Class One of the Course If Products Could Speak at NYU ITP

2. RECALLED 1_15_2009

3. RECALLED 1_24_2009

4. RECALLED 9_15_2009

5. WHAT’S NEXT?

6. WHAT WILL HAPPEN TO THESE LEMURS?

7. OR THIS REEF?

8. WHAT WOULD SHE SAY ABOUT ALL OF THIS?

9. Without answers to these questions that people are seeking, there are limits to the role consumption can play in our shift to a more sustainable economic model . As product developers, designers, tinkerers, and technologists, we have the means to uncover these answers, and communicate the backstories of the things that we make.

11. CLASS CALENDAR January 26: Intro February 2: Stakeholder- Consumers February 9: Stakeholder- Citizen Activists February 23: Stakeholder- Government March 2: Stakeholder- Business Leaders March 9: Ideation March 23: Impacts- Energy Emissions March 30: Impacts- Human Health April 6: Impacts- Resources, Biodiversity April 13: Impacts- Social and Economic April 20: Final Presentations April 27: Final Presentations

12. CLASS TEXTS McDonough, Michael, Cradle to Cradle, Remaking the Way We Make Things . North Point Press, 2002. Sterling, Bruce, Shaping Things , MIT Press, 2005. Shapiro, Mark, Exposed: The Toxic Chemistry of Everyday Products , Chelsea Green Publishing, 2007. White, St. Pierre and Belletire, The Okala Guide. Coursework on Life Cycle Analysis , IDSA, 2007. Available through the IDSA: http://www.idsa.org/whatsnew/sections/ecosection/okala.html

13. COMMUNITY.DESIGNERSACCORD.ORG

14. AS CREATORS, KNOW WHAT’S IN THE STUFF YOU MAKE AS INTERACTION DESIGNERS, CREATE TOOLS + SYSTEMS SO THAT WE CAN ACCESS PRODUCT TRUTH PROVOCATION

16. STAKEHOLDER VS. SHAREHOLDER MANAGEMENT Stakeholder: Emphasize responsibility over profitability Organizations are coalitions to serve all parties involved Belief that strongly motivated employees and high levels of trust with all parties leads to improved societal health Shareholder: Emphasize profitability over responsibility Organizations are the instruments of its owners Belief that enlightened self interest and market based relationships in pursuit of maximal value will result in maximized societal wealth

17. Capitalism and Freedom “ There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud." MILTON FRIEDMAN HAS FRAMED OUR THINKING FOR THE PAST 30+ YEARS

18. STAKEHOLDER MANAGEMENT

19. DESIGN MINING REFINE MANUFACTURE RETAIL USE LANDFILL REUSE RECYCLE LIFE CYCLE OF A PRODUCT

20. SCOPE OF LIFE CYCLE ANALYSIS

21. LIFE CYCLE ANALYSIS IS A FRAMEWORK FOR MEASURING IMPACTS Graph adapted with permission from Robert Kozak and Christopher Gaston, "Life-Cycle Analysis," presented at the Workshop on Climate and Forestry, Orcas Island, WA, November 13-16, 2001.

22. PRIUS OR HUMMER SOURCE: ROCKY MOUNTAIN INSTITUTE

23. BIODIESEL ETHANOL METHANE OR FOSSIL FUEL SOURCE:THE OIL DRUM

24. SOURCE: MARKS AND SPENCER LC COTTON BRIEFS

25. LCA GETS US TO FOCUS ON WHERE WE CAN MAKE BIGGEST IMPACT, AND NOT GET DISTRACTED WITH GREEN SELF-DELUSION “ LCA SHOULD BE THE TAX FOR DESIGNING” -ALLAN CHOCHINOV BUT, LCA ONLY ASSESSES POTENTIAL IMPACTS AND NOT REAL IMPACTS AND THE BIGGEST CHALLENGE: LCA DATA IS HARD TO GET

28. FROM: CONSUMPTION SEPARATE FROM PRODUCTION NO KNOWLEDGE OF PRODUCT BACKSTORY DESIGN PROVIDES FUNCTION, FORM, AT BEST A GREAT EXPERIENCE ULTIMATE DESIGN OBJECT: IPHONE TO: RECONNECT CONSUMERS TO ENVIRONMENTAL IMPACTS DEEP KNOWLEDGE OF PRODUCT BACKSTORY DESIGN TO CREATE TOOLS FOR CULTURAL CHANGE ULTIMATE DESIGN OBJECT: SPIME SHIFTING ROLE FOR CREATORS

29. THE CREATOR’S SPHERE OF INFLUENCE DESIGN FREEDOM AND POSSIBILITY TO INFLUENCE CUMULATIVE LOCK IN OF ENVIRONMENTAL IMPACT INTO DESIGN COSTS OF CHANGING DESIGN TIME HIGH

30. THE OBJECT WHICH LABOR PRODUCES, ITS PRODUCT, CONFRONTS IT AS SOMETHING ALIEN, AS A POWER WHICH EXISTS INDEPENDENTLY OF THE PRODUCER. -K. MARX, 1844

43. GREENMETER

46. PEIR AT UCLA AND NOKIA PERSONAL ENVIRONMENTAL IMPACT REPORT

47. ECO RIO ANDROID PHONE

48. “ REVOLUTIONIZE HUMAN INTERACTION WITH THE EARTH AS PROFOUNDLY AS THE INTERNET HAS REVOLUTIONIZED PERSONAL AND BUSINESS INTERACTIONS.” STAN WILLIAMS