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Adult-friendly Websites: A “Best of the Best” Review   ©Robert E. Johnson, Ph.D. 2010   Marketing to Adult Students Education Dynamics – Aslanian Conferences Chicago, Illinois   June 3-4 , 2010
5 key points about anything online… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC
Major reason people go to a website… ,[object Object]
The Golden Rule… ,[object Object]
Easy to find academic programs… http://www.devry.edu/
Easy to find online programs… http://bit.ly/b5ltBn
Easy to scan academic programs… http://www.worldcampus.psu.edu/iMBA.shtml
Online transfer credit estimator… http://www.iup.edu/upper.aspx?id=74017
Special landing pages for ads… http://www.cuny.edu/academics/programs/summer-in-the-city.html
Videos to tell your student stories… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
Online learning guide… http://www.linfield.edu/dce/online-college-guide.html
Positioning by price… http://www.mbaregis.com/tuition-finaid.php
Easy to read payment options… http://extended.nau.edu/PaymentOptions.aspx
Strong social media connection… http://www.phoenix.edu/students/online_communities.html
Encourage referrals… http://www.waldenu.edu/refer/
Easy navigation for the military… http://www.saintleo.edu/
Highlight benefits for military… http://www.capella.edu/armed_forces/armed_forces_index.aspx
Keep live chat simple to start… http://www.phoenix.edu/
Easy to find inquiry form… http://www.waldenu.edu/
Easy to complete inquiry forms…
Send a human response…
Blog from the president… http://www.theother85percent.com/
A closing point for the future… Hint: the future is now. If not now… 2011.
Plan for mobile access… http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068  248.766.6425  [email_address] Customer Carewords Website Research  www.bobjohnsonconsulting.com

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