SlideShare uma empresa Scribd logo
1 de 9
Baixar para ler offline
AUGUST 2010     ISSUE 25

Looking to Further              PARTNERSHIP ACTIVATION 2.0
                                                                                                                         this issue
  Your Career?                  Welcome to the August ‘10 issue of the Partnership Activation 2.0
                                newsletter. I hope you enjoy the creative activation tactics, signage                Hometown Pride P.1
20 Top Sports Graduate          concepts, and branding initiatives included in this issue.                       Eyes on the Industry P.2
 Programs to Consider
                                Looking across the sports landscape, it’s always refreshing when                  A Sign of the Times P.3
 Ohio University              you come across a Corporate Partnerships team that really does
                                                                                                                    Hot Off the Press P.4
 University of Oregon         all the little things to stand out in a crowd. I recently had the
                                privilege of spending some time with the entire Cincinnati Bengals                August Rising Stars P.5
 Univ. of Central Florida     Corporate Sales and Marketing team and couldn't have come away
                                more impressed with their dedication to team partners, creativity,           Sports Technology Watch P.6
 San Diego State Univ.        team chemistry, and character. As you look to benchmark
                                                                                                              International Sports Biz P.7
                                partnership best practices throughout sports, make sure to keep
 Univ. of Massachusetts
                                an eye on some of the terrific things the Bengals Corporate Sales                    Thought Starters P.8
 Univ. of North Carolina      & Marketing team continues to do on behalf of their partners!
                                                                                                                            Idea Box P.9
 New York University          Special Announcement!
                                Thanks to our friends at adidas Eyewear, if you pass along the August          Looking for more?
 Columbia University                                                                                               Check out
                                Newsletter to a friend/colleague in the industry and they submit a
 George Washington            sponsorship/marketing “best practice” that is selected to be featured in     PartnershipActivation.com
                                the September Issue, you both can win a FREE pair of adidas Eyewear!
  University
                                Send your submissions to: newsletter@partnershipactivation.com!
 Indiana University

 Northwestern University
                                INDUSTRY WATCH MARKETING HOMETOWN PRIDE
 West Virginia University
                               Are you looking for ways to effectively message to the local community?
 Texas A&M University
                               The University of Memphis Athletic Department recently unveiled a terrific out-of-home
 University of Florida       marketing campaign for the 2010 football season that prominently features local players who
                               opted to stay home and play for the University, sending a message to recruits, fans, and alumni.
 Georgetown University       Athletic Department Officials worked with the Memphis coaching staff and cs2
                               advertising to develop the localized billboard campaign, which promotes (5) Memphis-area
 University of Tennessee
                               players, several group shots of Memphians, and a few players from out-of-town markets (Baton
 Florida Atlantic University Rouge, Bradenton, and Atlanta).

 St. Thomas University        Headlines of the campaign’s 17 in-market
 Univ. of Memphis             billboards include: “Home Grown”, This is
                                Memphis Football”, “There’s No Place Like
 Univ. of San Francisco       Home”, “M-Town Pride”, “Representin’ the
                                901”, and “Blue Plate Special - Pancakes”.
                                Memphis officials want to deliver a message
  “Build partnerships, not      that the Memphis community should
       sponsorships.”           “Invest in the Helmet”, keep the best local
                                talent in town, and have pride in the team.
      Brian Corcoran,
  Shamrock Sports Group                Click Here For More on the Billboard Campaign: http://is.gd/el2Ts
                                                                                                                                        1
AUGUST 2010         ISSUE 25



 EYES ON THE INDUSTRY                                                             PRESENTED BY
                                                                                               http://www.adidas.com/us/eyewear

Are you keeping an eye on creative tactics fresh out of the Barclays Premier League?
Here are five (5) eye-popping ideas that are grabbing the attention of soccer fans across the globe:

Everton FC - “Win a Place in This Season’s Team Photo” Contest
Everton FC and Mastercard are teaming up to offer (1) lucky soccer fan the chance to appear in the Official Team photo with a
friend. All Everton fans that spend £150 or more on their Everton Mastercard before Friday, August 27th will be eligible to win
this once-in-a-lifetime opportunity. Check out the promotion here: http://www.evertonfc.com/club/efc-mastercard.html

Manchester City FC - MCFC Fan Sites
Manchester City FC features a comprehensive listing of 60+ club fan sites from around the globe on its Official Website. Each
fan site listing includes a logo/picture, a brief description, and a hyperlink directly to the site. MCFC allows fans to submit the
details of their site along with an image for the chance to be featured among the elite for all MCFC fans to see. Check out the
club’s terrific online concept here: http://www.mcfc.co.uk/Fans/Fan-sites

Chelsea FC - Celebrity Fans
Chelsea FC features a “Celebrity Fans” section on their website that includes a detailed list of celebrities around the world that
are fans of the club or have worn team apparel in movies, on television, during concerts, or while serving in politics. Check it
out here: http://theshed.chelseafc.com/theshed/celebs.shtml

Liverpool FC - Starting Lineup
Liverpool FC offers an interactive Team Selector feature on their website that allows fans to submit which players they would
like to see start against an upcoming opponent. Users have to account for suspensions, player performance, and injuries, so the
Team Selector feature encourages fans to return to the site to check out their lineup. See it here: http://is.gd/eo7V3

Manchester United - ManU Matchpics
Manchester United allows all fans attending home matches to submit pictures (accompanied by a short description) of their
experience the day after a game to matchpics@manutd.co.uk. The team posts the 21 best pictures that are submitted on its
Official Website and publish the very best one in the United Family section of an upcoming game program. For more
information on this initiative, click here: http://is.gd/eo76M




                                 Interested in signing up for the newsletter?
         Send an email with “Subscribe” in the subject line to newsletter@partnershipactivation.com.
In the body of the email, please include your name, company affiliation, and contact information when subscribing.                II
AUGUST 2010       ISSUE 25

A SIGN OF THE TIMES
Is Your Team Capitalizing on Training Camp Sales Inventory and Activation?
Eighteen (18) NFL organizations entered Training Camp with title sponsors on board in 2010. With teams looking to sell
inventory 365 days per year, training camp assets have become increasingly sought after in recent years. The following chart
demonstrates how an abundance of sponsors have aligned with NFL organizations to capitalize on pre-season media coverage,
buzz, and fan avidity. As depicted below, common training camp title sponsorship categories include telecommunications, health
care, auto, and apparel:

Team                           Training Camp Designation
Buffalo Bills                  Buffalo Bills Verizon Wireless Training Camp
New England Patriots           2010 Patriots Training Camp Presented by United Healthcare
New York Jets                  Madden NFL ’11 Jets Training Camp
Baltimore Ravens               Ravens Training Camp Connected by Verizon
Pittsburgh Steelers            Steelers 2010 Training Camp Presented by Xfinity
Houston Texans                 Houston Texans Training Camp Presented by Comcast
Denver Broncos                 Denver Broncos Training Camp Presented by Ticketmaster
Kansas City Chiefs             Kansas City Chiefs Training Camp Presented by Heartland Health
Dallas Cowboys                 Cowboys 2010 Training Camp Built Ford Tough
New York Giants                Giants 2010 Training Camp Presented by Toyota
Philadelphia Eagles            Eagles Training Camp Presented by Verizon Wireless
Chicago Bears                  Staples Bears Training Camp Presented by Chase
Green Bay Packers              Bellin Health Training Camp
Minnesota Vikings              Verizon Vikings Training Camp
Atlanta Falcons                2010 Russell Training Camp
St. Louis Rams                 St. Louis Bud Light Training Camp presented by Russell Athletic
Seattle Seahawks               Bing Training Camp
Cleveland Browns               Cleveland Browns Training Camp Presented by AT&T In Association with Cleveland Clinic



A CLOSE LOOK AT… BASEBALL VENUE DESTINATIONS
                       Kansas City Royals                                                                  Los Angeles Dodgers




                                                                       Minnesota Twins
                                                                                                                              III
AUGUST 2010          ISSUE 25

HOT OFF THE PRESS
Are you looking to enhance your knowledge about player endorsements?
Darren Heitner, Founder of Dynasty Athlete Representation, and a team individuals
operate a terrific website called SportsAgentBlog.com that provides a plethora of
information pertaining to sports law and sports business. The site has rapidly emerged
as a “go-to” resource for breaking news, insights, legal issues, agent interviews,
examinations of contract hearings, and information pertaining to the athlete
representation space.

Heitner founded SportsAgentBlog.com in December ‘05 and has since experienced
steady increases in traffic over the past four years, receiving upwards of 3,000 unique
visits per day from agents, athletes, media sources, and the general public. For more
information, follow Darren Heitner on Twitter at @Darren_Heitner!

            For more information, Check Out SportsAgentBlog.com Here: http://www.SportsAgentBlog.com


CREATIVITY IN THE SPORTS MARKETPLACE




The New York Yankees paid tribute to                                                              A Korean baseball team placed
  the late George Steinbrenner with        Visa utilized scoreboard inventory at AT&T
                                                                                               commemorative bases inside the brick
 several murals and mobile banners at     Park to acknowledge its summer MBA Interns.
                                                                                                  walkway outside their stadium
           Yankee Stadium                       A great way to reward employees!




                                                                                                 A life-sized stadium sand castle was
   Captain Morgan                                         The New Orleans Saints featured         erected at the 2010 MLB All-Star
                            The Miami Heat found a        a Championship Tour brought the
 distributed branded                                                                             Game exhibition hall in Los Angeles
                          creative way to merchandise      Super Bowl and MVP trophies to
 “Captain bands” to
                          their three marquee players      (10) cities in LA, MS, AL, and FL
   World Cup fans
                                                                                                                                   IV
AUGUST 2010           ISSUE 25

RISING STARS
Which individuals will emerge as the next generation of leaders in the sports marketplace?
Partnership Activation, Inc. is excited to recognize the August 2010 recipients of the “Rising Stars Program”, an initiative that
honors four (4) young professionals each month ages 30 and under who are making an impact in the sports industry early in
their career. The individuals nominated each month will become part of an exclusive group designed to help young industry
leaders network and build lifelong relationships with one another. It is with pleasure to announce the four (4) August
recipients of the Partnership Activation Rising Stars Program:

              Brian Connolly, CSL International (www.cslintl.com)
              As a Project Manager for CSL International, Brian is responsible for managing client relationships and leading market research
              and financial analysis efforts for a wide variety of professional sports teams, collegiate athletic departments, municipal sports
              authorities and other such sports and entertainment facility stakeholders. His recent projects include an economic impact
              study of PETCO Park and the San Diego Padres, premium seating demand analysis for Mississippi State University Athletics,
              and market/financial feasibility analysis for a new NFL stadium in Oakland. Prior to joining CSL, Brian worked for both the
              Orlando Magic and the Arizona Cardinals in business strategy and market research roles. Brian earned an MBA in Sports
              Business from Arizona State University and a BS in Economics from the University of Pennsylvania.

              Sarah Pavelko, University of Connecticut Athletics (www.uconnhuskies.com)
              Sarah currently is the Associate Director of Marketing, Promotions & Events with the University of Connecticut
              Huskies. Sarah coordinates the development and implementation of game day efforts for all UConn intercollegiate sports
              with an emphasis on football, men’s basketball and women’s basketball. She also works closely to develop marketing plans
              and fan initiatives to drive ticket sales and attendance. Prior to joining the Huskies in July of 2010, she was with the Arizona
              State Sun Devils as a Marketing Specialist since 2004. Sarah received her B.A. in Sport Management while competing at the
              Division I level as a member of the Bulldog Women’s Golf Team Gardner-Webb University in Boiling Springs, NC.

              Jennifer Howland, Arizona Diamondbacks (http://arizona.diamondbacks.mlb.com)
              Jennifer is in her fifth season with the Arizona Diamondbacks in the Baseball Outreach and Development Department. Her
              main responsibilities include coordinating and marketing the D-backs Training Centers; the official youth baseball and
              fast-pitch softball camps of the Arizona Diamondbacks. Prior to the D-backs, Jennifer spent a year with the Phoenix Suns in
              Season Ticket Services. She was in the Inaugural Class of the DeVos Sport Business Management Program at the University
              of Central Florida where she earned an MBA and Masters in Sport Business Management and had internships with the
              Orlando Magic, New Orleans Saints and UCF Athletics Media Relations Department. Her undergraduate degree came from
              the University of Kentucky where she was a four-year starter on the UK Women’s softball team.

              Scott Minto, San Diego State University Sports MBA Program (www.sdsu.edu/sportsmba.com)
              Scott Minto is the director of the Sports MBA program at San Diego State University. In this role, Scott created the
              program’s annual sports business case competition, which attracts teams from some of the world’s top MBA programs.
              He has integrated a class trip to the Dominican Republic into the MBA curriculum in partnership with the San Diego Padres
              and Major League Baseball, exposing students to corporate social responsibility in an international environment.
              His work also includes conducting a number of economic impact studies each year, principally for the Competitor Group’s
              Rock ‘n’ Roll Marathon series. Scott graduated from the SDSU Sports MBA program in 2006 and is a 2002 graduate of
              Georgetown University.

       Would You Like to Nominate a Rising Star in the Industry for their Exceptional Work?
             Send a two (2) paragraph nomination to bgainor@partnershipactivation.com
                                                                                                                                             V
AUGUST 2010        ISSUE 25

SPORTS TECHNOLOGY WATCH
Are you looking for new ways to enhance fan experiences on game day?
Sports organizations looking to provide fans with new technological offerings should consider turning to Thermopylae, a
Washington D.C. based technology company that creates mobile fan guide applications. Thermopylae recently teamed up
with Las Vegas Motor Speedway to create a smartphone app that provided racegoers with a plethora of information
regarding seating/bathroom locations, concessions, merchandise, and ticketing. Fans can even use the app on their mobile
device to buy pit passes, upgrade their seats, take advantage of food specials, and discover the easiest route to the track.

Applying Google Earth Technology, the Thermopylae app can track consumers throughout their experience to help marketers
create a full fan profile based on their activity and interests. The app is free of charge to consumers but properties can build
in sponsorship inventory via banner ads and scrolling messaging to generate a return on
their investment.

Pricing for the Thermopylae app varies (high five figures to low six figures) based on
how many features properties opt to purchase but the company is in discussions with
several NFL and NBA organizations after experiencing a tremendous amount of
success in the NASCAR space. For more information, reach out to Thermopylae’s Mike
Fisher here: http://www.linkedin.com/in/jmichaelfisher

                               For More Information, Click Here: http://www.t-sciences.com/


A CLOSE LOOK AT… BASEBALL MARKETING




                                                                                                                               VII
AUGUST 2010           ISSUE 25



                                      INTERNATIONAL SPORTS BUSINESS WATCH
   CREATIVE                           Singapore Youth Olympic Games
  ACTIVATION
    IDEAS                             EVENT FACTS AND INSIGHTS
                                      Event Date: August 14-26, 2010
                                      Olympic Partners: Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung, Visa
                                      Official Partners: Changi Exhibition Centre, Cityneon, Crocodile, DBS, Deloitte, Fairmont
                                      Singapore, Singapore Airlines, Singtel, Suntec Singapore International Convention and Exhibition Centre
                                      Tickets: Over 370,000 tickets are made available for sale for the inaugural 2010 Youth Olympic
                                      Games in Singapore. Tickets were priced at S$10 for preliminary round events while the quarterfinals/
                                      semifinals will cost S$15 and the finals will run S$30.
                                      Interesting Facts:

The Rakuten Eagles Feature a              2010 marks the inaugural event of the Youth Olympic Games, with 3,600+ athletes between the ages of
  Giant Autograph Baseball                 14-18 representing their countries in 184 events across 26 sports. The Games are expected to attract
Display for Fans To Have Their             1,200 media representatives, 20,000 local and international volunteers, and 370,000 spectators.
      Picture Taken With
                                         Costs for the Youth Olympic Games have escalated to $387MM (from an estimated $122MM)




  A European Soccer Club
Feature a Display Showing the
Types of Footwear its Players
     Wear On Game Day
                                     VALUE OF THE MONTH
                                     The Hickory Crawdads offered a “Crawdads Haynesworth
                                     Conditioning Challenge” that enabled consumers to win two (2) free
                                     tickets to all of the team’s remaining games during the 2010 season if
                                     they could successfully complete the same challenge that Redskins’
                                     lineman Albert Haynesworth could not pass:
                                      12 consecutive 25-yard dashes in less than 70 seconds; rest period
Looking for more? Check out               of 3.5 minutes; 12 more consecutive 25-yard dashes in less than 73
     the Links section of
                                          seconds
Firestone featured a giant MLB
  PartnershipActivation.com
 Monster Truck on display (with
                                     However, all fans were winners! All participants that attempted the
giant Firestone tires) at the 2010   challenge received a free ticket to a future Crawdads game.
       MLB All-Star Game
                                                           For more details, click here: http://is.gd/e9fkU
                                                                                                                                           VIII
AUGUST 2010     ISSUE 25

THOUGHT STARTERS
Looking for unique ways to leverage Maker’s Mark as a partner? Here are some tactics to consider:

                              ACTIVATION AND BRANDING




                                                                                                               IX
AUGUST 2010          ISSUE 25

WHICH MESSAGING CAMPAIGNS ARE YOU FOLLOWING?




                                                              IDEA BOX




      Drive Eyeballs with                                It’s a Total Team Effort                    Bring Commercial Campaigns
          3D Signage                              Sports organizations can visually demonstrate          to Life on Game Day
    Teams looking for new ways to                    all of the underpinnings of a championship      Brands looking for new ways to drive fan
  capture the attention of fans while              team by featuring a “Team Wall” that shows            awareness and interest for their
  they roam the concourse and take                 pictures of players, coaches, team personnel,      commercial campaigns should consider
     casual breaks from the action                 fans, ownership, cheerleaders, ushers, former         featuring molded statutes in the
     should accompany corporate                     players, etc. all intertwined. To promote the        concourse and open areas in the
   partner signage with special shelf             initiative, teams can tie in a corporate partner          stadium. These displays, as
         buildouts that feature                    that promotes family, togetherness, and unity       demonstrated with Nike’s Write the
   commemorative balls and unique                 (insurance, auto, realty, banking, investments).     Future Campaign, can serve as great
                 items.                                                                                 game day fan photo opportunities.


                   For More Information, Please Contact:                   Partnership Activation, Inc. provides sports business
                   Brian Gainor                                            professionals with creative ideation insights, unique activation
                                                                           tactics, and innovative ways to drive incremental revenue for
                   Partnership Activation, Inc.
                                                                           their business.
                   P: 704.526.5148
                                                                           Founded in February 2008, PartnershipActivation.com has
                   E: Bgainor@PartnershipActivation.com
                                                                           rapidly become one of the industry’s most valuable resources
                                                                           for sports business professionals to obtain unique partnership
                   Twitter: @BrianGainor
                                                                           ideas and industry updates.
                   Youtube: SportsViral, SportsViral2
                   LinkedIn: http://www.LinkedIn.com/in/partnershipactivation
                                                                                                                                              X

Mais conteúdo relacionado

Mais procurados

SBA Final - Dick's Sporting Goods
SBA Final - Dick's Sporting GoodsSBA Final - Dick's Sporting Goods
SBA Final - Dick's Sporting GoodsStephen Lukridge
 
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalDICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalVanessa Gillette
 
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...Arto Kuuluvainen
 
Issue 21 april 2010
 Issue 21   april 2010 Issue 21   april 2010
Issue 21 april 2010Brian Gainor
 
WNBA slides- Nick
WNBA slides- NickWNBA slides- Nick
WNBA slides- Nicknick.sowden
 
2010 Fayetteville SwampDogs Marketing Plan
2010 Fayetteville SwampDogs Marketing Plan2010 Fayetteville SwampDogs Marketing Plan
2010 Fayetteville SwampDogs Marketing PlanJeff Gonza
 
Walmart Sporting Goods Case Study
Walmart Sporting Goods Case StudyWalmart Sporting Goods Case Study
Walmart Sporting Goods Case StudyMariam Shahab
 
Amsterdam Brewery - Jim Final Deliverable (1)
Amsterdam Brewery - Jim  Final Deliverable (1)Amsterdam Brewery - Jim  Final Deliverable (1)
Amsterdam Brewery - Jim Final Deliverable (1)KYLE HAHN
 
Dick\'s Presentation
Dick\'s PresentationDick\'s Presentation
Dick\'s Presentationmikerpitt
 
Jordanbrand
JordanbrandJordanbrand
Jordanbrandgovermax
 
Marketing Final Paper Adidas
Marketing Final Paper AdidasMarketing Final Paper Adidas
Marketing Final Paper AdidasMatthew Crowley
 
Pdma4 jd lyell_discraft (1)
Pdma4 jd lyell_discraft (1)Pdma4 jd lyell_discraft (1)
Pdma4 jd lyell_discraft (1)JamesLyell1
 
Key note: Sports Brands (University of Eastern Finland, January 2014)
Key note: Sports Brands (University of Eastern Finland, January 2014)Key note: Sports Brands (University of Eastern Finland, January 2014)
Key note: Sports Brands (University of Eastern Finland, January 2014)Arto Kuuluvainen
 
Hibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive OverviewHibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive OverviewBrandon Thomson
 

Mais procurados (14)

SBA Final - Dick's Sporting Goods
SBA Final - Dick's Sporting GoodsSBA Final - Dick's Sporting Goods
SBA Final - Dick's Sporting Goods
 
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalDICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
 
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...
Keynote: Sports Brands. Digital Business Course, Laurea University of Applied...
 
Issue 21 april 2010
 Issue 21   april 2010 Issue 21   april 2010
Issue 21 april 2010
 
WNBA slides- Nick
WNBA slides- NickWNBA slides- Nick
WNBA slides- Nick
 
2010 Fayetteville SwampDogs Marketing Plan
2010 Fayetteville SwampDogs Marketing Plan2010 Fayetteville SwampDogs Marketing Plan
2010 Fayetteville SwampDogs Marketing Plan
 
Walmart Sporting Goods Case Study
Walmart Sporting Goods Case StudyWalmart Sporting Goods Case Study
Walmart Sporting Goods Case Study
 
Amsterdam Brewery - Jim Final Deliverable (1)
Amsterdam Brewery - Jim  Final Deliverable (1)Amsterdam Brewery - Jim  Final Deliverable (1)
Amsterdam Brewery - Jim Final Deliverable (1)
 
Dick\'s Presentation
Dick\'s PresentationDick\'s Presentation
Dick\'s Presentation
 
Jordanbrand
JordanbrandJordanbrand
Jordanbrand
 
Marketing Final Paper Adidas
Marketing Final Paper AdidasMarketing Final Paper Adidas
Marketing Final Paper Adidas
 
Pdma4 jd lyell_discraft (1)
Pdma4 jd lyell_discraft (1)Pdma4 jd lyell_discraft (1)
Pdma4 jd lyell_discraft (1)
 
Key note: Sports Brands (University of Eastern Finland, January 2014)
Key note: Sports Brands (University of Eastern Finland, January 2014)Key note: Sports Brands (University of Eastern Finland, January 2014)
Key note: Sports Brands (University of Eastern Finland, January 2014)
 
Hibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive OverviewHibbett Sporting Goods Competitive Overview
Hibbett Sporting Goods Competitive Overview
 

Destaque

X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...
X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...
X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...nkazuki
 
Caret Introduction
Caret IntroductionCaret Introduction
Caret IntroductionJ B
 
Direct Answers for Search Queries in the Long Tail
Direct Answers for Search Queries in the Long TailDirect Answers for Search Queries in the Long Tail
Direct Answers for Search Queries in the Long TailMichael Bernstein
 
AngularJSを浅めに紹介します
AngularJSを浅めに紹介しますAngularJSを浅めに紹介します
AngularJSを浅めに紹介しますnkazuki
 
Www 2 ggg Athanassios Hatzis
Www 2 ggg Athanassios HatzisWww 2 ggg Athanassios Hatzis
Www 2 ggg Athanassios HatzisIgnite_Athens
 
Macro high-feed-face
Macro high-feed-faceMacro high-feed-face
Macro high-feed-faceGregg Fikes
 

Destaque (8)

X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...
X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...
X-PERT: Accurate Identification of Cross-Browser Issues in Web Applications (...
 
Hujs 总结
Hujs 总结Hujs 总结
Hujs 总结
 
Caret Introduction
Caret IntroductionCaret Introduction
Caret Introduction
 
Direct Answers for Search Queries in the Long Tail
Direct Answers for Search Queries in the Long TailDirect Answers for Search Queries in the Long Tail
Direct Answers for Search Queries in the Long Tail
 
AngularJSを浅めに紹介します
AngularJSを浅めに紹介しますAngularJSを浅めに紹介します
AngularJSを浅めに紹介します
 
Www 2 ggg Athanassios Hatzis
Www 2 ggg Athanassios HatzisWww 2 ggg Athanassios Hatzis
Www 2 ggg Athanassios Hatzis
 
Enhanced Wordle
Enhanced WordleEnhanced Wordle
Enhanced Wordle
 
Macro high-feed-face
Macro high-feed-faceMacro high-feed-face
Macro high-feed-face
 

Semelhante a August 2010 Partnership Activation Newsletter

January 2011 Partnership Activation 2.0 Newsletter
January 2011 Partnership Activation 2.0 NewsletterJanuary 2011 Partnership Activation 2.0 Newsletter
January 2011 Partnership Activation 2.0 NewsletterBrian Gainor
 
Assignment_2_Custer (3).docx
Assignment_2_Custer (3).docxAssignment_2_Custer (3).docx
Assignment_2_Custer (3).docxJaimeCuster
 
May 2011 Partnership Activation 2.0 Newsletter
May 2011 Partnership Activation 2.0 NewsletterMay 2011 Partnership Activation 2.0 Newsletter
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
 
January 2010 Partnership Activation Newsletter
January 2010 Partnership Activation NewsletterJanuary 2010 Partnership Activation Newsletter
January 2010 Partnership Activation NewsletterBrian Gainor
 
April 2011 Partnership Activation 2.0 Newsletter
April 2011 Partnership Activation 2.0 NewsletterApril 2011 Partnership Activation 2.0 Newsletter
April 2011 Partnership Activation 2.0 NewsletterBrian Gainor
 
Partnership Activation - November 2010
Partnership Activation - November 2010Partnership Activation - November 2010
Partnership Activation - November 2010mnwild
 
Partnership Activation - September 2011 Newsletter
Partnership Activation - September 2011 NewsletterPartnership Activation - September 2011 Newsletter
Partnership Activation - September 2011 NewsletterBrian Gainor
 
February 2011 Partnership Activation 2.0 Newsletter
February 2011 Partnership Activation 2.0 NewsletterFebruary 2011 Partnership Activation 2.0 Newsletter
February 2011 Partnership Activation 2.0 NewsletterBrian Gainor
 
A4 market analysis_diazcales
A4 market analysis_diazcalesA4 market analysis_diazcales
A4 market analysis_diazcalesGerardoDiaz90
 
Partnership Activation 2.0 Newsletter - April 2009
Partnership Activation 2.0 Newsletter - April 2009Partnership Activation 2.0 Newsletter - April 2009
Partnership Activation 2.0 Newsletter - April 2009Brian Gainor
 
Partnership Activation 2.0 Newsletter - December 2008
Partnership Activation 2.0 Newsletter - December 2008Partnership Activation 2.0 Newsletter - December 2008
Partnership Activation 2.0 Newsletter - December 2008Brian Gainor
 
Prince Sports Business Analysis
Prince Sports Business AnalysisPrince Sports Business Analysis
Prince Sports Business AnalysisSusan Cox
 
St. Germaine Research Paper
St. Germaine Research PaperSt. Germaine Research Paper
St. Germaine Research PaperMegan Foster
 
November 2009 Partnership Activation 2.0 Newsletter
November 2009 Partnership Activation 2.0 NewsletterNovember 2009 Partnership Activation 2.0 Newsletter
November 2009 Partnership Activation 2.0 NewsletterBrian Gainor
 
Crons Playbook123 B
Crons Playbook123 BCrons Playbook123 B
Crons Playbook123 BBigFishBowl
 
Partnership Activation 2.0 Newsletter - October 2008
Partnership Activation 2.0 Newsletter - October 2008Partnership Activation 2.0 Newsletter - October 2008
Partnership Activation 2.0 Newsletter - October 2008Brian Gainor
 
Sports Marketing Ama Sm
Sports Marketing Ama SmSports Marketing Ama Sm
Sports Marketing Ama SmSean Mackay
 
2004 NACMA AWARD WINNING PRESENTATION
2004 NACMA AWARD WINNING PRESENTATION2004 NACMA AWARD WINNING PRESENTATION
2004 NACMA AWARD WINNING PRESENTATIONJSirignano
 
October 2010 Partnership Activation 2.0 Newsletter
October 2010 Partnership Activation 2.0 NewsletterOctober 2010 Partnership Activation 2.0 Newsletter
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
 

Semelhante a August 2010 Partnership Activation Newsletter (20)

January 2011 Partnership Activation 2.0 Newsletter
January 2011 Partnership Activation 2.0 NewsletterJanuary 2011 Partnership Activation 2.0 Newsletter
January 2011 Partnership Activation 2.0 Newsletter
 
Assignment_2_Custer (3).docx
Assignment_2_Custer (3).docxAssignment_2_Custer (3).docx
Assignment_2_Custer (3).docx
 
May 2011 Partnership Activation 2.0 Newsletter
May 2011 Partnership Activation 2.0 NewsletterMay 2011 Partnership Activation 2.0 Newsletter
May 2011 Partnership Activation 2.0 Newsletter
 
January 2010 Partnership Activation Newsletter
January 2010 Partnership Activation NewsletterJanuary 2010 Partnership Activation Newsletter
January 2010 Partnership Activation Newsletter
 
April 2011 Partnership Activation 2.0 Newsletter
April 2011 Partnership Activation 2.0 NewsletterApril 2011 Partnership Activation 2.0 Newsletter
April 2011 Partnership Activation 2.0 Newsletter
 
Partnership Activation - November 2010
Partnership Activation - November 2010Partnership Activation - November 2010
Partnership Activation - November 2010
 
Partnership Activation - September 2011 Newsletter
Partnership Activation - September 2011 NewsletterPartnership Activation - September 2011 Newsletter
Partnership Activation - September 2011 Newsletter
 
February 2011 Partnership Activation 2.0 Newsletter
February 2011 Partnership Activation 2.0 NewsletterFebruary 2011 Partnership Activation 2.0 Newsletter
February 2011 Partnership Activation 2.0 Newsletter
 
A4 market analysis_diazcales
A4 market analysis_diazcalesA4 market analysis_diazcales
A4 market analysis_diazcales
 
Partnership Activation 2.0 Newsletter - April 2009
Partnership Activation 2.0 Newsletter - April 2009Partnership Activation 2.0 Newsletter - April 2009
Partnership Activation 2.0 Newsletter - April 2009
 
Sports In Pop Culture
Sports In Pop CultureSports In Pop Culture
Sports In Pop Culture
 
Partnership Activation 2.0 Newsletter - December 2008
Partnership Activation 2.0 Newsletter - December 2008Partnership Activation 2.0 Newsletter - December 2008
Partnership Activation 2.0 Newsletter - December 2008
 
Prince Sports Business Analysis
Prince Sports Business AnalysisPrince Sports Business Analysis
Prince Sports Business Analysis
 
St. Germaine Research Paper
St. Germaine Research PaperSt. Germaine Research Paper
St. Germaine Research Paper
 
November 2009 Partnership Activation 2.0 Newsletter
November 2009 Partnership Activation 2.0 NewsletterNovember 2009 Partnership Activation 2.0 Newsletter
November 2009 Partnership Activation 2.0 Newsletter
 
Crons Playbook123 B
Crons Playbook123 BCrons Playbook123 B
Crons Playbook123 B
 
Partnership Activation 2.0 Newsletter - October 2008
Partnership Activation 2.0 Newsletter - October 2008Partnership Activation 2.0 Newsletter - October 2008
Partnership Activation 2.0 Newsletter - October 2008
 
Sports Marketing Ama Sm
Sports Marketing Ama SmSports Marketing Ama Sm
Sports Marketing Ama Sm
 
2004 NACMA AWARD WINNING PRESENTATION
2004 NACMA AWARD WINNING PRESENTATION2004 NACMA AWARD WINNING PRESENTATION
2004 NACMA AWARD WINNING PRESENTATION
 
October 2010 Partnership Activation 2.0 Newsletter
October 2010 Partnership Activation 2.0 NewsletterOctober 2010 Partnership Activation 2.0 Newsletter
October 2010 Partnership Activation 2.0 Newsletter
 

Mais de Brian Gainor

Monitoring Trends in Collegiate Athletics
Monitoring Trends in Collegiate Athletics Monitoring Trends in Collegiate Athletics
Monitoring Trends in Collegiate Athletics Brian Gainor
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social MediaBrian Gainor
 
September 2010 Partnership Activation 2.0 Newsletter
September 2010 Partnership Activation 2.0 NewsletterSeptember 2010 Partnership Activation 2.0 Newsletter
September 2010 Partnership Activation 2.0 NewsletterBrian Gainor
 
Mobilizing Brands - Benchmarking the Tour de France
Mobilizing Brands - Benchmarking the Tour de FranceMobilizing Brands - Benchmarking the Tour de France
Mobilizing Brands - Benchmarking the Tour de FranceBrian Gainor
 
140 Reasons Why Sports Teams Should Use Twitter
140 Reasons Why Sports Teams Should Use Twitter140 Reasons Why Sports Teams Should Use Twitter
140 Reasons Why Sports Teams Should Use TwitterBrian Gainor
 
Chicago Has Stanley Cup Fever
Chicago Has Stanley Cup FeverChicago Has Stanley Cup Fever
Chicago Has Stanley Cup FeverBrian Gainor
 
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 200910 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009Brian Gainor
 
Partnership Activation 2.0 Newsletter - January 2009
Partnership Activation 2.0 Newsletter - January 2009Partnership Activation 2.0 Newsletter - January 2009
Partnership Activation 2.0 Newsletter - January 2009Brian Gainor
 
Partnership Activation 2.0 Newsletter - August 2008
Partnership Activation 2.0 Newsletter - August 2008Partnership Activation 2.0 Newsletter - August 2008
Partnership Activation 2.0 Newsletter - August 2008Brian Gainor
 
Partnership Activation 2.0 Newsletter - September 2008
Partnership Activation 2.0 Newsletter - September 2008Partnership Activation 2.0 Newsletter - September 2008
Partnership Activation 2.0 Newsletter - September 2008Brian Gainor
 
100 Hottest Promotional Items In Sports
100 Hottest Promotional Items In Sports100 Hottest Promotional Items In Sports
100 Hottest Promotional Items In SportsBrian Gainor
 

Mais de Brian Gainor (11)

Monitoring Trends in Collegiate Athletics
Monitoring Trends in Collegiate Athletics Monitoring Trends in Collegiate Athletics
Monitoring Trends in Collegiate Athletics
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social Media
 
September 2010 Partnership Activation 2.0 Newsletter
September 2010 Partnership Activation 2.0 NewsletterSeptember 2010 Partnership Activation 2.0 Newsletter
September 2010 Partnership Activation 2.0 Newsletter
 
Mobilizing Brands - Benchmarking the Tour de France
Mobilizing Brands - Benchmarking the Tour de FranceMobilizing Brands - Benchmarking the Tour de France
Mobilizing Brands - Benchmarking the Tour de France
 
140 Reasons Why Sports Teams Should Use Twitter
140 Reasons Why Sports Teams Should Use Twitter140 Reasons Why Sports Teams Should Use Twitter
140 Reasons Why Sports Teams Should Use Twitter
 
Chicago Has Stanley Cup Fever
Chicago Has Stanley Cup FeverChicago Has Stanley Cup Fever
Chicago Has Stanley Cup Fever
 
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 200910 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009
 
Partnership Activation 2.0 Newsletter - January 2009
Partnership Activation 2.0 Newsletter - January 2009Partnership Activation 2.0 Newsletter - January 2009
Partnership Activation 2.0 Newsletter - January 2009
 
Partnership Activation 2.0 Newsletter - August 2008
Partnership Activation 2.0 Newsletter - August 2008Partnership Activation 2.0 Newsletter - August 2008
Partnership Activation 2.0 Newsletter - August 2008
 
Partnership Activation 2.0 Newsletter - September 2008
Partnership Activation 2.0 Newsletter - September 2008Partnership Activation 2.0 Newsletter - September 2008
Partnership Activation 2.0 Newsletter - September 2008
 
100 Hottest Promotional Items In Sports
100 Hottest Promotional Items In Sports100 Hottest Promotional Items In Sports
100 Hottest Promotional Items In Sports
 

August 2010 Partnership Activation Newsletter

  • 1. AUGUST 2010 ISSUE 25 Looking to Further PARTNERSHIP ACTIVATION 2.0 this issue Your Career? Welcome to the August ‘10 issue of the Partnership Activation 2.0 newsletter. I hope you enjoy the creative activation tactics, signage Hometown Pride P.1 20 Top Sports Graduate concepts, and branding initiatives included in this issue. Eyes on the Industry P.2 Programs to Consider Looking across the sports landscape, it’s always refreshing when A Sign of the Times P.3  Ohio University you come across a Corporate Partnerships team that really does Hot Off the Press P.4  University of Oregon all the little things to stand out in a crowd. I recently had the privilege of spending some time with the entire Cincinnati Bengals August Rising Stars P.5  Univ. of Central Florida Corporate Sales and Marketing team and couldn't have come away more impressed with their dedication to team partners, creativity, Sports Technology Watch P.6  San Diego State Univ. team chemistry, and character. As you look to benchmark International Sports Biz P.7 partnership best practices throughout sports, make sure to keep  Univ. of Massachusetts an eye on some of the terrific things the Bengals Corporate Sales Thought Starters P.8  Univ. of North Carolina & Marketing team continues to do on behalf of their partners! Idea Box P.9  New York University Special Announcement! Thanks to our friends at adidas Eyewear, if you pass along the August Looking for more?  Columbia University Check out Newsletter to a friend/colleague in the industry and they submit a  George Washington sponsorship/marketing “best practice” that is selected to be featured in PartnershipActivation.com the September Issue, you both can win a FREE pair of adidas Eyewear! University Send your submissions to: newsletter@partnershipactivation.com!  Indiana University  Northwestern University INDUSTRY WATCH MARKETING HOMETOWN PRIDE  West Virginia University Are you looking for ways to effectively message to the local community?  Texas A&M University The University of Memphis Athletic Department recently unveiled a terrific out-of-home  University of Florida marketing campaign for the 2010 football season that prominently features local players who opted to stay home and play for the University, sending a message to recruits, fans, and alumni.  Georgetown University Athletic Department Officials worked with the Memphis coaching staff and cs2 advertising to develop the localized billboard campaign, which promotes (5) Memphis-area  University of Tennessee players, several group shots of Memphians, and a few players from out-of-town markets (Baton  Florida Atlantic University Rouge, Bradenton, and Atlanta).  St. Thomas University Headlines of the campaign’s 17 in-market  Univ. of Memphis billboards include: “Home Grown”, This is Memphis Football”, “There’s No Place Like  Univ. of San Francisco Home”, “M-Town Pride”, “Representin’ the 901”, and “Blue Plate Special - Pancakes”. Memphis officials want to deliver a message “Build partnerships, not that the Memphis community should sponsorships.” “Invest in the Helmet”, keep the best local talent in town, and have pride in the team. Brian Corcoran, Shamrock Sports Group Click Here For More on the Billboard Campaign: http://is.gd/el2Ts 1
  • 2. AUGUST 2010 ISSUE 25 EYES ON THE INDUSTRY PRESENTED BY http://www.adidas.com/us/eyewear Are you keeping an eye on creative tactics fresh out of the Barclays Premier League? Here are five (5) eye-popping ideas that are grabbing the attention of soccer fans across the globe: Everton FC - “Win a Place in This Season’s Team Photo” Contest Everton FC and Mastercard are teaming up to offer (1) lucky soccer fan the chance to appear in the Official Team photo with a friend. All Everton fans that spend £150 or more on their Everton Mastercard before Friday, August 27th will be eligible to win this once-in-a-lifetime opportunity. Check out the promotion here: http://www.evertonfc.com/club/efc-mastercard.html Manchester City FC - MCFC Fan Sites Manchester City FC features a comprehensive listing of 60+ club fan sites from around the globe on its Official Website. Each fan site listing includes a logo/picture, a brief description, and a hyperlink directly to the site. MCFC allows fans to submit the details of their site along with an image for the chance to be featured among the elite for all MCFC fans to see. Check out the club’s terrific online concept here: http://www.mcfc.co.uk/Fans/Fan-sites Chelsea FC - Celebrity Fans Chelsea FC features a “Celebrity Fans” section on their website that includes a detailed list of celebrities around the world that are fans of the club or have worn team apparel in movies, on television, during concerts, or while serving in politics. Check it out here: http://theshed.chelseafc.com/theshed/celebs.shtml Liverpool FC - Starting Lineup Liverpool FC offers an interactive Team Selector feature on their website that allows fans to submit which players they would like to see start against an upcoming opponent. Users have to account for suspensions, player performance, and injuries, so the Team Selector feature encourages fans to return to the site to check out their lineup. See it here: http://is.gd/eo7V3 Manchester United - ManU Matchpics Manchester United allows all fans attending home matches to submit pictures (accompanied by a short description) of their experience the day after a game to matchpics@manutd.co.uk. The team posts the 21 best pictures that are submitted on its Official Website and publish the very best one in the United Family section of an upcoming game program. For more information on this initiative, click here: http://is.gd/eo76M Interested in signing up for the newsletter? Send an email with “Subscribe” in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. II
  • 3. AUGUST 2010 ISSUE 25 A SIGN OF THE TIMES Is Your Team Capitalizing on Training Camp Sales Inventory and Activation? Eighteen (18) NFL organizations entered Training Camp with title sponsors on board in 2010. With teams looking to sell inventory 365 days per year, training camp assets have become increasingly sought after in recent years. The following chart demonstrates how an abundance of sponsors have aligned with NFL organizations to capitalize on pre-season media coverage, buzz, and fan avidity. As depicted below, common training camp title sponsorship categories include telecommunications, health care, auto, and apparel: Team Training Camp Designation Buffalo Bills Buffalo Bills Verizon Wireless Training Camp New England Patriots 2010 Patriots Training Camp Presented by United Healthcare New York Jets Madden NFL ’11 Jets Training Camp Baltimore Ravens Ravens Training Camp Connected by Verizon Pittsburgh Steelers Steelers 2010 Training Camp Presented by Xfinity Houston Texans Houston Texans Training Camp Presented by Comcast Denver Broncos Denver Broncos Training Camp Presented by Ticketmaster Kansas City Chiefs Kansas City Chiefs Training Camp Presented by Heartland Health Dallas Cowboys Cowboys 2010 Training Camp Built Ford Tough New York Giants Giants 2010 Training Camp Presented by Toyota Philadelphia Eagles Eagles Training Camp Presented by Verizon Wireless Chicago Bears Staples Bears Training Camp Presented by Chase Green Bay Packers Bellin Health Training Camp Minnesota Vikings Verizon Vikings Training Camp Atlanta Falcons 2010 Russell Training Camp St. Louis Rams St. Louis Bud Light Training Camp presented by Russell Athletic Seattle Seahawks Bing Training Camp Cleveland Browns Cleveland Browns Training Camp Presented by AT&T In Association with Cleveland Clinic A CLOSE LOOK AT… BASEBALL VENUE DESTINATIONS Kansas City Royals Los Angeles Dodgers Minnesota Twins III
  • 4. AUGUST 2010 ISSUE 25 HOT OFF THE PRESS Are you looking to enhance your knowledge about player endorsements? Darren Heitner, Founder of Dynasty Athlete Representation, and a team individuals operate a terrific website called SportsAgentBlog.com that provides a plethora of information pertaining to sports law and sports business. The site has rapidly emerged as a “go-to” resource for breaking news, insights, legal issues, agent interviews, examinations of contract hearings, and information pertaining to the athlete representation space. Heitner founded SportsAgentBlog.com in December ‘05 and has since experienced steady increases in traffic over the past four years, receiving upwards of 3,000 unique visits per day from agents, athletes, media sources, and the general public. For more information, follow Darren Heitner on Twitter at @Darren_Heitner! For more information, Check Out SportsAgentBlog.com Here: http://www.SportsAgentBlog.com CREATIVITY IN THE SPORTS MARKETPLACE The New York Yankees paid tribute to A Korean baseball team placed the late George Steinbrenner with Visa utilized scoreboard inventory at AT&T commemorative bases inside the brick several murals and mobile banners at Park to acknowledge its summer MBA Interns. walkway outside their stadium Yankee Stadium A great way to reward employees! A life-sized stadium sand castle was Captain Morgan The New Orleans Saints featured erected at the 2010 MLB All-Star The Miami Heat found a a Championship Tour brought the distributed branded Game exhibition hall in Los Angeles creative way to merchandise Super Bowl and MVP trophies to “Captain bands” to their three marquee players (10) cities in LA, MS, AL, and FL World Cup fans IV
  • 5. AUGUST 2010 ISSUE 25 RISING STARS Which individuals will emerge as the next generation of leaders in the sports marketplace? Partnership Activation, Inc. is excited to recognize the August 2010 recipients of the “Rising Stars Program”, an initiative that honors four (4) young professionals each month ages 30 and under who are making an impact in the sports industry early in their career. The individuals nominated each month will become part of an exclusive group designed to help young industry leaders network and build lifelong relationships with one another. It is with pleasure to announce the four (4) August recipients of the Partnership Activation Rising Stars Program: Brian Connolly, CSL International (www.cslintl.com) As a Project Manager for CSL International, Brian is responsible for managing client relationships and leading market research and financial analysis efforts for a wide variety of professional sports teams, collegiate athletic departments, municipal sports authorities and other such sports and entertainment facility stakeholders. His recent projects include an economic impact study of PETCO Park and the San Diego Padres, premium seating demand analysis for Mississippi State University Athletics, and market/financial feasibility analysis for a new NFL stadium in Oakland. Prior to joining CSL, Brian worked for both the Orlando Magic and the Arizona Cardinals in business strategy and market research roles. Brian earned an MBA in Sports Business from Arizona State University and a BS in Economics from the University of Pennsylvania. Sarah Pavelko, University of Connecticut Athletics (www.uconnhuskies.com) Sarah currently is the Associate Director of Marketing, Promotions & Events with the University of Connecticut Huskies. Sarah coordinates the development and implementation of game day efforts for all UConn intercollegiate sports with an emphasis on football, men’s basketball and women’s basketball. She also works closely to develop marketing plans and fan initiatives to drive ticket sales and attendance. Prior to joining the Huskies in July of 2010, she was with the Arizona State Sun Devils as a Marketing Specialist since 2004. Sarah received her B.A. in Sport Management while competing at the Division I level as a member of the Bulldog Women’s Golf Team Gardner-Webb University in Boiling Springs, NC. Jennifer Howland, Arizona Diamondbacks (http://arizona.diamondbacks.mlb.com) Jennifer is in her fifth season with the Arizona Diamondbacks in the Baseball Outreach and Development Department. Her main responsibilities include coordinating and marketing the D-backs Training Centers; the official youth baseball and fast-pitch softball camps of the Arizona Diamondbacks. Prior to the D-backs, Jennifer spent a year with the Phoenix Suns in Season Ticket Services. She was in the Inaugural Class of the DeVos Sport Business Management Program at the University of Central Florida where she earned an MBA and Masters in Sport Business Management and had internships with the Orlando Magic, New Orleans Saints and UCF Athletics Media Relations Department. Her undergraduate degree came from the University of Kentucky where she was a four-year starter on the UK Women’s softball team. Scott Minto, San Diego State University Sports MBA Program (www.sdsu.edu/sportsmba.com) Scott Minto is the director of the Sports MBA program at San Diego State University. In this role, Scott created the program’s annual sports business case competition, which attracts teams from some of the world’s top MBA programs. He has integrated a class trip to the Dominican Republic into the MBA curriculum in partnership with the San Diego Padres and Major League Baseball, exposing students to corporate social responsibility in an international environment. His work also includes conducting a number of economic impact studies each year, principally for the Competitor Group’s Rock ‘n’ Roll Marathon series. Scott graduated from the SDSU Sports MBA program in 2006 and is a 2002 graduate of Georgetown University. Would You Like to Nominate a Rising Star in the Industry for their Exceptional Work? Send a two (2) paragraph nomination to bgainor@partnershipactivation.com V
  • 6. AUGUST 2010 ISSUE 25 SPORTS TECHNOLOGY WATCH Are you looking for new ways to enhance fan experiences on game day? Sports organizations looking to provide fans with new technological offerings should consider turning to Thermopylae, a Washington D.C. based technology company that creates mobile fan guide applications. Thermopylae recently teamed up with Las Vegas Motor Speedway to create a smartphone app that provided racegoers with a plethora of information regarding seating/bathroom locations, concessions, merchandise, and ticketing. Fans can even use the app on their mobile device to buy pit passes, upgrade their seats, take advantage of food specials, and discover the easiest route to the track. Applying Google Earth Technology, the Thermopylae app can track consumers throughout their experience to help marketers create a full fan profile based on their activity and interests. The app is free of charge to consumers but properties can build in sponsorship inventory via banner ads and scrolling messaging to generate a return on their investment. Pricing for the Thermopylae app varies (high five figures to low six figures) based on how many features properties opt to purchase but the company is in discussions with several NFL and NBA organizations after experiencing a tremendous amount of success in the NASCAR space. For more information, reach out to Thermopylae’s Mike Fisher here: http://www.linkedin.com/in/jmichaelfisher For More Information, Click Here: http://www.t-sciences.com/ A CLOSE LOOK AT… BASEBALL MARKETING VII
  • 7. AUGUST 2010 ISSUE 25 INTERNATIONAL SPORTS BUSINESS WATCH CREATIVE Singapore Youth Olympic Games ACTIVATION IDEAS EVENT FACTS AND INSIGHTS Event Date: August 14-26, 2010 Olympic Partners: Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung, Visa Official Partners: Changi Exhibition Centre, Cityneon, Crocodile, DBS, Deloitte, Fairmont Singapore, Singapore Airlines, Singtel, Suntec Singapore International Convention and Exhibition Centre Tickets: Over 370,000 tickets are made available for sale for the inaugural 2010 Youth Olympic Games in Singapore. Tickets were priced at S$10 for preliminary round events while the quarterfinals/ semifinals will cost S$15 and the finals will run S$30. Interesting Facts: The Rakuten Eagles Feature a  2010 marks the inaugural event of the Youth Olympic Games, with 3,600+ athletes between the ages of Giant Autograph Baseball 14-18 representing their countries in 184 events across 26 sports. The Games are expected to attract Display for Fans To Have Their 1,200 media representatives, 20,000 local and international volunteers, and 370,000 spectators. Picture Taken With  Costs for the Youth Olympic Games have escalated to $387MM (from an estimated $122MM) A European Soccer Club Feature a Display Showing the Types of Footwear its Players Wear On Game Day VALUE OF THE MONTH The Hickory Crawdads offered a “Crawdads Haynesworth Conditioning Challenge” that enabled consumers to win two (2) free tickets to all of the team’s remaining games during the 2010 season if they could successfully complete the same challenge that Redskins’ lineman Albert Haynesworth could not pass:  12 consecutive 25-yard dashes in less than 70 seconds; rest period Looking for more? Check out of 3.5 minutes; 12 more consecutive 25-yard dashes in less than 73 the Links section of seconds Firestone featured a giant MLB PartnershipActivation.com Monster Truck on display (with However, all fans were winners! All participants that attempted the giant Firestone tires) at the 2010 challenge received a free ticket to a future Crawdads game. MLB All-Star Game For more details, click here: http://is.gd/e9fkU VIII
  • 8. AUGUST 2010 ISSUE 25 THOUGHT STARTERS Looking for unique ways to leverage Maker’s Mark as a partner? Here are some tactics to consider: ACTIVATION AND BRANDING IX
  • 9. AUGUST 2010 ISSUE 25 WHICH MESSAGING CAMPAIGNS ARE YOU FOLLOWING? IDEA BOX Drive Eyeballs with It’s a Total Team Effort Bring Commercial Campaigns 3D Signage Sports organizations can visually demonstrate to Life on Game Day Teams looking for new ways to all of the underpinnings of a championship Brands looking for new ways to drive fan capture the attention of fans while team by featuring a “Team Wall” that shows awareness and interest for their they roam the concourse and take pictures of players, coaches, team personnel, commercial campaigns should consider casual breaks from the action fans, ownership, cheerleaders, ushers, former featuring molded statutes in the should accompany corporate players, etc. all intertwined. To promote the concourse and open areas in the partner signage with special shelf initiative, teams can tie in a corporate partner stadium. These displays, as buildouts that feature that promotes family, togetherness, and unity demonstrated with Nike’s Write the commemorative balls and unique (insurance, auto, realty, banking, investments). Future Campaign, can serve as great items. game day fan photo opportunities. For More Information, Please Contact: Partnership Activation, Inc. provides sports business Brian Gainor professionals with creative ideation insights, unique activation tactics, and innovative ways to drive incremental revenue for Partnership Activation, Inc. their business. P: 704.526.5148 Founded in February 2008, PartnershipActivation.com has E: Bgainor@PartnershipActivation.com rapidly become one of the industry’s most valuable resources for sports business professionals to obtain unique partnership Twitter: @BrianGainor ideas and industry updates. Youtube: SportsViral, SportsViral2 LinkedIn: http://www.LinkedIn.com/in/partnershipactivation X