This document discusses how marketing and sales can work together to capture sales-ready leads through budgetary pricing calls-to-action on company websites. It argues that B2B buyers search online for pricing information early in their purchase process. As a solution, it proposes using self-service pricing tools on websites to generate qualified leads with an implied acceptance that pushes them to sales. Customers who have used this approach are cited as examples. Cost and trial information is provided at the end.
1. Capturing Sales Ready Leads B2B Lead Generation Through Budgetary Pricing as a Call-to-Action January 19, 2011
2. Capturing Sales Ready Leads Bernie Borges Find and Convert Dale Underwood EchoQuote Tony Gonzales Federal Appliance
3. The Problem Your Company’s Website LEADS? Capturing Sales Ready Leads
4. Email Blasts PayPerClick PRWeb Tradeshows Webinars SEO Lunch&Learns Your Company’s Website LEADS? Capturing Sales Ready Leads
5. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing GOOD LEADS SALES
6. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog
7. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog GOOD LEADS SALES
8. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog Calls To Action Whitepapers Webinars Contact Us PUSH SALES
9. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog Calls To Action Whitepapers Webinars Contact Us PUSH Rejection by Sales SALES
10. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog Self-Service Pricing Calls To Action Whitepapers Webinars Contact Us PUSH Rejection by Sales SALES
11. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog Self-Service Pricing Calls To Action Whitepapers Webinars Contact Us PUSH PULL Rejection by Sales Implied Acceptance SALES
12. Marketing and Sales Working Together Tradeshows Email Blasts Webinars Lunch&Learns Marketing Company Website Blog Self-Service Pricing Calls To Action Whitepapers Webinars Contact Us PUSH PULL Rejection SALES