Key Website Features for Adult Student Recruitment

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People find your website through online search or in response to your advertising, but how well do you convert them after they arrive? Check this presentation for key examples from 18 colleges and universities.

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Key Website Features for Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Adult Student Recruitment and Retention Conference Madison, WI October 26-27, 2009

6 tips to help your online marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frustration kills marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Public university distance learning students…

The very first impression… The 5 Second Rule

Critical… the first 5-second impact http://www.devry.edu/

10 high visibility program choices… http://admission.emerson.edu/graduate/

Another program focused entry point… http://www.cel.cmich.edu/programs/

And another… http://www.arbor.edu/edu_channelmain.aspx?id=38746

Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml

Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online

Life experience leads to education… http://realpeople.waldenu.edu/video-tim.cfm

Coping with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

Especially for adults http://blogs.targetx.com/umbssw/

Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php

Easy to chat, inquire, apply… http://www.mbaregis.com/

Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm

Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

Especially for the military… http://www.discoverstedwards.com/x440.xml

A flagship public university… http://www.osu.edu/features/2008/socialmedia/

The largest university… http://www.phoenix.edu/students/online_communities.html

A point for the (near) future… Get ready for the mobile web…

From smartphones to your website… http://www.apu.edu/m/

Communication for conversion… http://www.stmarytx.edu/admission/

Summing up points to boost online marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

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Key Website Features for Adult Student Recruitment

1. Key Website Features for Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Adult Student Recruitment and Retention Conference Madison, WI October 26-27, 2009

4. Public university distance learning students…

5. The very first impression… The 5 Second Rule

6. Critical… the first 5-second impact http://www.devry.edu/

7. Easy to find academic programs…

8. 10 high visibility program choices… http://admission.emerson.edu/graduate/

9. Another program focused entry point… http://www.cel.cmich.edu/programs/

10. And another… http://www.arbor.edu/edu_channelmain.aspx?id=38746

11. Clear academic program presentation…

12. Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml

13. Easy to find online classes…

14. Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online

15. Video makes marketing personal…

16. Life experience leads to education… http://realpeople.waldenu.edu/video-tim.cfm

17. Coping with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

18. Blogs aren’t just for teens…

19. Especially for adults http://blogs.targetx.com/umbssw/

20. Easy task completion…

21. Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php

22. Easy to chat, inquire, apply… http://www.mbaregis.com/

23. Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm

24. Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

25. Special attention for special groups…

26. Especially for the military… http://www.discoverstedwards.com/x440.xml

27. Social networks for ongoing engagement…

28. A flagship public university… http://www.osu.edu/features/2008/socialmedia/

29. The largest university… http://www.phoenix.edu/students/online_communities.html

30. A point for the (near) future… Get ready for the mobile web…

31. From smartphones to your website… http://www.apu.edu/m/

32. Communication for conversion… http://www.stmarytx.edu/admission/

33. The proverbial summary…

34.

35. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

Key Website Features for Adult Student Recruitment

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