1. INTERNET MARKETING
Online Marketing = SEO+SEM+PPC

2. RoadMap
1. Introduction - What is Internet Marketing?
2. SEO
3. SEM
4. PPC
5. Consist of 4 P's
6. Online Reputation Managment
7. Contact Us

3. Internet Marketing

4. Introduction
Internet Marketing
Internet marketing is the best source to offer link building in SEO services.
It is also called Inbound Marketing. It refers to the efforts of advertising
and marketing e-commerce, e-mails, etc.
In this Internet marketing we are all involve with innovative thinking,
extraordinary thoughts that specialize in all areas of e-field, which makes
some effective strategies of Internet marketing for our clients.
As we all know that internet marketing plays a tremedeous and effective
role for branding a company. Social platform allows the company to
quickly spread the name.
SEO (Search Engine Optimization)
Search Engine Optimization is the process of
improving rank of a webpage in SERP (Serach Engine
Result Page) .
SEO improving position of a webpage in organic results
on SERP.
SEO Process to Ranking – Research and picking good keywords that
generate quality traffic, analyze competitors, turn right area, good link
architecture, the good quality of content to catch.
A SERP contain two types of results – Organic (Natural) and Paid.
• Organic SEO will improve the site's in SERP Ratings.
• SEO mainy consist of Off page and On Page.

5. Off-Page consist some techinques i.e. of
• Bookmarking,
• Article Submission,
• Blog Commenting,
• Forums Commenting,
• Wed Directory Submission,
• Profile Linking,
• citation technique,
• Guest Posting.
In Internet Marketing Search Engine Optimization (SEO)
SEO is the technique to get high rankings for their clients website in
search engines. SEO is said to be more cost-effective marketing tool for
businesses. SEO agency providing SEO services to increase website traffic
and also to get the best results, as promised clients.
Social Media Marketing
SMM mainly for gaining website traffic through social media sites. Social
Media plays important role or providing platform to easily accessible to
anyone. Improve customer services, increased communication network
encourages readers to share it with their networks. SMM pushing negative
result out of the top 20 results.

6. SEM – Search Engine Marketing
SEM is a form of Internet Marketing, by increasing their visibilty in SERP
as well as more creative advertising results high level promotion of
websites through on-page and off-page optimization. Content of a website
achieve high ranking in search engine results pages or contrast with Pay
per Click.
Advatages of SEM
• SEM as fast as compared to SEO,
• Easy to measure and High Ceiling and volume too,
• More Exposure, branding and Awarness,
• ROI requires conversion.
PPC – Pay Per Click
PPC (Cost Per Click). It is paid form of advertising in which it drives
direct traffic to websites. In search engine, PPC is a paid form of
advertising unlike the organic methods. In simple words, Pay per Click is
an advertising tool. A particular website advertises in another website and
the users who visit the website click the ad out of curiosity. Here, if the
visitor is convinced about a product or service. PPC is credited for
increasing the online presence and visibility of thousands of websites.
PPC is a quick set up of ROI, Hight measurable and quatifiable less
development ans needed resources, Lower Ceiling and volume Potential.

7. Types of PPC
• Flat-Rate PPC
• Bid-Based PPC
Flat-Rate PPC
The advertiser and publisher agree upon a fixed amount that will be paid
for each click. A content that generally attracts more valuable visitors
having a higher CPC than content that attracts less valuable visitors.
Bid-Based PPC
The auction plays an automated manner each time, a visitor triggers the ad
spot. The advertiser signs a contract that allows them to compete against
other advertisers in a private auction hosted by a publisher or, more
commonly, an advertising network.

8. Consist of 4 P's
1. Price 2.Product
- Profit - Good
- Discount - Product Variety
- Unique - Services
-Payment... - Features.....
3. Place 4. Promotion
- Channel - Advertise
- Transport - Media
- Exposure... - Sales Force.....

9. Online Reputation Management
Reputation management is the bridge in between how a company
perceives itself and how others view it. Reputation management is the
reputation of an brand or an individual, addressing contents which are
damaging to it. Most of reputation management is focused on pushing
down negative search results. Simply it's a practice of understanding an
influence of an business or individual reputation. It is initally intended to
broaden public relations outside of media relations with the rise of internet
and social media.
Publishing positive websites, original, and social media profile. Reduce
risk of featuring among negative user sentiments and create positive user
preception.

10. Contact Us
Planet Web Solutions Pvt. Ltd.
D-847, Shreefal Apartment,
Lt. Amit Bhardwaj Marg,
Malviya Nagar,
Jaipur - 302017,
India.
: +91-141-4012910
: hr@planetwebsolution
: support@planetwebsolution.com