Q2 Click

Soap trailer
here to
go back
to slide
67

Please click here if video above doesn’t work

Planning mostly done on blogger.com and
following slides.

http://rebekahc091424.blogspot.com/

Planning
+Q1 Real media soap
conventions
• It is a serialised drama that usually runs week-in, week-out, all year
round.
• It features continuous narratives dealing with domestic themes and
personal or family relationships.
• The plots are open-ended and usually many storylines are featured
or even interlinked in an episode. Often they follow the same issue,
with, for example, two characters dealing with the break-up of a
relationship. The storylines in these cases run parallel.
• They are often set around a small, central area such as a square (as
in EastEnders) or a cul-de-sac (such as Brookside).
• As a rule, British soaps are realistic or, at least, aim for realism.

Planning
+Q1 Real media soap conventions

• Lighting is basic e.g. Natural light or minimal light is used to create a gritty effect. This helps
to create realism due to the realistic light levels.
Mise en • Costume and make up is also basic, casual clothing is used to represent the personalities
scene of the characters.

• Many popular and well known soaps such as Coronation Street and Eastenders have a
memorable theme tune that is played at the beginning and end of every episode.
• Sound is mostly diegetic due to dialogue.
Sound • Lyrics used often portray the story and create the mood the producers want the audience
to feel (major and minor keys).

• Scenes are generally short to maintain the viewers interest – (parallel narratives) so cuts
are usually used to achieve this. Straight cuts are often used.
Editing

• Camera work is realistic and avoids tricks of any kind: POV shots, slow zooms, close ups.
Camera
work

Planning • This image displays the brands & media that
+Q1 stereotypical “emos” are interested this helped
to choose the institution for the media
products.

• This image
shows the media
consumption of
the target
audience we
want to aim our
products at.
• TV is quite low
whereas Internet
is high.

Source: uktribes.com Click
here Source: uktribes.com
to go
back

Planning • Type of audience I am
+Q1 Brands/products/services I
selected.
interested in.
• Young people aged
between 14-22.

• I used brand maps on
uktribes.com to view
the percentages of
products/services that
different stereotypes
like/use. This helped
with branding +
choosing an
institution and what
characters I should
cast in the soap trailer.

Click
here
to go
Source: uktribes.com back

Planning
+Q1
CHARACTER PLANNING

KEY FACTORS:
•HAIR & MAKE-UP
•COSTUME
•RED LIPSTICK- CODE OF
SEXUALITY
•FACIAL EXPRESSIONS
•“EMO” STEREOTYPE

 Q1: In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
 Q2: How effective is the combination of
your main product and ancillary texts?
 Q3: What have you learnt from audience
feedback?
 Q4: How did you use media technologies in
the construction and research, planning
and evaluation technologies?

Q1

use
develop
challenge

Q1 Similar media products
90210
http://www.youtube.com/watch?v=85EEdnfG-z4

Skins
http://www.youtube.com/watch?v=OuzUrNdpk9w&feature=player_embedded

Hollyoaks
http://www.youtube.com/watch?v=oAp0Z3_fyfU&feature=player_embedded

Downton Abbey
http://www.youtube.com/watch?v=2M3moEeErr8&feature=player_embedded

90210
http://www.youtube.com/watch?v=85EEdnfG-z4

Q1
use
develop
challenge
90210 Trailer
• Camera focuses on female
character- soaps conventionally
aimed at women.
• Close up- can see emotions
expressed- anger seen on own
trailer (see screenshot below)
• Lighting bright on female
character.

• Both female characters
used in this scene.
• Can see faces of both
characters better.
• Two shot- shows conflict
between characters.
• Lighting is brighter- natural
light used.

Q1
use
develop
challenge
90210 Trailer
• Close up of male character
looking off screen.
• Blurred background emphasises
character in foreground.
• Shocked expression.
• Brightly lit.
• Colour red used- conveys anger.

• BCU of main female character.
• Camera face on- see
expression more clearly.
• Colour red used in background
and lipstick.
• Gritty, dark lighting.
• Looking off-screen also-
convention of soaps.

Q1
use
develop
challenge
90210 Trailer
• Long shot- sense of distance
and loneliness.
• Characters framed in the metal
construction- centres focus.
• Dark, natural light.
• Both characters looking down-
sense of despair.
• Costume- casual.

• Long shot also used- distanced
from others.
• Colour red being used again-
conveying emotions of
anger/fear.
• Artificial light.
• Lots of open space.
• Character isn't framed but is
the only character in the
scene- attention focused.

Skins
http://www.youtube.com/watch?v=OuzUrNdpk9w&feature=player_embedded

Q1
use
develop
challenge
Skins Trailer
• Blurred edges- gives sense of
chaos and confusion.
• Male characters used.
• Dark lighting- adds to
effectiveness as faces cannot
easily be seen.
• Conflict is happening in a pub-
stereotypical.
• Long shot used- see what's
happening in the scene.

• Female characters used- soap
convention.
• Dark lighting- violence doesn’t
often take place in broad
daylight.
• Conflict is in a college.
• Long shot used- see what's

Q1
use
develop
challenge
Skins Trailer
• Background blurred- focus on
characters.
• Indoor location- artificially lit.
• Faces cannot easily be seen-
identities almost anonymous.

• Faces cannot easily be seen-
identity almost anonymous.
• Outdoor location- natural bright
light on face makes it harder for
audience to recognize
character.

Q1
use
develop
challenge
Skins Trailer
 In this trailer no dialogue can be heard until the end of the
trailer, everything is silent and the music portrays the events
 This is the style we wanted to create in our trailer as the
soundtrack

Hollyoaks
http://www.youtube.com/watch?v=oAp0Z3_fyfU&feature=player_embedded

Q1
use
develop
challenge
Hollyoaks Trailer

• Title cards used throughout trailer.
• Highlights what is happening in
each scene.
• Zoom/Shake transition.

• Single words used in own trailer
conveying different emotions in
each scene.
• Letter by letter transition.
• Title cards used throughout
trailer.
• Highlights what is happening in
each scene.

Q2
Link to soap
trailer
Click Here

Q2
•Freestyle script
font used on soap
• Colours can be inverted (black trailer and front
background and white text) as cover- creates • Dark colours
seen on soap trailer. brand identity. usually used
convention of
soaps- see “soap
logos” below.

• Easily recognisable
• Can be changed to and memorable
any font size without due to its
pixilation unlike an simplicity.
image logo.

• Simple fonts used for
logos.
• Name of soaps reflected
by logo- e.g. EastEnders
is set in London and
location can be seen in
background.

Q2 Billboard Analysis

• Used the same
fonts, colour
and logo
according to
the E4 style
guide.

http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf

Q2 • Graffiti on the fence
New Billboard • Facial expressions and
stance of the
reflects youth culture
and portrays the Analysis characters conveys
conflict
relationship between
the two characters.

• The colour
red is a
convention
of Borderline
and conveys
love and
danger.

• Used the same
• The anchored text also conveys the main fonts, colour and
message of the soap, and sheds light on
what is happening in the image (possible logo according to
relationship between them now broken) the E4 style guide.

Q2

•The same
stars are used
on the FC
and Billboard
as they are
the main •Narrative is also clear, as there
characters is obvious conflict between the
characters.
on Borderline.

•All 3 products look like they are from the
same soap and institution and genre is
clear throughout due to facial
expressions, hair, make-up & costume.

Q2 Original Front Cover Analysis
• Primary colours-
• Cheap price-
convention of
similar with real
soap magazines
products.
effective as they
are bold and
stand out.
• Buttons attract
readers attention-
as well as block • Conventional two
capitals. shot and glow
around main
• Male characters- characters- same
balances out characters on FC
gender bias in as on billboard.
main product.

• Borderline logo
simple and
• Main characters
memorable-
females- soap
used on main
convention. • Conventions from main
product also.
product kept- red lipstick and
“emo” stereotype.
• Brand identity of Borderline.

Existing magazine analysis
Strap displaying
advertisement-
convention

Masthead, with
• Button- convention simple and same
font on every
magazine.

• Convention-
Features in uppercase- barcode,
draw readers eye website, date
and price.

•Eye contact
with the
Anchor relates to
star on the cover. In
reader- makes
a larger font. it more
personal.

Q2 New Front Cover flat plan

Q2 New Front Cover
Banner displaying
advertisement-
Analysis
convention
• Simple colour
scheme- colour red
• Button- is convention of
convention borderline and so is
£1.20

reflected through
Features highlighted in the front cover.
yellow- eye catching
• Convention-
barcode,
• Main character website, date
female- soap and price.
convention.
•Eye contact
with the
audience- draws
the reader in.
• Conventions from main
product kept- “emo”
• Drop shadow on
stereotype.
text- eye
• Brand identity of
catching.
Borderline.

Q2

TV LISTING- FRIDAY

• BBC one doesn’t show many
soaps/dramas as E4.

• EastEnders isn't very • EastEnders is shown at
modern and contains a later time- due to the
more older characters target audience being
than younger characters. women aged 30-40.

Q2

• More variety of
soaps compared to
BBC One.

• Soaps also aimed
at an older
audience- women
aged between 30-
50+.

• Coronation street shown again an hour
later- portrays that the soap is aimed at
older women due to the soap being on
at a later time.
TV LISTING- FRIDAY

Q2
TV LISTING- FRIDAY

• Soaps and TV dramas aimed at
a younger audience compared
to BBC one and itv 1 e.g.
Hollyoaks.
• Time of soap is weekdays
at around 7pm.
Our group chose to use E4 as the institution • This is when the audience
for the soap as programmes are aimed at is likely to be at home and
a younger audience and often include watching.
teenage characters and have relatable
storylines e.g. Hollyoaks & Skins.

Q3

From a sample of 100 people (35 male, 65 female), we found the following results
regarding soap and television viewing habits;

Q3 Click
here
to go
back
Soap and TV Viewing -
Do you watch soaps? MALE

18%
Coronation street
Yes Female 12%
48% Eastenders
14% No Female 33%
Emmerdale
Yes Male
24% Doctor Who
20% No Male
Glee
2% None
22% 2% Other
Soap and TV Viewing - FEMALE 5%

Coronation Street
Eastenders
Start watching soaps - MALE
14% 18%
Emmerdale
Holby City 11% 17% Before 12
18%
15% Neighbours
20% 13-20
Waterloo Road
21-42
6% Doctor Who
4% 52% 42+
12% 7% Glee
2%
4% None

Q3

What newspapers do you
Employment status? MALE
read? - FEMALE
13% 12%
Sun
Express
12% Student 16-23
Daily Mail 50% 50%
38% In full time work
25% Local paper
Guardian

Employment status? FEMALE Do you think soaps can
be improved?
20%

Student 16-23 28% Yes MALE
43%
Part time work
No FEMALE

80% Yes FEMALE
29%

Q3

How do you watch soaps?
Start watching soaps - - FEMALE
FEMALE
7%
4%
Beofre 12
10%
24% 13-20
21-42 Live TV
55% 42+
Never
100%

How do you follow your
soaps? What newspapers do you
read? - MALE
Continuously - Male
29%

Continuously - Daily Mail
71% 50% 50%
Female Local paper

Q3

 From the survey I conducted I learnt that the
majority of people that watch soaps are
women nearly half. (48%) This is the main
reason we had more female characters than
male characters to make the soap more
relatable.
 52% of men and 55% of women who watch
soaps started watching them between the
ages of 13-20. Therefore we decided to aim
our soap at women/teenagers this age.

Q3

 All males asked answered “yes” to the
question: Do you think soaps can be
improved? Whereas only 43% of
women said yes. Because of this we
challenged and developed some
soap conventions.

Q3

• “The opening needs intercuts between Sasha &
Emily to create the relationship between them.”
-If I were to do this again I would include more cuts of Sasha
crying and Emily in her bedroom looking at Sasha on the internet
to establish and reinforce their relationship.

Q3
Heavy eyeliner

Fringes covering faces

Casual clothing

Stereotypical “emos” and teenagers can relate to
Borderline- have similar features e.g. eyeliner.

I interviewed a Question 1
teenage girl aged 15
and asked her her
views on my final Answer> Q1
products.

Question 2

Answer> Q2

Click the
speakers to Question 3
here the
Click here
questions and to go back
Answer> Q3 to slide 66
answers.

Q4

•The video camera we used is
of high quality so we could
achieve crisp and sharp
moving images.

These are the products we used
to film our trailer and create our
ancillaries. We used a low
aperture to create depth of
field and a variety of shutter
speeds to create the
“flashback effect.”

Q4
 We used three different video cameras in the making of our
soap trailer and one still camera.
 We used three different video cameras to gain shot reverse
shots and over the shoulder shots, this added dimension to
my soap trailer.
 We also used a still camera to take continuity shots, billboard
shots, front cover shots, location shots & character shots.
Continuity shots were very important so we could keep
hair, make-up and costume as similar as possible in each
scene.
Possible FC shots

Q4
 I also wanted photos of the last scene in the trailer to use as “flashback images.” I
thought this was effective as my trailer is based around the character Sasha
having a flashback of recent events that have happened in her life. It creates the
effect that the character is blinking fast trying to remove the images.

1 2 3

4 5 6

7 8

Q4

I used Adobe Premiere Elements 8(APE 8) for the making of my final
soap trailer and my ancillary soap task and comic strip soap. The
ancillary task and comic strip soap were extremely useful tasks as I was
new to APE 8 and so needed to learn the basics of the software e.g.
adding video clips, cropping, adding title cards and sound.

•To add clips to APE 8 I
clicked edit, get
media and selected
the clips by using ctrl +
alt on the keyboard to
select multiple clips.

•The clips then opened
in the window where
they could be dragged
into the timeline and
cropped.

ADDING CLIPS

Q4
ADDING FADE EFFECTS

•I selected this clip to create
a fade in effect from black I
did this by right clicking on
the clip selecting fade >
fade in video.

ADDING TITLE CARDS

• To add title cards in-between the clips I
selected edit> title> and chose the
music_video_text title card. I then edited the
colour and font to suit my brand identity.
•I changed the colour to red and the font to Tw
Cen MT.

Q4

•I uploaded my trailer to
YouTube through Adobe
Premiere Elements 8 by
clicking share> upload to
YouTube.
•I then entered my log in
details and the video was
converted and uploaded
to YouTube.

•Video uploaded to YouTube.

Q4

 Our group used Adobe Photoshop for the creation of our front cover. We created a
yellow glow around the main characters to make it eye-catching and make them stand
out from the other characters. We also removed the background from the images so
we could add the yellow glow. This gave a more professional feel to the front cover.

•I used the magic eraser tool to
remove the background.

REMOVING BACKGROUND FROM FC IMAGE

Q4

•I then changed
the colour to
yellow and
coloured around
the main
characters and
saved the image.

•I selected paintbrush and
changed the hardness to
10% and the diameter to
166px.

ADDING THE YELLOW GLOW

Q4

We used Publisher to piece together our front cover and billboard
tasks as we were all familiar with the software and its tools. I
created the E4 stylised logo for the billboard based on the E4 style
guide.

• I used a blank logo • I downloaded the font
similar to this one and from dafont.com
downloaded the font
ITC American Typewriter
to create a logo as
similar to the E4 style
guide as possible.

• Finished product.

Q4

•Firstly I logged into
1.
slideshare.net and entered
my username and password.

2.

•I then uploaded my
evaluation PowerPoint.

Q4

•Screenshot of the video
uploading.
•I also entered key details.

•This is what it looks like once
uploaded. The slides can be viewed
by clicking the arrows at the bottom.

Q4

•Here is the PowerPoint on my blog

Q4

 I used YouTube to study a variety of soaps & TV dramas to pick
up on soap conventions, camera shots, sound, mise en scene
etc.
 From the new drama, Downton Abbey I could see that through
costume and setting, genre is portrayed to the audience using
these simple but significant codes. Also lighting can vary from
natural lighting, artificial and candle lit scenes.
• Candle lit dinner-
• Costume looks gives an opulent
expensive and feeling to the
hair and dinner and
make-up is conveys the
immaculate. characters as
click to view trailer
wealthy.

• Candle light can also be used in “dark” scenes for
example to light a persons face or create eerie
shadows- this is more suited to soap operas.

Q4

I also looked at the Hollyoaks trailer from 2009 as I wanted to aim my soap
trailer at young women and men aged between 15-22 years. Hollyoaks
has a similar demographic and so I found it useful to analyse this trailer.
• Two shot is very common in soaps. • Soaps often are set in a small neighbourhood.
• Makes audience feel like they are • This is shown by the small streets and houses.
in the room watching the • Stereotypical young teenagers look worried-
conversation. may have done something wrong.
• Costume, hair and make-up
reflects characters personality.

Please click to view trailer

Q4

I used YouTube to look for different songs that be suitable for my soap trailer. This was
useful as I could look for acoustic versions of songs and also view users comments
about different songs and evaluate this.

Songs I considered:-
• All around me- Flyleaf
• Over my head- The Fray
• You found me- The Fray
Some of the lyrics- Over my head
• These song choices all have a I never knew
similar rhythm and soft piano music I never knew
that everything was falling through
as I didn’t want the music to be That everyone I knew was waiting on a
threatening, as soaps need to be queue
relatable. To turn and run
• I also want the lyrics to convey when all I needed was the truth.
what is happening in the scene.
• I think the acoustic version of Over
my head- The fray would be most
suitable out of the three.
CLICK TO VIEW VIDEO

Q4

 Please click to view trailer and evaluation

Q4

 click to view- evaluation of similar products
in planning

Q4

Click here

Click here Click here

Q4

Click to view UK Tribes - Emo video

Click to view- Emo Stereotype

I think these videos were very useful as I learnt more about my
target audience, what they like and what they don’t like. This
helped with branding and choosing an institution for Borderline.

Q4
I recorded the interview using webcam software: YouCam
Click here on my laptop and imported the clips into PowerPoint.
to view
slide with
voice clips

•First I clicked
insert> sound>
sound from file. I then selected the sound file from my documents and
clicked insert.

This is the finished product.

Q4
I converted the .prel file into an .avi file using covertfiles.com.

I then imported
the video into
•When the file was
PPT by clicking
uploaded, I right
insert>movie>m
clicked the file
ovie from file.
and clicked save
target as and
saved the file.

Click here
to view
Click this button to view the finish product. slide with
video clips

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