TBTF August Marketing Network

TBTF August Marketing Network Web Marketing Strategies, Best Practices, Trends

Agenda ,[object Object],[object Object]

Agenda Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A True Fishing Story What you don’t know CAN hurt you!

Web 1.0 Strategies & Best Practices ,[object Object],[object Object],[object Object],[object Object],But first……why should we care?

Web 1.0 Strategies & Best Practices ,[object Object],[object Object],The marketing opportunities are big!

Web 1.0 Search Marketing ,[object Object],[object Object],[object Object],Source GVU Study

Web 1.0 Search Marketing ,[object Object],[object Object],[object Object]

Web 1.0 Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 1.0 Search Engine Optimization (SEO) ,[object Object]

Web 1.0 SEO Best Practices On-Page Optimization - Keyword rich content - Well written Meta tags - Text based navigation Off-Page Optimization -Relevant Inbound Links -PageRank (Google) 30% 70%

Web 1.0 On-Page Optimization Keyword Research is Critical Balance Popular & Long Tail Keywords!

Web 1.0 On-Page Optimization http://www.onpointstaffedevents.com/staffed-sales-events.asp

[object Object],[object Object],Web 1.0 On-Page Optimization

Web 1.0 Off-Page Optimization PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value…. Google interprets a link from page A to page B as a vote , by page A, for page B….Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.“… Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google…examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. http://www.google.com/technology/

Web 1.0 Off-Page Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Links: Important Factors

Web 1.0 Off-Page Optimization http://amazines.com/

Web 1.0 Search Engine Optimization (SEO) Tips Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.onpointstaffedevents.com/staffed-sales-events.asp

Web 1.0 Search Marketing Pay-per-Click Advertising

Web 1.0 Search Marketing PPC Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 1.0 Search Marketing PPC Best Practices Test, measure & revise repeatedly….

Web 1.0 Search Marketing Analytics

Web 1.0 Visitor Conversion US online merchant conversion rates average at 2%-3% of site traffic

Web 1.0 Visitor Conversion A Visitor Optimization Strategy Involves MVT Multi-Variate Testing includes a combination of testing, targeting, and optimization using software and professional services.

Web 1.0 Visitor Conversion Delineate Your Funnel Page 1: Entry Page Page 2: Details Page 3: _______ Page 4: _______ Page N: _______

Web 1.0 Visitor Conversion ,[object Object],Deploy Experiments Content targeting by persona

Web 1.0 Visitor Conversion ,[object Object],[object Object],[object Object], 1,854 8,463 29,295 207,600 Total 19.04% 353 26.76% 2,265 30.23% 8,857 29.28% 60,786 All Visitors 51.73% 959 37.65% 3,186 33.79% 9,899 10.16% 21,093 Key Affiliate 1.19% 22 0.74% 63 0.65% 190 0.49% 1,012 Ask Search 1.94% 36 1.38% 117 3.03% 889 1.52% 3,162 Google 15.05% 279 19.25% 1,629 19.28% 5,648 16.47% 34,194 Yahoo 11.06% 205 14.21% 1,203 13.01% 3,812 42.08% 87,353 Non-Referring % Total Uactions Uactions-Order Confirmation Page % Total Uactions Uactions-Order Start Process % of Total Clicks Uclicks % of Total Visitors

Web 2.0 Trends From Wikipedia, the free encyclopedia Web 2.0 , a phrase coined by O'Reilly Media in 2003 [1] and popularized by the first Web 2.0 conference in 2004 [2] , refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites , wikis and folksonomies — which facilitate collaboration and sharing between users. Although the term suggests a new version of the World Wide Web , it does not refer to an update to Web technical specifications , but to changes in the ways software developers and end-users use the web as a platform. According to Tim O'Reilly , "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." [3] Web 2.0 Definition: http://en.wikipedia.org/wiki/Web2.0

Web 2.0 Trends ,[object Object],[object Object],[object Object],A collection of web properties which serve communities of people allowing for democratic collaboration and exchange. Web 2.0 Bernie’s Definition:

Web 2.0 Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Trends Top 25 Web 2.0 properties in June 2007 http://www.ebizmba.com/articles/ebizmba25.html

Web 2.0 Trends ,[object Object]

Web 2.0 Trends ,[object Object],Vertical Industries: https://www.within3.com/

Web 2.0 Trends Blogs… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Trends ,[object Object],[object Object],[object Object],[object Object],URL for this article: http://online.wsj.com/article/SB118436667045766268.html

Web 2.0 Trends ,[object Object],[object Object],[object Object],[object Object]

Web 2.0 Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Trends Podcast Uses/Benefits Product/company announcements, product trends, press/media visibility. Public Relations Reach people you may not otherwise reach. Increased Market Reach Podcast news, announcements, meetings, updates. Reach global employee and partner population. Company News Industry news, updates, trends, issues, product announcements, brand extension. News & Insights Keep customers informed, educated, enlightened, entertained, satisfied. Customer Loyalty Visibility, thought leadership, awareness, brand extension. Build your Brand

Web 2.0 Trends ,[object Object],32% of survey respondents stated their usage of podcasts has “ Increased ” or “Significantly Increased” in the last six months… And, there is plenty of upside as the innovative media types, like podcasting, blogging and RSS, are still gaining momentum in the technology buying community.

Web 2.0 Trends ,[object Object],65% responded that they listen for both personal and business interests. Furthermore, these respondents are listening to technology specific topics. 72% claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion. 23% do so “frequently.”

Web 2.0 Trends ,[object Object],Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports , would be more interesting as podcasts. 68% of survey respondents said they are listening to podcasts directly on their computers as opposed to portable MP3 players (32%).

Web 2.0 Trends ,[object Object],“ This survey presents a lot of encouraging findings for marketers considering podcasts as a content format. Not only are business and IT professionals tuning in, but frequent users are eager for more business and technology podcast content,” says Lohman. “ 57% of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content . That represents real opportunity for savvy marketers.”

Web 2.0 Trends http://www.edwinwattsgolf.com/

Web 2.0 Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary/Action Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary/Action Steps ,[object Object],[object Object],[object Object]

About Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object]

TBTF August Marketing Network

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