On this episode of Social Business Engine Bernie Borges is joined by co-host Mike Lemire of HubSpot, featuring Dan Moyle of AmeriFirst Home Mortgage. Dan shares how AmeriFirst delivers relevant and helpful content to their target personas. Mike shares a juicy e-book download that reveals the secrets to HubSpot Inbound Marketing Content Machine.

1. AmeriFirst Home Mortgage Shows the Power of Personas
Hosted by Bernie Borges with
Co-Host Mike Lemire of HubSpot
Featuring Dan Moyle of AmeriFirst Home Mortgage
Episode 03
Sponsored by
HubSpot

2. In this episode of the
Social Business Engine…
Follow the social business journey
of AmeriFirst Home Mortgage with
co-host Mike Lemire of HubSpot
and special guest
Dan Moyle of AmeriFirst.

3. “No one cares about a mortgage. They care about the home they’re buying.”
Dan Moyle, AmeriFirst Home Mortgage

4. Clearly Identified Personas
for Relevant, Powerful Content
AmeriFirst Home Mortgage’s website
and social media channels
deliver relevant and helpful content
to their target personas.

5. “Your content should always serve a certain purpose…
to take them to the next level.”
Mike Lemire, HubSpot

6. “We measure results by the referrals we get and the leads we produce.”
Dan Moyle, AmeriFirst Home Mortgage

7. “We have low unsubscribe rates because our content is so helpful.”
Dan Moyle, AmeriFirst Home Mortgage

8. “The nurturing process spans awareness, consideration and decision stages.”
Mike Lemire, HubSpot

9. Passionate About Useful Video Content
In Dan Moyle’s 60 second
mortgage tip series,
he shares useful
tips for homeowners.

10. Plus!
In this episode…
In this episode, we also learned
that Mike Lemire’s talents
go beyond inbound marketing.
Mike also sings with the
Boston Symphony Orchestra
and Boston Pops!
Don’t miss his singing sample
in this episode of the
Social Business Engine.

11. Learn how HubSpot does Inbound in this
FREE eBook offer.

12. Subscribe to our YouTube Channel
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