1. SAI
16 september 2011
vrijdag 16 september 11

2. Bert Van Wassenhove
Managing Partner at Heaven Can Wait
Digital Marketing & Communication professional
Founder Spreadid, Chief Biker at Mototravel.be
Twitter: @iBert
vrijdag 16 september 11

3. How can you measure your social media activities?
vrijdag 16 september 11

4. 3-step model
Listen
Engage
Act
vrijdag 16 september 11

5. Why Listen/Measure?
vrijdag 16 september 11

6. Danger = Alert the tribe
vrijdag 16 september 11

7. Two Eyes
Two Ears
Two Nostrils
ONE MOUTH
vrijdag 16 september 11

8. How to Listen?
vrijdag 16 september 11

9. Do some searching
Determine where conversations are happening
Make sure you cover all relevant channels
Learn the language
Meet the influencers
Move to real-time monitoring
vrijdag 16 september 11

10. Tools
vrijdag 16 september 11

11. The Market
Launch
Monitor Manage Presence
Conversation
vrijdag 16 september 11

12. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search:
Google Post-facts search and analyse what happened.
Topsy
Social Mention
Twitter, FB, ...
•Google: the best search engine (also real-time)
•Topsy: add limited analytics
•Social Mention: adds more interpretation, but
often gets it wrong
vrijdag 16 september 11

13. The Market
Launch
Monitor Manage Presence
Conversation
Search:
Google Post-facts search and analyse what happened.
Topsy
Social Mention
Twitter, FB, ...
•Google: the best search engine (also real-time)
•Topsy: add limited analytics
•Social Mention: adds more interpretation, but
often gets it wrong
vrijdag 16 september 11

14. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention •Google Alerts: Sends messages when new
Twitter, FB, ... Attentio search results are found.
Engagor
Viral Heat
•Advanced tools: Engagor (Belgian startup
Radian6 •query building
Hubspot •interpretation of sentiment
•trends
•etc.
vrijdag 16 september 11

15. The Market
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention
Twitter, FB, ... Attentio •Google Alerts: Sends messages when new
Engagor search results are found.
Viral Heat •Trackur: Free simple tracking (save searches)
Radian6 •Advanced tools: Add intelligence such as query
Hubspot building, interpretation of sentiment, trends,
etc.
vrijdag 16 september 11

16. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention
Twitter, FB, ... Attentio •Google Alerts: Sends messages when new
Engagor search results are found.
Viral Heat •Trackur: Free simple tracking (save searches)
Radian6 •Advanced tools: Add intelligence such as query
Hubspot building, interpretation of sentiment, trends,
etc.
vrijdag 16 september 11

17. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts Analyze the influence of social on your
Topsy Trackur Your site:
Social Mention
presence
Google analytics
Twitter, FB, ... Attentio Postrank
Engagor Strutta •Google Analytics: Origin of traffic, popular
Viral Heat content in social, ...
Radian6 •Postrank: How your content is spread online.
Hubspot •Strutta: Organize contests and track social
success
vrijdag 16 september 11

18. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts
Topsy Trackur Your site:
Social Mention Google analytics Keep an eye on your social media performance
Twitter, FB, ... Attentio Postrank
Engagor Strutta •Swix: A social media dashboard
Viral Heat •Klout, Peerindex, : Your position in social media
Radian6 Your profile (use as KPI)
Hubspot Swix
Klout
Peerindex
Grader
vrijdag 16 september 11

19. The Market
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts
Topsy Trackur Your site: Keep an eye on your social meadia performance
Social Mention Google analytics
Twitter, FB, ... Attentio Postrank
Engagor Strutta
•Swix: A social media dashboard
Viral Heat •Klout, Peerindex, : Your position in social media
Radian6 Your profile (use as KPI)
Hubspot Swix
Klout
Peerindex
Grader
vrijdag 16 september 11

20. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy Trackur Google analytics Seesmic
Social Mention Postrank Spout social
Twitter, FB, ... Attentio Strutta
Engagor Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

21. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
Extend your reach ... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy • Spreadid: Stimulateanalytics
Trackur Google online Seesmic
Social Mention conversation by mailing your
Postrank Spout social
Twitter, FB, ... fanbase with news
Attentio Strutta
Engagor Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

22. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
Extend your reach ... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy • Spreadid: Stimulateanalytics
Trackur Google online Seesmic
Social Mention conversation by mailing your
Postrank Spout social
Twitter, FB, ... fanbase with news
Attentio Strutta
Engagor Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

23. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
• Manage your presence and activity
... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy Trackur • Spredfast:
Google analytics ... Seesmic
Social Mention • HootSuite: Multiple accounts, multiple
Postrank Spout social
Twitter, FB, ... Attentio channels and multiple users + analytics
Strutta IFTT
Engagor • Tweetdeck: Best “live” dashboard
Viral Heat Your profile Strongmail
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

24. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
• Manage your presence and activity
... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy Trackur • Spredfast:
Google analytics ... Seesmic
Social Mention • HootSuite: Multiple accounts, multiple
Postrank Spout social
Twitter, FB, ... Attentio channels and multiple users + analytics
Strutta
Engagor • Tweetdeck: Best “live” dashboard Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

25. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
• Manage your presence and activity
... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy Trackur • Spredfast:
Google analytics ... Seesmic
Social Mention • HootSuite: Multiple accounts, multiple
Postrank Spout social
Twitter, FB, ... Attentio channels and multiple users + analytics
Strutta
Engagor • Tweetdeck: Best “live” dashboard Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader
vrijdag 16 september 11

26. Free INVENTORY tool
http://inventory.spreadid.com
vrijdag 16 september 11

27. to me ...
Bert Van Wassenhove • +32 497 52 74 01 • bert@ibert.be • twitter @ibert
vrijdag 16 september 11