A bad web experience for new visitors to your website will kill your brand. Experience is critical. Examples from college and university websites.

1. Building Respect for Your Brand Online: Experience, Experience, Experience ©Robert E. Johnson, Ph.D. 2008 Adult Students: You Best Option for Enrollment Growth The Aslanian Group Boston, MA November 29-30, 2008

2. Your brand is… What people think about you and say about you when they hear your name… Every organization has a brand… Even if it isn’t always what you want it to be

4. Some colleges claim a brand position…

8. Your brand promise on the web… Create your promise by defining elements of what makes you special…

12. Social networks expand the brand experience… http://mysocialnetwork.umaryland.edu/

13. Ohio State and University of Phoenix… http://www.osu.edu/features/2008/socialmedia/

14. Video story telling expands the brand… http://realpeople.waldenu.edu/video-tim.cfm http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

15. K.I.S.S. Creating a friendly website… Keep the first page as clean as possible… Visitors want to quickly get someplace else

16. Peterson’s… old style website

17. Peterson’s new style website… http://www.petersons.com/

19. Creating your branding tools… Website examples that create brand impact

20. Quick exit from the front page…

21. Brand statement + clear audience paths… http://www.pfeiffer.edu/

22. Brand statement continues… a story begins

23. Video expands the onsite experience…

24. Another strong experience… http://www.stedwards.edu/future.htm

25. Blogs aren’t just for teens…

26. Blogs… especially for adults http://blogs.targetx.com/umbssw/

27. Easy to find academic programs…

28. 10 high visibility program choices… http://admission.emerson.edu/graduate/

29. Clear academic program presentation…

30. Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml

31. Easy task completion…

32. Inquiry form…easy to find and complete http://www.mbaregis.com/

33. Another strong example…

35. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html