This document summarizes a webinar about taking advantage of LinkedIn's publishing platform. It discusses LinkedIn's evolution from a job board to a media site with 277 million members. The webinar covers opportunities for brands to publish on LinkedIn's new publishing platform, as well as risks to consider. An action plan is proposed for companies to embrace the platform by finding clear publishing voices, focusing on insights rather than announcements, and linking publications to their website. PeopleLinx is introduced as a company that helps enterprises optimize their LinkedIn presence through social sharing and analytics tools.
3. #linkedinpub
PeopleLinx helps employees be
social marketers
Founded 2009
by early LinkedIn
employees
SaaS technology
personalized
guidance at
enterprise scale
Leading clients in
banking, insurance,
legal, consulting,
tech, media
17. #linkedinpub
Not a normal publishing platform
• Ready and waiting audience (270M+)
• Professional context and content
• Integrated tools with familiar platform
• Extension of the professional brand
31. #linkedinpub
Thank You
PeopleLinx was founded in 2009 by early LinkedIn employees, PeopleLinx helps the world’s leading
enterprises use social tools to outperform their marketing goals. PeopleLinx’s scalable software
solution provides tools for profile optimization, customized training, coordinated content sharing, and
analytics that turn employees into LinkedIn power users and brand ambassadors. PeopleLinx
customers include Fortune 1000 leaders in banking, insurance, law, healthcare, and professional
services.
Find and Convert is a digital marketing agency that works with B2B businesses to develop and help
execute strategies that support a firm’s revenue goals, transforming them through social business
best practices and technologies.