First of two presentations for Xavier University to explore evolving challenges marketing communications. Reviews role of "traditional" websites, social media, mobile technology and more, with an emphasis on student recruitment contacts.
10. Mobile version of the website… Santa Clara University… http://m.scu.edu/
11. Texting to engage and convert… http://www.stmarytx.edu/admission/?go=mobileupdates
12. Your publications on e-readers? http://en.wikipedia.org/wiki/E-book_device#Specialized_devices
13. Tech challenge… to “flash” or not? http://www.colorado.edu/prospective/viewbook/
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16. What are high school students saying? 2007 Noel Levitz “E-Expectations Class of 2007” Prefer web for information… 57% Prefer print for information… 43%
17. Parents… 80% say… “ The E-Expectations of the Parents of College-Bound Students” Noel-Levitz “ I prefer to go to the Web site for information, but if it is a school I really like , I’m willing to call them or read brochures to get answers to my questions.”
52. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html