Public Relations: It’s No Longer About Just The Media, It’s About People.
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Public relations is no longer just about media relations but about connecting with people directly. It involves seven key areas including media relations, advertising, publicity, public affairs, issues/crisis management, lobbying, and investor relations. Successful public relations now requires integrating social media strategies to identify target audiences, create communication messages and incentives, measure return on investment, and plan future engagement. Developing a measurable public relations plan involves setting goals, objectives with specific targets and timeframes, and tactics to implement strategies.
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Public Relations: It’s No Longer About Just The Media, It’s About People.
- 1. Public Relations: It’s No Longer About Just The Media, It’s About People. Beth Harte Sr. Subject Matter Expert, Digital Marketing Serengeti Communications @bethharte
- 2. What is Public Relations Is Not. Image source: http://gowans.files.wordpress.com
- 4. The Seven Areas of PR
- 5. Media Relations Image source: http://i.pbase.com
- 6. Advertising
- 7. Publicity
- 8. Public Affairs (Gov’t) Image source: http://commons.wikimedia.org
- 9. Public Affairs (Community) Image source: http://www.bankstownsports.com
- 10. Issues Management/ Crisis Communications Image source: http://www.smarts.co.uk/Ireland
- 11. Lobbying Image source: http://commons.wikimedia.org
- 14. PR Touch Points Icon Source: http://www.dapino-webdesign.nl/
- 16. Your “Publics” Have Something To Say
- 17. They Want To Be Heard
- 18. Why Integrate PR & Social Media? Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/
- 19. Why Integrate PR & Social Media? :30
- 20. Why Integrate PR & Social Media? ? Icon Source: www.dapino-webdesign.nl/
- 21. Why Integrate PR & Social Media? ! Icon Sources: www.dapino-webdesign.nl/ and www.professional-icons.com
- 22. The Problem With Integration Image Source: www.theharteofmarketing.com
- 23. 5 Key Steps to Integrating PR & Social Media Source: IMC: The Next Generation, Schultz & Schultz
- 24. Identify Publics Image Source: http://images.tmcnet.com
- 25. Estimating the Value Image Source: www.ecu.edu/cs-admin
- 26. Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/
- 27. Estimating Return on Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com
- 28. Evaluation & Future Planning Image Source: www.xhtml-css-code.com
- 29. Developing A Measurable Plan
- 31. Writing Goals Image source: getentrepreneurial.com
- 34. Strategies
- 35. Tactics Image source: http://francisanderson.files.wordpress.com
- 37. Do It All Over Again... Image Source: Flickr, ralphventon