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Introduction to Social Media

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Miguel Bernas
Miguel Bernas

Presented to Nike Southeast Asia Sales team on 24 May 2010.

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Introduction to Social Media Presentated to Nike Southeast Asia Sales team 24 May 2010
Social Media ,[object Object],[object Object]
Social Media : a “Revolution”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
Why “revolution”? ,[object Object],[object Object]
Where people get information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Old” vs “New” media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Asian youth embrace SNS 76% belong to at least one social network
Asians lead in online social media China, South Korea, India and Japan lead in blogging, micro-blogging & social networks There are around 88m bloggers in China out of a global population of 240m
Where people get information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where people get information The recommendation by a friend online improves opinion of a brand, especially in Korea & China
New Gamers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price of content = zero? ,[object Object],[object Object],[object Object]
Price of content = zero? ,[object Object],[object Object],[object Object],[object Object]
Today’s young people ,[object Object],[object Object],[object Object],[object Object]
Brands & social media 2,634 “Fans”! “ Dissapointed with m1...have been with m1 for almost 8 years and what they can offer for a recontract is oni a 50 bucks voucher??? I might as well switch to singtel and and get the 100bucks off number porting and complete my plan with the mio home. M1 is such a disappointment.” “ Worst customer service ever, especially for corporate customers.” “ Im becoming a fan here to tell everyone dat m1's services really suck.” “ M1 U totally suck! I have been a loyal customer for 10+ years & this is how U treat your customers!!! ”
Brands & social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does advertising still define brands? ,[object Object],[object Object],[object Object]
Does advertising still define brands? http://www.youtube.com/watch?v=5NTRvlrP2NU&feature=related Views: 3,140,990
Or do the consumers define your brand? “ Nike Tiger Spoof” = 384 search results on Youtube Example 1 , Example 2 , Example 3
Relevance is a cornerstone of the Nike brand ,[object Object],[object Object],[object Object]
Brands & social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Celebrate fans
Brands & social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Miguel Bernas Chief Marketing Officer MatchMove Games [email_address] LinkedIn http://sg.linkedin.com/in/miguelbernas
[object Object]

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Introduction to Social Media

  • 1. Introduction to Social Media Presentated to Nike Southeast Asia Sales team 24 May 2010
  • 2.
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  • 9. Asian youth embrace SNS 76% belong to at least one social network
  • 10. Asians lead in online social media China, South Korea, India and Japan lead in blogging, micro-blogging & social networks There are around 88m bloggers in China out of a global population of 240m
  • 11.
  • 12. Where people get information The recommendation by a friend online improves opinion of a brand, especially in Korea & China
  • 13.
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  • 17. Brands & social media 2,634 “Fans”! “ Dissapointed with m1...have been with m1 for almost 8 years and what they can offer for a recontract is oni a 50 bucks voucher??? I might as well switch to singtel and and get the 100bucks off number porting and complete my plan with the mio home. M1 is such a disappointment.” “ Worst customer service ever, especially for corporate customers.” “ Im becoming a fan here to tell everyone dat m1's services really suck.” “ M1 U totally suck! I have been a loyal customer for 10+ years & this is how U treat your customers!!! ”
  • 18.
  • 19.
  • 20. Does advertising still define brands? http://www.youtube.com/watch?v=5NTRvlrP2NU&feature=related Views: 3,140,990
  • 21. Or do the consumers define your brand? “ Nike Tiger Spoof” = 384 search results on Youtube Example 1 , Example 2 , Example 3
  • 22.
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  • 26. Thank You! Miguel Bernas Chief Marketing Officer MatchMove Games [email_address] LinkedIn http://sg.linkedin.com/in/miguelbernas
  • 27.