Engaging Alumni and Friends in the Electronic Era

•Transferir como PPT, PDF•

1 gostou•899 visualizações

Second of two presentations for Xavier University. Emphasis on connecting and cultivating alumni relationships, with many screen shots from higher education. Social media, mobile, online publications and more.

Negócios Tecnologia

Engaging Alumni and Friends in the Electronic Era ©Robert E. Johnson, Ph.D. 2010 Xavier University May 19, 2010 Cincinnati, Ohio

8 key points about anything online… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Major reason people go to a website… ,[object Object]

What people dislike about college and university websites… ,[object Object],[object Object],[object Object],[object Object]

Why people visit non-profit websites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online experience has impact… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You can’t scan this annual report… Bob Johnson Consulting, LLC

You can’t scan this alumni magazine… Bob Johnson Consulting, LLC

“ Flip” technology doesn’t help… http://matrix.scranton.edu/about/campaign/

Easy tasks from the Home Page… http://www.umanitoba.ca/

Keep it simple… https://esc.affinitycircles.com/esc/auth/login

Engage new grads immediately… http://offices.colgate.edu/SeniorProfiles/SeniorProfiles.asp

Chicago gets it right for years… http://magazine.uchicago.edu/ Bob Johnson Consulting, LLC

Carleton prompts action… http://magazine.carleton.ca/ Bob Johnson Consulting, LLC

“ Blogazine” format works well… http://alfredmagazine.alfred.edu/... http://csumagazine.com/ Bob Johnson Consulting, LLC

Easy to scan annual giving report… https://apps.carleton.edu/giving/report/2009/

Highlight social media… http://orangeconnection.org/s/860/index-blue.aspx?sid=860&gid=1&pgid=370

“ Mobile” sites and apps… http://bit.ly/aCKBHM ... http://bit.ly/9KubBW

Check outside agencies… http://www.alumnimobile.com/

Mobile giving… SMS or “text” giving http://twitter.com/HumaneSociety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile giving… online http://www.iloopmobile.com/ ,[object Object],[object Object],[object Object],[object Object]

Mobile Giving Insider… http://mobilegivinginsider.com/

Mobile Giving Foundation… http://www.mobilegiving.org/

Monthly email university news… http://magazine.uchicago.edu/uchicago/index.shtml

Facebook is changing the game… http://www.alumnifutures.com/2010/05/alumni-relations-facebook.html

Building participation… http://www.facebook.com/tamu?v=wall&ref=ts

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

Mais conteúdo relacionado

Mais procurados

Webinar January 2010 Recruiting, Sourcingsoapboxholland

Free Resources & Social Media 101 for Entrepreneursmaevel

E-ReputationOutserveWeb

Key Website Features for Adult Student RecruitmentBob Johnson, Ph.D.

Moffatmn clubsoci-v11Moffat Ngacha

Plagiarism and ParaphrasingElementalPea

How to find your GPA on ASAPCSPD_at_UTSA

Socialnetworking for seniors 2011Heather Lambert

For your eyes only? NPC 2011 slidesmeganwiley

Mais procurados (9)

Webinar January 2010 Recruiting, Sourcing

Free Resources & Social Media 101 for Entrepreneurs

E-Reputation

Key Website Features for Adult Student Recruitment

Moffatmn clubsoci-v11

Plagiarism and Paraphrasing

How to find your GPA on ASAP

Socialnetworking for seniors 2011

For your eyes only? NPC 2011 slides

Semelhante a Engaging Alumni and Friends in the Electronic Era

Evaluating Your Institutional WebsiteBob Johnson, Ph.D.

Eduwebworkshop 09 090720081848 Phpapp02LIOSinfo

Building Your Brand Online: Top Higher Education WebistesBob Johnson, Ph.D.

Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.

Mobile Marketing in Higher EducationBob Johnson, Ph.D.

Explore a 90% Postive University Website Rating from Future Students & Their ...Bob Johnson, Ph.D.

Creating (or Re-creating) an Adult-Friendly WebsiteBob Johnson, Ph.D.

Mobile Marketing & Student Recruitment: What's Hot & What's Not in 2011Bob Johnson, Ph.D.

Evaluating Your Institutional WebsiteBob Johnson, Ph.D.

Future Students & Their Parents: Exploring a 90% Positive Univesity Website R...Bob Johnson, Ph.D.

Websites and Brand Strength: Achieving a 90% Positive RatingBob Johnson, Ph.D.

Recruiting International Students: 10 Top Website FeaturesBob Johnson, Ph.D.

Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.

Top Task Design: The Key to Integrating Content Strategy for Mobile & Traditi...Bob Johnson, Ph.D.

Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.

Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.

Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.

International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.

Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.

Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.

Semelhante a Engaging Alumni and Friends in the Electronic Era (20)

Evaluating Your Institutional Website

Eduwebworkshop 09 090720081848 Phpapp02

Building Your Brand Online: Top Higher Education Webistes

Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...

Mobile Marketing in Higher Education

Explore a 90% Postive University Website Rating from Future Students & Their ...

Creating (or Re-creating) an Adult-Friendly Website

Mobile Marketing & Student Recruitment: What's Hot & What's Not in 2011

Evaluating Your Institutional Website

Future Students & Their Parents: Exploring a 90% Positive Univesity Website R...

Websites and Brand Strength: Achieving a 90% Positive Rating

Recruiting International Students: 10 Top Website Features

Best Practices for Top Task Website Design: 22 Higher Education Examples

Top Task Design: The Key to Integrating Content Strategy for Mobile & Traditi...

Top Task Content & Design: A Strategy for Website Marketing Success

Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...

Top Task Content & Design: Strategy & Tactics for Website Marketing Success

International Student Recruitment: Best Practice Website Features

Social Media & Mobile Marketing: Recruitment Strategy Opportunities

Mobile Communication Challenges in Higher Education: Issues, Peril, Potential

Mais de Bob Johnson, Ph.D.

GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.

Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.

Affordabillity & Financial Aid CommunicationBob Johnson, Ph.D.

Key Web Writing Principles for Higher EducationBob Johnson, Ph.D.

Digital Marketing StrategyBob Johnson, Ph.D.

Affordability and Financial Aid CommunicationsBob Johnson, Ph.D.

Strengthening Your Value MessagingBob Johnson, Ph.D.

Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.

Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.

Future Trends in Higher Education MarketingBob Johnson, Ph.D.

Ama.digital marketingstrategy.10 13.Bob Johnson, Ph.D.

Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.

Increasing (or Decreasing!) Inquiry Conversion: Best and Not-so-Best Email Ma...Bob Johnson, Ph.D.

A Need for Speed: Responsive Design in a Mobile WorldBob Johnson, Ph.D.

5 Top Web Management Principles: Achieve Consensus Within Your OrganizationBob Johnson, Ph.D.

Top Task Website Design: eduWeb2012Bob Johnson, Ph.D.

Digital Marketing StrategyBob Johnson, Ph.D.

Academic Programs & Search OptimizationBob Johnson, Ph.D.

Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.

Higher Education Under the MicroscopeBob Johnson, Ph.D.

Mais de Bob Johnson, Ph.D. (20)

GDPR: New Privacy Rules, Digital Communications, Marketing Opportunities

Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...

Affordabillity & Financial Aid Communication

Key Web Writing Principles for Higher Education

Digital Marketing Strategy

Affordability and Financial Aid Communications

Strengthening Your Value Messaging

Digital Marketing Strategy: Skills for Thriving as the New World Continued to...

Advertising Online: Strategy and Tactics for Enrollment Success

Future Trends in Higher Education Marketing

Ama.digital marketingstrategy.10 13.

Advertising Online: Strategy & Tactics for Enrollment Success

Increasing (or Decreasing!) Inquiry Conversion: Best and Not-so-Best Email Ma...

A Need for Speed: Responsive Design in a Mobile World

5 Top Web Management Principles: Achieve Consensus Within Your Organization

Top Task Website Design: eduWeb2012

Digital Marketing Strategy

Academic Programs & Search Optimization

Digital Marketing Strategy: Planning for Present & Future Success

Higher Education Under the Microscope

Último

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting

PHX May 2024 Corporate Presentation FinalPanhandleOilandGas

Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany

Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9

Business Model Canvas (BMC)- A new venture conceptP&CO

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Marel Q1 2024 Investor Presentation from May 8, 2024Marel

Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit

Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment

Cracking the Cultural Competence Code.pptxWorkforce Group

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs

Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort

Famous Olympic Siblings from the 21st Centuryrwgiffor

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Engaging Alumni and Friends in the Electronic Era

1. Engaging Alumni and Friends in the Electronic Era ©Robert E. Johnson, Ph.D. 2010 Xavier University May 19, 2010 Cincinnati, Ohio

6. Experience = your brand impression

9. Risking a disconnect…

10. You can’t scan this annual report… Bob Johnson Consulting, LLC

11. You can’t scan this alumni magazine… Bob Johnson Consulting, LLC

12. “ Flip” technology doesn’t help… http://matrix.scranton.edu/about/campaign/

13. Online friendly web pages…

14. Easy tasks from the Home Page… http://www.umanitoba.ca/

15. Keep it simple… https://esc.affinitycircles.com/esc/auth/login

16. Engage new grads immediately… http://offices.colgate.edu/SeniorProfiles/SeniorProfiles.asp

17. Online friendly publications…

18. Chicago gets it right for years… http://magazine.uchicago.edu/ Bob Johnson Consulting, LLC

19. Carleton prompts action… http://magazine.carleton.ca/ Bob Johnson Consulting, LLC

20. “ Blogazine” format works well… http://alfredmagazine.alfred.edu/... http://csumagazine.com/ Bob Johnson Consulting, LLC

21. Easy to scan annual giving report… https://apps.carleton.edu/giving/report/2009/

22. Integrating social media…

23. Highlight social media… http://orangeconnection.org/s/860/index-blue.aspx?sid=860&gid=1&pgid=370

24. Help people get started…

25. Live in more than one space…

26. “ Mobile” is happening now…

27. “ Mobile” sites and apps… http://bit.ly/aCKBHM ... http://bit.ly/9KubBW

28. Check outside agencies… http://www.alumnimobile.com/

29.

30.

31. Mobile Giving Insider… http://mobilegivinginsider.com/

32. Mobile Giving Foundation… http://www.mobilegiving.org/

33. Don’t forget “old media”…

34. Weekly fund raising email newsletters…

35. Monthly email university news… http://magazine.uchicago.edu/uchicago/index.shtml

36. End of the “walled garden”?…

37. Facebook is changing the game… http://www.alumnifutures.com/2010/05/alumni-relations-facebook.html

38. Building participation… http://www.facebook.com/tamu?v=wall&ref=ts

39. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

Engaging Alumni and Friends in the Electronic Era

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (9)

Semelhante a Engaging Alumni and Friends in the Electronic Era

Semelhante a Engaging Alumni and Friends in the Electronic Era (20)

Mais de Bob Johnson, Ph.D.

Mais de Bob Johnson, Ph.D. (20)

Último

Último (20)

Engaging Alumni and Friends in the Electronic Era