1. Community and Relationship Mapping
to focus Community Engagement

2. Welcome and Introductions
NCO Staff: Erika Monroe-Kane
Community Engagement Manager
erika.monroe-kane@ncoengage.org
Barrett Dowell
Technology & Data Manager
barrett.dowell@ncoengage.org
Participants: Please introduce yourselves: name, station,
responsibilities related to community engagement

3. Thinking About Your Community
Consider factors such as:
• People & Population Groups– socioeconomics
and demographics, health status and risk profiles, cultural
and ethnic characteristics
• Location – geographic and neighborhood boundaries
• Connections – affiliations, partnerships, shared
interests, values, motivating forces
• Stakeholders & Leaders – formal and informal
leaders, community authorities, influentials and those most
likely to be touched

4. Building Your Database
• Identify your assets: Who do you know?
– strong advocates or champions, existing connections,
partners, alliances or relationships
• Identify opportunities: Who should you know?
– potential partners, connected organizations, existing
networks, movers & shakers, organizations of strength or
authenticity
• Identify Networks: Where are the resources?
– How can you get more bang for your buck, better build your
lists?

5. Mapping Resources (Delicious)
For a listing of resources and tools used for this
presentation visit:
http://delicious.com/ncoengage/map

6. Before and After
• Excel spreadsheet – organizations and
street addresses
• Loaded Google Earth Map – showing
organizations, connections and
opportunities

7. Step by Step
• Google Earth
• Applying it to Communities
• Making Your Own Map

8. Questions?
Contact Info: erika.monroe-kane@ncoengage.org
barrett.dowell@ncoengage.org
www.ncoengage.org