Jon Holloway - Socialvation the wrap up
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Jon Holloway - Socialvation the wrap up
- 1. Wrap it all up Jon Holloway • Hurricane
- 3. 1. Who & where is our community?
- 4. 2. What is this community saying & doing?
- 5. 3. What are we going to contribute?
- 6. 4. How can we give our culture a voice?
- 7. 5. How do we involve our community in our business?
- 8. 6. What tools can we create to enable our ideas to spread?
- 9. Ask anything you like
- 10. That’s all folks
Notas do Editor
- The socialvation framework has been designed to answer an immutable set of questions about the social world that we all need to ask and answer right now..
- A community could be 2 it could be 1 million, each of them will be individuals!Do you really understand your customers?Who are they, what do they like?Where are they digitally? Where are they communicating?
- What are they talking about, products, brands, issue, life?What content are they using, consuming?More importantly, what are they sharing and how?
- The main word here is contribute, if broadcast is no longer allowed, take yourself back to the areas ofEducation, entertainment and conversation, what as a business can we take and utilise in the community?
- Culture a voice, now this is interesting, and confuses some people.. But this is one of the biggest things.How can I take the spirit of the business and create a communication channel to the outside world?How can I take the talent, innovation and experience and allow it to communicate with our customer base..How can we handle customer service through digital direct communication
- Crowdsourcing, customer collaboration