital technology – social media case
 
Updating the discourse: practices of political news production and consumptio...
Updating the discourse: practices of political news production and consumptio...Updating the discourse: practices of political news production and consumptio...
Updating the discourse: practices of political news production and consumptio...
 
475 2015 partisan press and public polarization up
475 2015 partisan press and public polarization up475 2015 partisan press and public polarization up
475 2015 partisan press and public polarization up
 
Past questions g325 critical perspectives
Past questions g325 critical perspectivesPast questions g325 critical perspectives
Past questions g325 critical perspectives
 
media system theory
media system theorymedia system theory
media system theory
 
Mass media & public opinion3
Mass media & public opinion3Mass media & public opinion3
Mass media & public opinion3
 
Agenda setting theory ppt
Agenda setting theory pptAgenda setting theory ppt
Agenda setting theory ppt
 
MEST 3 Key Terms A2 MedStds Checklist
MEST 3 Key Terms A2 MedStds ChecklistMEST 3 Key Terms A2 MedStds Checklist
MEST 3 Key Terms A2 MedStds Checklist
 
Promoting a President: Tone in Presidential Candidate Correspondence via Twitter
Promoting a President: Tone in Presidential Candidate Correspondence via TwitterPromoting a President: Tone in Presidential Candidate Correspondence via Twitter
Promoting a President: Tone in Presidential Candidate Correspondence via Twitter
 
5 r sociological perspective theories
5 r sociological perspective theories5 r sociological perspective theories
5 r sociological perspective theories
 
Audience Models
Audience ModelsAudience Models
Audience Models
 
1. introduction to mil (part 1) communication, media, information, and techn...
1. introduction to mil (part 1)  communication, media, information, and techn...1. introduction to mil (part 1)  communication, media, information, and techn...
1. introduction to mil (part 1) communication, media, information, and techn...
 
Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...
 

Similar to Political Advertising and Mediation Theory

How social media used by politicians? 2016
How social media used by politicians? 2016How social media used by politicians? 2016
How social media used by politicians? 2016Susana Gallardo
 
Mass media & public opinion
Mass media & public opinionMass media & public opinion
Mass media & public opinionDan Hess
 
Selling & spinning political advertising
Selling & spinning political advertisingSelling & spinning political advertising
Selling & spinning political advertisingIbrar Ahmad
 
Public opinion and the mass media powerpoint
Public opinion and the mass media powerpointPublic opinion and the mass media powerpoint
Public opinion and the mass media powerpointeschott
 
Chapter 8 government
Chapter 8 governmentChapter 8 government
Chapter 8 governmentHolmesGov
 
Analysis of Framing Bias in Mass Media
Analysis of Framing Bias in Mass MediaAnalysis of Framing Bias in Mass Media
Analysis of Framing Bias in Mass MediaDavid Kleiber
 
PubCon South Dallas
PubCon South DallasPubCon South Dallas
PubCon South DallasMike Chapman
 
political communication
political communicationpolitical communication
political communicationfarah memon
 
Mass media & politics week 6
Mass media & politics week 6Mass media & politics week 6
Mass media & politics week 6Brandon Marshall
 
The Partisan Divide and American Elections
The Partisan Divide and American ElectionsThe Partisan Divide and American Elections
The Partisan Divide and American ElectionsPSCIProject
 
Social Media as a Tool in Promoting Social Equity (Justice)
Social Media as a Tool in Promoting Social Equity (Justice)Social Media as a Tool in Promoting Social Equity (Justice)
Social Media as a Tool in Promoting Social Equity (Justice)stacynunnally
 
Political Communication.pptx
Political Communication.pptxPolitical Communication.pptx
Political Communication.pptxUmer Ikram
 
Influencing gov't
Influencing gov'tInfluencing gov't
Influencing gov'tmooren4
 

Similar to Political Advertising and Mediation Theory (20)

How social media used by politicians? 2016
How social media used by politicians? 2016How social media used by politicians? 2016
How social media used by politicians? 2016
 
Public opinion
Public opinionPublic opinion
Public opinion
 
Mass media & public opinion
Mass media & public opinionMass media & public opinion
Mass media & public opinion
 
Selling & spinning political advertising
Selling & spinning political advertisingSelling & spinning political advertising
Selling & spinning political advertising
 
Public opinion and the mass media powerpoint
Public opinion and the mass media powerpointPublic opinion and the mass media powerpoint
Public opinion and the mass media powerpoint
 
Chapter 8 government
Chapter 8 governmentChapter 8 government
Chapter 8 government
 
Ap Mass Media
Ap Mass MediaAp Mass Media
Ap Mass Media
 
Analysis of Framing Bias in Mass Media
Analysis of Framing Bias in Mass MediaAnalysis of Framing Bias in Mass Media
Analysis of Framing Bias in Mass Media
 
PubCon South Dallas
PubCon South DallasPubCon South Dallas
PubCon South Dallas
 
Political advertising in US
Political advertising in USPolitical advertising in US
Political advertising in US
 
Chapter 8&9
Chapter 8&9Chapter 8&9
Chapter 8&9
 
political communication
political communicationpolitical communication
political communication
 
Mass media & politics week 6
Mass media & politics week 6Mass media & politics week 6
Mass media & politics week 6
 
The Partisan Divide and American Elections
The Partisan Divide and American ElectionsThe Partisan Divide and American Elections
The Partisan Divide and American Elections
 
Social Media as a Tool in Promoting Social Equity (Justice)
Social Media as a Tool in Promoting Social Equity (Justice)Social Media as a Tool in Promoting Social Equity (Justice)
Social Media as a Tool in Promoting Social Equity (Justice)
 
Module 4
Module 4Module 4
Module 4
 
Political Communication.pptx
Political Communication.pptxPolitical Communication.pptx
Political Communication.pptx
 
GOVcampaignsandmedi
GOVcampaignsandmediGOVcampaignsandmedi
GOVcampaignsandmedi
 
Influencing gov't
Influencing gov'tInfluencing gov't
Influencing gov't
 
The Influentials
The InfluentialsThe Influentials
The Influentials
 

More from Bradley Gangnon

More from Bradley Gangnon (20)

Communication and personal_identity
Communication and personal_identityCommunication and personal_identity
Communication and personal_identity
 
Barriers to accurate_perceptions
Barriers to accurate_perceptionsBarriers to accurate_perceptions
Barriers to accurate_perceptions
 
Reading cases
Reading casesReading cases
Reading cases
 
Public relations strategies
Public relations strategiesPublic relations strategies
Public relations strategies
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategies
 
Pr tactics
Pr tacticsPr tactics
Pr tactics
 
The history of public relations
The history of public relationsThe history of public relations
The history of public relations
 
Survey Research
Survey ResearchSurvey Research
Survey Research
 
Research
ResearchResearch
Research
 
World Aids Day Elm
World Aids Day ElmWorld Aids Day Elm
World Aids Day Elm
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Opinions, Opinions
Opinions, OpinionsOpinions, Opinions
Opinions, Opinions
 
Rhetoric In Popular Culture
Rhetoric In Popular CultureRhetoric In Popular Culture
Rhetoric In Popular Culture
 
Rhetoric And Public Controversy
Rhetoric And Public ControversyRhetoric And Public Controversy
Rhetoric And Public Controversy
 
Rhetoric And Public Controversy
Rhetoric And Public ControversyRhetoric And Public Controversy
Rhetoric And Public Controversy
 
A Time To Speak
A Time To SpeakA Time To Speak
A Time To Speak
 
Minnesota Political Campaigns
Minnesota Political CampaignsMinnesota Political Campaigns
Minnesota Political Campaigns
 
Local And National News Narratives Pentad 2
Local And National News Narratives Pentad 2Local And National News Narratives Pentad 2
Local And National News Narratives Pentad 2
 
Dramatism Bg Revision
Dramatism Bg RevisionDramatism Bg Revision
Dramatism Bg Revision
 
Persuasion Overview
Persuasion OverviewPersuasion Overview
Persuasion Overview
 

Recently uploaded

Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.NaveedKhaskheli1
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendFabwelt
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeAbdulGhani778830
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdfGerald Furnkranz
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest2
 

Recently uploaded (8)

Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming Trend
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for Justice
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global News
 

Political Advertising and Mediation Theory