Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.

1. National Aeronautics and Space Administration
Rise Above the White Noise
Beth Beck,
Space Operations Outreach Program Manager
NASA Headquarters
www.nasa.gov
International Astronautical Congress: Prague 2010
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9

2. National Aeronautics and Space Administration
What is White Noise?
• 1.a. a hetergeneous mixture of sound waves extending over a wide
frequency range;
• 1.b. a constant background noise, one that drowns out other sounds;
• 2. meaningless or distracting commotion hubbub, or chatter.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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3. National Aeronautics and Space Administration
How do we rise above the white noise?
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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4. National Aeronautics and Space Administration
1. Create an Experience
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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5. National Aeronautics and Space Administration
2. Make it Personal
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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6. National Aeronautics and Space Administration
3. Use Every Tool Available
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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7. National Aeronautics and Space Administration
Tools: Astronaut Flight Lounge
Early technology, long before social media offered personal access to astronauts.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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8. National Aeronautics and Space Administration
Tools: 3-D Resources
One-stop shop for gamers. Credit given to model makers.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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9. National Aeronautics and Space Administration
Tools: Space Station Photosynth
As close as many of us will ever get to real hardware in space. Images taken by astronauts.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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10. National Aeronautics and Space Administration
Tools: Spacewalk 3D
Part of the growing 3D tool kit.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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11. National Aeronautics and Space Administration
Tools: Galactic Explorer Module
Visitors select one of six destinations and send a video email from space.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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12. National Aeronautics and Space Administration
Tools: Mission Tweetups
Space tweeps experience space first hand through launches, mission debriefs, and more.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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13. Tools: NASA Buzzroom
National Aeronautics and Space Administration
Social media aggregation: The “single source for conversations about NASA.”
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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14. National Aeronautics and Space Administration
Tools: SpaceSmart
Kiosk-based experience to measure shifts in public opinion. Goal: move the needle.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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15. National Aeronautics and Space Administration
Tools: LAUNCH
Accelerating Innovation for a Sustainable Future.
Making the connection between Earth and Space through problem-solving conversations.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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16. National Aeronautics and Space Administration
Stop the Noise!
• Get out and talk to your audience.
• Find out what interests them.
• Learn to speak in a way that they can hear.
• Be nimble.
• Be creative.
• Give yourselves room to fail.
• Have fun along the way!
Note: What was once cutting edge QUICKLY 16
becomes tired and stale as technology advances.
Update often.
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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17. National Aeronautics and Space Administration
Universe at my Fingertips
http://www.twitter.com/bethbeck
http://www.bethbeck.wordpress.com
http://www.linkedin.com/in/bethbeck
http://www.facebook.com/beth.beck
Art by NASA’s Jim Hull
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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