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Audience profile 
Demographics: 
Gender: Female 
Age: 22 
Social Grading: D-E 
Religion: None 
Education: University – Law and Politics student 
Occupation: Part-time weekend job – H&M 
Marital Status: Not married 
Income: £6.50 p/h 
Nationality: British 
Psychographics: 
Psychographics: 
A full-time university student with a strong passion for politics. With 
little free time, she spends her weekends working to earn extra money 
and uses most of her evening for extra studies. A quiet and withdrawn 
individual who enjoys spending most of her time alone and chooses 
her entertainment through films and TV. When she has free time, she 
enjoys taking trips to the cinema with her friends to view the latest 
movies out (particularly horror and adventure films)-she is an explorer 
and seeks new experiences whilst valuing adventure. 
A full-time university student with a strong passion for politics. With 
little free time, she spends her weekends working to earn extra 
money and uses most of her evening for extra studies. A quiet and 
withdrawn individual who enjoys spending most of her time alone and 
chooses her entertainment through films and TV. When she has free 
time, she enjoys taking trips to the cinema with her friends to view 
the latest movies out (particularly horror and adventure films)-she is 
an explorer and seeks new experiences whilst valuing adventure. 
When she has spare money, she likes to go shopping in places such 
as Zara and All Saints. 
Likes: 
Music, Films, Law and Politics studies, Horror, adventure and the 
unknown 
Dislikes: 
Rude people, ignorance, crowded spaces, romance and musicals

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Audience profile

  • 1. Audience profile Demographics: Gender: Female Age: 22 Social Grading: D-E Religion: None Education: University – Law and Politics student Occupation: Part-time weekend job – H&M Marital Status: Not married Income: £6.50 p/h Nationality: British Psychographics: Psychographics: A full-time university student with a strong passion for politics. With little free time, she spends her weekends working to earn extra money and uses most of her evening for extra studies. A quiet and withdrawn individual who enjoys spending most of her time alone and chooses her entertainment through films and TV. When she has free time, she enjoys taking trips to the cinema with her friends to view the latest movies out (particularly horror and adventure films)-she is an explorer and seeks new experiences whilst valuing adventure. A full-time university student with a strong passion for politics. With little free time, she spends her weekends working to earn extra money and uses most of her evening for extra studies. A quiet and withdrawn individual who enjoys spending most of her time alone and chooses her entertainment through films and TV. When she has free time, she enjoys taking trips to the cinema with her friends to view the latest movies out (particularly horror and adventure films)-she is an explorer and seeks new experiences whilst valuing adventure. When she has spare money, she likes to go shopping in places such as Zara and All Saints. Likes: Music, Films, Law and Politics studies, Horror, adventure and the unknown Dislikes: Rude people, ignorance, crowded spaces, romance and musicals