A look at how interest in QR Codes has progressed from 2011 to 2012. An overview/summary of recent studies, surveys and reports on the subject of QR Codes. Topped off with my final advice on what's key in making and interpreting your own QR Codes and QR Code scanning statistics.

1. QR Codes 2012
beyond the hype?
a look at statistics

2. Bert Heymans
Heymans.org
JourneymanPM.com
About.me/heymans >>
@bertheymans on Twitter

3. Google Insights March 2011

4. Google Insights Jan 2012

5. Search Trend March 2011

6. Search Trend Jan 2012

7. exponential growth stopped
interest still going strong

8. In Belgium

9. In France

10. In The Netherlands

11. In Germany

12. dense urban areas
more likely to show interest
look at big cities for success

13. Archrival interviewed 534 college students

14. Archrival interviewed 534 college students

15. Archrival interviewed 534 college students

16. Lesson 1:
QR Codes are not what you call a fad or hip

17. Lesson 2:
College students are not an ideal target
Certainly not in Belgium because mobile data is
horribly expensive for most

18. Check out the full infographic at
http://www.archrival.com

19. Let’s look at some more scanning stats really fast
now, please make your own conclusions

20. Mobio Q3 2011 North America Research

21. Mobio Q3 2011 North America Research

22. Mobio Q3 2011 North America Research

23. Mobio Q3 2011 North America Research

24. Check out the Mobio website for full reports
http://www.mobio.net/reports/

25. comScore based on their MobiLens service
In EU5 region (FR, DE, ES and UK)
Who is scanning QR Codes:
4.6% of mobile users
9.8% of smartphone users

26. comScore based on their MobiLens service

27. Check out the comScore reports at
http://www.comscore.com/
and
http://www.comscoredatamine.com/

28. From Forrester
5% of US adults scan 2D codes
up from 1% in 2010

29. From Forrester
23% of smartphone users use their phone
to find pricing information, and 2d bar
codes are an efficient way to provide it

30. Source:
http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_
st.php
based on a Forrester study, which you can buy here
http://www.forrester.com/rb/Research/2d_bar_codes_driving_consumers_to_purchase/q/id/60
906/t/2

31. Recent Success Case

32. Printed QR Codes in Glamour magazine
512,339 scans
resulting in
50,814 FB likes

33. Pushed mobile app “Friend & fans”
FB likes resulted
in exclusive discounts

34. How to interpret your stats

35. Scanners are more likely to be your
fans, they spent a relatively
considerable effort to scan

36. Webmetric analogy
Scans = inverse bounce-rate

37. Don’t just count scans, they are
nothing more than hits
HITS = how idiots track success

38. Final Advice

39. Be nice to the scanner:
- Give at least something practical
- Make it a Fun User Experience
- Give incentives (coupon, secret, sweepstakes, …)

40. Simple Incentive Illustrated, scan for boobs …

41. Bert Heymans
Heymans.org
JourneymanPM.com
About.me/heymans >>
@bertheymans on Twitter

42. DISCLAIMER
This presentation is for educational
purposes only.
All rights to quoted or illustrated material
belongs to their respective right holders.
Please contact me if I missed a reference
or if you want your content removed
from these slides as a right holder.