Facebook marketing workshop delivered by Bernie Borges for the American Marketing Association in Houston, October 4, 2011.

1. Facebook for Marketers Presented by: Bernie Borges October 4, 2011 Houston

2. Goals Learn how to use Facebook in productive and measurable ways in business. Learn strategies and tactics to build your audience. Understand the “rules of engagement.” Understand Facebook’s marketing potential. Minimize mistakes. Maximize positive results

3. Expectations… Develop a content strategy that drives sales and/or customer service Learn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes… Build your company brand and build a community Select and implement applications that fit your Facebook marketing plan

4. Expectations… Understand the “rules of engagement” and community building best practices Experiential marketing that creates “buzz” How to use Facebook advertising and why you should Measure – review – refine: Facebook analytics

5. Skills to Acquire The 2 pillars of social media Content-content-content Building relationships The habit of using Facebook daily. How to engage with people and brands. How to build your personal and company brand. How to measure results from Facebook marketing.

6. Agenda Just a Little Background Facebook Marketing Overview Build Your Brand Facebook Ads Measuring Facebook ROI In the Trenches: Case Studies

8. Open Graph API

9. Setting Goals

11. Facebook Statshttp://www.checkfacebook.com/ Global Audience: 741,426,860

12. Facebook’s Open Graph API The buzz about the Open Graph API A way to embed Facebook pages anywhere on the web Authentication hub for social experiences on the web What this means for marketers Facebook has become a major tool in expanding brand awareness for B2B as well as B2B companies Graph from AllFacebook.com

13. 3 Stages of the Social Media ROI Cycle http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

14. Stage 1: Launch 50% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

15. Stage 2: Management 40% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

16. Stage 3: Optimization 10% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106

17. Adopting Social Media Strategies Measuring ROI Fully Developed Strategy Have a Social Media Policy Social Media Championed by Highest Leadership At Least One Full-Time Employee Dedicated To Social-Media Strategy Heidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi

18. Facebook twitter Tumblr blog Flickr YouTube LinkedIn FourSquare

19. Setting and Measuring Goals Chris Treadaway & Mari Smith Facebook Marketing: An Hour a Day Goals Metrics Example

20. If Monetizing Facebook Is Your Objective… Three Forms of Media Earned Media Authority Trust Reputation Purchased Media Facebook Ads Owned Media Content we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcements All work best together…

21. Facebook Uses Personal profile Business (Fan) page Groups Events Causes Community Page Applications Advertising Search engine

22. How Your Post and Content Travels… Business Page Friend’s Profile Page Write comment and paste link Click attach Click Share to everyone Posts to Find and Convert’s Business page with 680 people that “Like” the business page Posts to the News Feed of 680 people that “Like” Find and Convert Your post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on

23. Just Imagine…If 5% of friends shared a post with 130 friends each time… This is how content goes viral

24. Basic Facebook Navigation Group Must have a personal profile Invitations can be open to the public or closed Allows you to send bulk invite to friends Opportunity for message to go viral Does not support applications Can create related event and invitation Create documents Cannot promote with social ads No visitor statistics available (at this time) Discussions Personal Profile You can friend others You can “Like” a page Cannot use profile for business Post messages that will be read by your “friends” Create events Share content, photos and video Send private email Subscribe to others NEW! Business Page Visible to unregistered users Can be indexed for SEO value Reputation management value Allows “vanity” URL Can create events Can tailor to specific needs Over 500,000 Facebook and 3rd party applications Can promote with social ads Offers Visitor statistics Allows multiple administrators not attached to a profile Discussions Personal profiles are for people Business pages are for celebrity, band, business or organization Groups are sponsored by an individual for specific topics

25. Facebook Evolution Facebook is constantly changing

26. Marketing Overview

27. Facebook Big Picture Strategyhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Build Page Groups Place (for physical locations) Engage Like Share Comment Apps Amplify News Feed Ads Contests Sponsored Stories Insights Insights

28. Five Guiding Principleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Build a strategy that is social by design Create an authentic brand voice Make it interactive Nurture your relationships Keep learning

29. Generate Awareness Through Pageshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Ad campaign to drive traffic and Likes Integrate page Like into our website, blog, mobile campaigns Post content with CTAs for engagement Run sponsored stories to promote people’s comments Leverage Facebook’s reach options Clorox, M&Ms

30. Drive Preference and Differentiationhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Understand current perception of your brand Define gap between current & desired brand perception Launch integrated campaign to drive preference/differentiation Integrate Facebook using Open API into all online campaigns Monitor customer’s evolving perception to track success

31. Increase Traffic & Saleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Define business goals Run creative campaign through Ads & Sponsored Stories Create a social experience at point of purchase, e.g., Share, Comment Integrate with off-line point of purchase e.g., Deals, Check-In

32. Build Loyalty & Deepen Relationshipshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Promote your Facebook presence in all your marketing communications Develop a personality and voice Be responsive, engaging and available Show appreciation. E.g., Deals, Unique experiences, thank them for loyalty

33. Amplify Recommendation & Word of Mouthhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Encourage people to Like your page Create appealing content, use video Post early morning and mid/late evening Integrate Like (Open API) into all online properties Use Ads and Sponsored stories to spread the word Analyze via Insights

34. Gain Insightshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Use campaign reports Study demographic breakdown of page interaction Observe interaction and engagement from your community

35. Creating a Business Pagehttp://www.facebook.com/pages/create.php

36. Using iFrames Use your CSS for branding Track pageviewsw/ Google Analytics Test pages w/Google Website Optimizer Track conversions in Facebook pages Use dynamic programming languages Use e-commerce http://mashable.com/2011/02/24/facebook-pages-iframes/

37. Facebook Page Tips Add identity to your post to increase engagement. Network in unrelated businesses. Photostrip: custom 970 by 680 pixels with CTA Reset the order so Welcome to the bottom. Ads can go to fan page tabs.

38. Facebook Page Tips Contd. Send updates as a message so they appear as unread updates. Most fans don’t return to your fan page. Post before noon Post 1 to 2 times per day Ask a question Keep it relevant Use OPC (other people’s content)

40. Use Facebook as Pagehttp://www.insidefacebook.com/2011/02/10/page-redesign-2011-guide/ Admins can “Use Facebook as Page” Like other pages Can’t friend people Engage with other pages See Liked pages content in news feed Get email notices when fans post/engage

41. Edit Your Business Page Edit page Settings Wall Settings Mobile Applications Photos Discussion Boards Links Video Notes Events

43. Send to all fans of pages

47. Facebook PlacesLBS – Location Based Services Integrated into status update Requires: Selecting your desired location in settings Optional No longer available on Facebook mobile You can tag friends with you

48. You must have a profile to create vanity URL for a business page Minimum of 25 “Likes” for business page URL Select a name with relevant keywords for search value Creating a Vanity URL http://www.facebook.com/username

49. On Home Page - select: Groups Create a Group A Group must have a sponsor (profile, business page or groups) attached to it Invite friends to join Posting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b

50. Help Centerhttp://www.facebook.com/help/?page=903#!/help/?ref=pf Located at bottom of page

51. Top News vs. Most Recent

52. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System… Notification of interactions between you and your networks

53. EdgeRank Drives News Feed Contenthttp://www.webpronews.com/facebook-edgerank-news-feed-optimization-2011-04 Affinity score between the viewing user and the item’s creator A weight given to each type of Edge. A comment probably has more importance than a Like, for example. Time. The older an Edge is, the less important it becomes.

54. Subscribe without Friending http://mashable.com/2011/10/01/facebook-subscribe-mashable/ Option to allow people to subscribe Subscribers displayed on your profile Good option for business content

55. Start with default Create custom lists Send status updates selectively to lists Good for segmenting personal from business Similar to Google+ Create Lists to Manage Your Friends

56. Tagging Friends or Pages in Facebook Use the “@” before a name to tag

57. Build Your Brand on Facebook

58. Facebook is not about shouting your message Facebook is about communication, relationships and engagement that will ultimately achieve your goal… Guiding Principle…

59. Facebook Branding Strategy… Build an active wall Encourage people to Like your page Monitor and participate in the comments on your Wall Re-purpose content Post useful, interesting content from various sources, regularly Encourage Experiential Marketing Use Landing or welcome tabs Product specific interaction Deliver a unique experience! Experiment

60. Facebook Branding Strategy… Use Calls to Action Well designed, clear calls to action Market Facebook outside Facebook Use photos If possible, use pictures to show how customers use your product Show customer satisfaction and engagement Post pictures of your team at work Use video Post recording of team member “experts” Show your product in action Integrate off-line marketing Other media ads and content

62. B2B vs B2C – Facebook can be a useful branding tool for both

63. Events Events targeted to people Events listed by Your invites Your friends invites Difficult to find events in search with specific name Successful events take marketing effort

64. Creating an Eventhttp://www.facebook.com/help/?page=828 On Home Page - select Events Create an Event Customizing your event under Wall you can add: Photos Videos Links Remember Successful events take marketing effort

65. Engaging image Captivating tag line Informative Invite friends to attend Share it on your wall Attached to profile or business page Events

66. Events Share it on your wall

67. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822 Allow business page to go through your Facebook news feed. Your Profile News Feed allows your business page to display to all your friends. It’s crucial to spreading your message to the most people on Facebook. Help Screenshot fnc post + bernie news feed

68. Target your Posts Don’t share all posts with “everyone” if not applicable Target by: Country State City Language

69. Be social…”Like” other Business pages of interest to you Upload relevant content and leave comments on other people’s business page Not the place for a sales pitch…Unless your audience wants deals Affiliate with other brands, businesses, and public figures By becoming a fan (Like) of another page, your page will publically support that page Help Promoting Your Business Page

70. Promoting Your Business Page Post a variety of content to draw a variety of users Respond to comments Experiment with targeting Post content regularly Post outside of work hours Use an image in the post of a blog article on the wall. Encourage likes and shares (widgets) Make exclusive offers

71. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=13080 Integrate a landing page in Facebook, eg., MailChimp Post video links directly to Facebook so it will play inside Facebook. Include a link to your website in the description. Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Be consistent. Encourage user generated content. E.g., Gemvara, All Things Jeep page.

72. Facebook’s New iFrame Platform for Customizing Tabs Before Custom pages were created using Facebook’s version of html (FBML) Now iFrames are “windows” that allow you to view content created somewhere i.e. website Resources http://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/ http://iframes.wildfireapp.com/ *CounterIntuity

73. Promoting Your Business Page http://www.socialmediaexaminer.com/20-ways-to-promote-your-facebook-fan-page/

74. Promoting Your Business Page http://blog.hubspot.com/blog/tabid/6307/bid/23963/25-Facebook-Page-Ideas-You-Haven-t-Tried-Yet.aspx http://blog.hubspot.com/blog/tabid/6307/bid/26267/8-creative-ways-to-customize-your-facebook-business-page?source=Blog_Email_[8%20Creative%20Ways%20to%20C]

75. Promoted Stories Advertising your page posts. Set up with same filters as Facebook advertising. Adds more exposure to your content. You pay when someone clicks through to your content.

76. DO Create Facebook Badge To Promote Your Page(s) Facebook Badges Use 3rd party Facebook buttons Do: hyperlink the badge to your Facebook Page or landing page Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook

77. DON’T Create Facebook Badge To Promote Your Page(s) Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page. Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook

78. Display Your Facebook Page on Your Blog

79. Using Your Profile to Promote Your Business Page In order to be visible to search engines, your business page privacy setting must be public. Share page content with select (relevant) friends. Email the vanity URL of your business page to people in your address book Display your business page badge on your blog Include your Facebook page in email auto-signature Display Facebook badge on your website & blog. Invite people to leave comments on your business page.

80. DO Post daily Consider your friends’ interests Share other’s content Invite engagement Offer a unique experience Be Human Measure, review, revise DON’T Don’t over-post Don’t auto-post Don’t spam Don’t be “me” centric Don’t fly blind Don’t think short term Don’t be robotic Facebook Page Promoting Do’s & Don’ts

81. Like-Gating Technique used to require Like to engage with page Not conducive to long term engagement Most effective for coupons and offers

82. Facebook Marketing: Apps & Plug-Ins https://developers.facebook.com/showcase/apps/ Mixture of free and fee based apps Cross-pollinate social media and traditional media venues Use email, newsletters, direct mail and media to point to social networks Facebook developers - Facebook Platform Showcase

83. Facebook Commercial Apps http://votigo.com/

84. Free Facebook Apps

85. Facebook Applicationshttps://developers.facebook.com/showcase/apps/ Application Directory listed by: Utilities Education Entertainment Friends & Family Business Games Sports Lifestyle Just for Fun On Facebook External Websites Desktop Mobile Pages Prototype Business Page Bottom of Edit page

86. Branded Custom Apps

87. Facebook Groups Create a private group Great for collaboration with an intimate group of people

88. Facebook Groups Create docs inside Group for sharing Invite friends to join the Group

89. Pages Compared to Groups

90. Contests & Competitionshttp://www.facebook.com/promotions_guidelines.php Must follow Facebook rules Must use apps Page Likes can not be used as entry into a contest Define goals of the promotion Define conversions

91. Contests & Competitions Use 3rdparty apps (strong compliance with FB guidelines) http://appbistro.com/ http://www.easypromosapp.com/ http://offerpop.com/ Develop a custom app for full customization Contract a FB developer: http://developers.facebook.com/preferreddevelopers/

92. Facebook Advertising

93. Facebook Ads and How They Work Costs less than other forms of Internet ads Targeted to user behavior Work differently than banner or click through ads Successful Facebook advertising requires Average click through rate???

94. Before You Begin Have a clear idea of what you want your ad to accomplish Create more visibility or traffic to your Facebook presence Test the effectiveness of a change Use Facebook audience to drive more traffic to your website Establish a baseline Know how many fans/friends you have before beginning a campaign Download Facebook insight data before launch

95. Before You Begin Link – Where do you want your visitor to go What is your ad message? Have a photo or image Facebook Ad Guidelines

96. 10 Tips for Facebook Ad Marketing* Facebook is NOT direct sales…it is a marketing cycle Create focused ads targeted at niche groups Friend users before you try to sell to them Understand your market Set ad budget with goal in mind Nick O’Neill Bus Insider SAI Nick O’Neill Bus Insider SAI

97. 10 Tips for Facebook Ad Marketing 6. Measure – review – refine 7. Test landing pages VS Facebook pages 8. Split test ads by demographic 9. Develop well designed creative ad copy 10. Don’t over target

99. Per clickSelect your pricing Review your ad

102. CM PhotographicsFacebook reached the right people at the right time Generated $40,000 of revenue from a $600 ad campaign

103. StorQuest on Facebook used real-time suggested bids Over 50% increase in same store total rentals versus prior year. 10% conversion rate from visits originating from Facebook Ads. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.

104. Nippon on Facebook combining marketing solutions Facebook generated 25% CTR compared to CTR of 10–12% other online campaigns

105. Additional Facebook Advertising Case Studies ShopLocal Wildchild Treader ROTHBURY WiseChoice Wedding Paper Divas Povo.com

106. Section SixMeasuring Facebook ROI

107. Tracking Fan Page Engagement

108. What Facebook Ad Metrics Can Tell You Market research Investment Comparison Targeting Competitive

109. Export Data to Create Reports and Graphs

110. Ad Name Your descriptive for ad Status Complete – active - paused Bid Acceptable max Type Pay for impressions Pay for clicks CTR(%) Click through rate Average CPC Effective price of every click Average CPM Effective cost per 1,000 impressions (even on cost per click campaigns) Total Spent Facebook Ad Metrics Will Provide

111. Use Report Feature to Download and Manage Data Create spreadsheets

112. Reports by Campaign

113. Use Metrics to Refine Your Ads Create multiple ads of similar themes Organize them into campaigns Run for 1-2 week period while monitoring stats Analyze statistics Retire underperforming ads and run A/B testing on better ones Repeat – repeat – repeat Adjust demographics

114. Using Facebook Insightshttp://www.facebook.com/business/insights/?pages&i=9930176882http://www.facebook.com/help/?page=914 1. Interactions this week Likes Comments Wall posts Post quality 55.0 8 3. All fans over time Total fans/ unsubscribed fans New / removed fans Top countries Demographics Page views Unsubscribes / Resubscribes Media consumption 2. Fans who interact with… Interactions Interactions per post Post quality Posts Discussion posts Reviews Mentions

115. Insights Featurehttp://www.facebook.com/insights/ Facebook offers insight into your website “Like” activity

116. Insights Featurehttp://www.facebook.com/insights/ Facebook offers insight into your website “Like” and share activity

117. Using Facebook Insights Dashboard

118. Facebook Insights Now offers metrics on Facebook and your domain Gives great information on your connectivity within facebook … Google Analytics Provides Facebook as a traffic source but not specifics within Facebook Why You Need Google Analytics

119. Fee Based Social Media Tracking Software Options Radian6: http://www.radian6.com/ HootSuite: http://www.hootsuite.com Trackur: http://www.trackur.com BuddyMedia: http://buddymedia.com/ Nielsen/Buzzmetrics http://www.nielsen-online.comproducts_buzz.jsp?section=pro_buzz

120. Facebook Promotional Policies Read Facebook’spromotional guidelines carefully Do not ever call Facebook your partner Understand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or India Heed Facebook’s formatting requirements You can only administer a promotion through an application on Facebook Do not require a Facebook action You may become a fan but any action such as post a photo, update a status or comment is not allowed. You can allow new fans to access 3rd party app’s but you cannot notify winners via Facebook Brand Permission Center Advertising and Guidelines

121. Social Media Landscape

122. In the Trenches Using Facebook to Build Relationship and Brand Awareness

123. 10 Successful Facebook Pages http://www.socialmediaexaminer.com/top-10-facebook-pages/

125. Customize tabs

126. Offer a unique experienceLanding Page

127. Taco Bell Damage Control Transparency Transparency

128. Kenneth Cole PR Damage Control Transparency Acknowledge mistakes now controls damage later Achknowledgement

129. Using Facebook for a Cause A man with a pest control business and a pink bra

130. Help Save the Gulf Coast from the Oil Leak Clear objective Searchable title Both business page & group Cause Cause

132. Social links

133. Website linksCTA

134. Big Toy Team Energize a community Create Public Event and share But make it exciting and unique

135. Arthritis Foundation on Facebook Custom Content Lots of content

136. Have You Noticed? Pages Are Now Mini Websites… iFrames now add more flexibility Create unique landing pages for facebook Use 3rd party software Hire a Facebook developer

137. What Is Your Objective? website Conversation

139. Reasons to engage

141. Give Visitors Reasons to Fan Your Page

142. Have a Clear Call-to-Action

143. SuperBowl Facebook Marketing

144. Facebook Engagement

145. Create a Reason…For Fans Only Content Levi’s “Instant access to exclusive content.” 1-800 Flowers offers special discount off next order. DIGISTORE gives special offers Teesey Tees adds mystery *Social Media Examiner

146. Create a “Visible to Connection” Landing Page http://www.facebook.com/teeseytees?ref=ts#!/teeseytees?v=app_7146470109

147. Bob Evans Keeps Them Coming Back http://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793 http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebook Drive visitors to your website Offer relevant content Personalize your business Offer something special

148. Coupon Services Can Help http://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPO http://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPE http://www.newsamerica.com/ourproducts/consumersonline/default.aspx

149. eCommerce - Applications

150. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/ http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-tasks http://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-com http://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/ Keep it fresh and interesting Use display ads Improve customer service

151. Amazonhttp://www.facebook.com/home.php?#!/Amazonhttp://www.facebook.com/Amazon?ref=ts&v=app_172341942779663http://www.amazon.com/ http://www.wdfm.com/publish/facebook/ http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/ http://news.cnet.com/8301-1023_3-20011934-93.html Facebook Connection leads to custom detailed shopping list based on real-time behavior

152. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.org Used Facebook to sound alarm on funding threat Facebook sends visitors directly to website

153. Humanize your page Think of Facebook as another destination Think beyond marketing department Think community Think engagement Offer opt-in using a form page Be a valuable source of information Offer unique CTAs on Facebook not avail on your website Offer Customer Support 7 Tips for B2B Marketing

154. Facebook Photos (B2B) Folder for Wall Photos

155. Facebook Technical Marketing (B2B)

156. Ciscohttp://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=ts http://www.cisco.com Create pages for niche audience needs Online support Career certification Security Geographic locations

157. Keep the Branding Alive Microsoft Strong call-to-action Good integration of other Microsoft pages

158. Avayahttp://www.facebook.com/teeseytees?ref=ts#!/avaya?v=wallhttp://www.avaya.com/usa/ Be unique Location awareness Convergence

159. HubSpothttp://www.hubspot.comhttp://www.facebook.com/hubspot#!/hubspot?v=app_10442206389 http://www.colinalsheimer.com/hubspot-inbound-marketing-case-study Simple, inviting call to action

160. Get Satisfactionhttp://www.facebook.com/getsatisfaction http://getsatisfaction.com http://getsatisfaction.com/partners/facebook http://techcrunch.com/2010/03/10/get-satisfaction-turns-to-facebook-to-socialize-customer-support/ http://mashable.com/2010/03/10/social-engagement-hub/ Exceptional customer service is good branding

161. Dellhttp://www.facebook.com/dellhttp://www.facebook.com/delldeals http://www.facebook.com/dellsocialmedia Find more Dell Facebook pages, visit: http://www.dell.com/facebook Target niche audiences

162. Delta Airlines Engage with others Book travel Share your ideas http://www.facebook.com/delta

163. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=info Volkswagon Product Should Cross-pollinate Geo-target Pages are disconnected

164. Fordhttp://www.facebook.com/fordhttp://www.facebook.com/fordmustang Unveil new products Engage Fans

165. Audihttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/audi?v=app_17037175766 http://www.audiusa.com Top 25 Brands on Facebook Make it easy for your audience to find you

166. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.com Build community for your services

167. Sarasota Memorial Hospitalhttp://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.com

168. Harvard http://www.facebook.com/Harvard?ref=ts&v=app_6009294086http://harvard.edu/ Educate Entertain Enlighten = Engagement

169. US Armyhttp://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=ts Speak your audience’s language Marines Navy Air Force

170. Facebook Is Just One Part of Your Social Marketing Strategy

171. Steelmasterhttp://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.com Showcase product

172. BigCommercehttp://www.facebook.com/BigCommercehttp://www.facebook.com/home.php?#!/apps/application.php?id=342349437729&v=wallhttp://www.bigcommerce.com/ Engage Community

173. Quaker Oatshttp://www.facebook.com/Quaker http://www.quakeroats.com Connect Use landing pages

174. Buffalo Wild Wingshttp://www.facebook.com/BuffaloWildWingshttp://www.buffalowildwings.com/ Engage Engage Engage 3 million plus fans

175. Blue Sky Factoryhttp://www.facebook.com/apps/application.php?id=342349437729&v=wall#!/blueskyfactory http://www.blueskyfactory.com Address your audience’s pain points

176. US Congress on Facebook Informational Channel

177. Pages and Places in Facebook Search Whole Foods Market on Facebook

178. Old Spicehttp://www.oldspice.comhttp://twitter.com/oldspicehttp://www.facebook.com/OldSpice Target Branding

179. Big Green Egghttp://www.facebook.com/BigGreenEgghttp://www.biggreenegg.com Cross-pollinate with Vendors Used Facebook to launch cookbook

180. GrillMate Run contest to promote brand

181. Launch New Business on Facebook, Twitter, Blog Coupon promotions Cross promote Launched Jan 2011 Grown to over 14,000 Likes Uses Groups for collaboration

183. Research applications

184. If necessary, hire Facebook design/programming experts to develop custom tabs/apps

186. Connect With Bernie Borges…. Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media Marketing Websites: http://www.findandconvert.com http://www.bernieborges.com Blogs: http://www.findandconvert.com/blog http://www.bernieborges.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Pages: http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorges Google+ http://gplus.to/BernieBorges