An update of my presentation from 2010 at Social Media World Forum, with the tools I'm now using on a regular basis.

1. Free tools for social media
Research and
measurement
Beth Granter
May 2013
@bethgranter
brilliantnoise.com

2. Hello! I’m Beth
Granter.
I’m a digital
consultant at
Brilliant Noise

3. Brands
I have
worked
with

4. - Useful for pitch research, and to validate plans
- Good when budgets are low
- Good in addition to paid tools
Why free tools?

5. - Tools I use for research
- Tools I use for measurement
- What and how, not so much why
I’m going to talk about my toolbox

6. Tools for research
- To discover:
- who is talking about a topic -
influencer mapping
- what is being said
- what vocabulary is being used
- when and where relevant
conversations happen

7. Tools for measurement
- To baseline, assess current amount of
buzz
- To track changes
- Specific to platform vs all public
online content

8. - Pages from the UK
- Blogs > Homepages
Google’s search filters

9. - Pages from the UK
- Discussions > Recency
Google’s search filters

10. - Check timing & popularity of
terms
- Competitor analysis
- Regional interest
- Folksonomy (what words
people really use)
Google trends

11. - Within Google Display
network...
- What sites does your target
audience visit?
- How likely is your audience to
visit a particular site vs
average for that region? e.g.
YouTube
- What % of your audience is
reached by each site?
Google ad planner

12. - Find top tweets and links
- Include advanced boolean
queries (search terms)
Topsy

13. - Find ‘experts’ based on how
much they tweet about a topic
Topsy

14. - Measure volume of followers
over time
- Up to three months history
free
- Paid options to export data &
track ongoing
Topsy

15. - Measure estimated reach of
past 50 tweets matching
search term
- Additional volume available on
paid accounts
- Top contributors
- Timeline of tweet volume
- Most retweeted tweets
- Download XLS or PDF
Tweetreach

16. Twittercounter
- Measure volume of
followers over time
- Up to three months history
free
- Paid options to export data
& track ongoing

17. Cadmus
- What is trending within your
network - amongst people
you follow
- What is trending within a
target influencer Twitter list

18. Tweriod
- When do your followers
tweet?
- When do you get the most
@replies?

19. Followerwonk
About your followers or those you
follow:
- Location
- Follower count
- Account ages
- Recencies of tweets
- Total tweets
- Languages
- % retweets within tweets
- @mentions outbound

20. Followerwonk
About your followers or those
you follow:
- Authority
- Gender
- Most active hours
- bio wordcloud

21. Twiangulate
- Twitter user search by
complex boolean query
(keywords) including
regional limit
- Search within a particular
users’ followers, list, mutual
followers
- Sort results by followers
- Export list of Twitter
usernames
- Visualise results as network
map

22. Tweetstats
- When did you tweet? By
month, day and time.
- Who do you @mention the
most?
- Who do you retweet the
most?
- Word cloud of your tweets

23. Facebook insights
- measure:
- contact aquisition (total
fans)
- reach
- engagement
(interactions)
- audience insight
(demographics)
- traffic sources
- export data to CSV

24. Web rank Chrome
toolbar
- Google Page Rank
- Alexa stats
- Inbound links

25. Word count chrome
plugin
- Count characters of
selected text
- Great when drafting
tweets within web email

26. Google Analytics
- Traffic sources > Social

27. Keeping track of blogger outreach
- Google docs
- Name, subject, site URL
- Twitter URL, Facebook URL
- Google Page Rank
- Inbound Links
- Alexa % UK traffic
- UK daily unique visitors
- Twitter followers
- Facebook fans
- Notes
- Date contacted
- Date responded
- Response URL
- Address
- Email

28. Keeping track of
metrics
- audience size
- reach
- engagement
- advocacy
- What are YOUR
objectives?
- Use the customer decision
journey to define these

29. Thanks!
Links to these tools and more at
http://delicious.com/bethgranter/tools
@bethgranter
brilliantnoise.com
© 2013 Brilliant Noise
All rights reserved