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GLOBAL TECHNOLOGY TRENDS &
STARTUP HUBS 2014
From Silicon Valley to London To Seoul

January 22, 2014

SparkLabs Global Ventures

1
CONTENT
•  General Technology Trends
•  Mobile Industry Trends
•  Startup Trends
•  Global Startup Hubs
•  Startup Snapshots of Global Hubs : Silicon Valley,

NYC, London, Stockholm, Berlin, Tel Aviv, Beijing, and Seoul.

January 22, 2014

SparkLabs Global Ventures

2
General Technology Trends

January 22, 2014

SparkLabs Global Ventures

3
Continuing Evolution of Technology
Hot Trends at CES 2014
Bendable UHD TV	

Smart cars	

Wearable devices	

Curved OLED TV	

Smart watch	

Internet of Everything	

January 22, 2014

SparkLabs Global Ventures

4
Global IT Industry Growth Exceeding
OECD GDP Growth in 2014
•  IT industry is expected to grow 4.7% and 3.6% in 2013 and 2014 respectively
•  Mobile devices are recovering the slow demand of PCs and TVs
IT industry market growth VS OECD GDP growth

Revenue breakdown by electronic devices (global)

(%)

100%

0%

0%

0%

31%

33%

32%

2%

5%

18
80%

15.3

15

32%

33%

37%

13.3
12

8%

40%

12%

43%

60%

9
4.7

4.4

6
3.0

1.8

3

40%

1.2

1.4

3.6
2.3

44%

47%

45%

46%

44%

39%

35%

15%

43%

30%

28%

15%

14%

20%
24%

22%

22%

22%

21%

18%

17%

2006

2007

2008

2009

2010

2011

2012

0%

0
2010

2011

2012
IT

2014F

Axis Title
OECD GDP

Source: Gartner, SA, OECD, SparkLabs Global

January 22, 2014

2013F

TV

PC

Handset

2013F 2014F

Tablet PC

Source: DisplaySearch, Gartner, SA, SparkLabs Global

SparkLabs Global Ventures

5
Annual Demand Growth of IT
•  Global PC and TV demand will show a small recovery in 2014
•  Major IT products demand growth: PC -9.8%(2013) → -3.4%(2014F), LCD TV 1.0% →
5.4%, Home appliances 3.0% → 3.0%

•  Global mobile phone demand growth will increase from 3.6% in 2013 to 5.3% in 2014
Demand growth of major IT categories
(%)	
40

20

0

(20)
2008

2009
PC (-3.4%)

2010
LCD (5.4%)

2011
Handset 5.3%)

2012

2013F

2014F

Home Appliances (3.0%)

Source: DisplaySearch, Gartner, SA, SparkLabs Global

January 22, 2014

SparkLabs Global Ventures

6
Mobile Industry Trends

January 22, 2014

SparkLabs Global Ventures

7
Mobile Devices is Still the Major 
Demand Driver in 2014

Smartphone demand will continuously grow along with decreasing price
1) 
2) 
3) 
4) 

Smartphone penetration still remains below 60% in emerging markets (Latin America, Asia, Middle East)
LTE smartphone penetration hovers below 30%
Replacement demand for feature phone users are accelerating
The estimate-beating demand for mobile payment, shopping and banking services.

Global smartphone shipments are expected to grow 24% YoY to 1.2 billion units and
the penetration is expected to reach 71% in 2014.
Global smartphone market breakdown by price range

(Units mn)

(%)
100
80

2,000
42

48

53

54

51

38

35

22

22

1,000

25

51

26

27

500

12

14

16

0

2012

2013F

2014F

42

60
21
40

31

30

54

47

40

38

4
0
2006

6
0
2007

6
0
2008

9

18

19

0
2009

0
2010

1
2011

20
0

Global handset/smartphone shipment & ASP

Low($36-99)

Middle($100-190)

High($191-299)

Source: Gartner, SA, OECD, SparkLabs Global

January 22, 2014

1,500

2007

2008

2009

2010

Global handset

Premium(over $300)

2011

2012

2013F

2014F

Global smartphone

Source: Gartner, SA, OECD, SparkLabs Global

SparkLabs Global Ventures

8
Smartphone Market in 2013 & 2014
LTE smartphone penetration trends

Market share of LTE phone in 2013

(Unit mn)
500

38%

Sony, 2%

40%

Others, 14%

Nokia, 1%

400

30%

28%

Pantech, 4%

300
200

HTC, 3%

13%

10%

100
1%

0%

0
2010

2011

Samsung,
40%

Motorola,
5%

20%

LG, 11%

0%
2012
2013F
LTE phone

Apple, 20%

2014F

Smartphone penetration by region

Smartphone penetration timeline

100%

80%

71%

70%

80%

60%

60%

60%

50%

40%

40%

20%

30%

0%

20%
North
America

Western
Europe

Asia
Pacific

Central & Central &
Latin
Eastern
America Europe

Africa
Middle
East

10%
0%
2007

Source: SA, SparkLabs Global

January 22, 2014

2008

2009

2010

2011

2012

2013F 2014F

Source: SA, SparkLabs Global

SparkLabs Global Ventures

9
Mobile Application Growth
•  Usage of mobile application is accelerating along with increased consumption of
smartphones

•  The chart below shows the growth in events tracked since May of 2008, which reflects
the growth of the app economy

•  App usage steadily increases over the course of the day and ultimately peaks in the
evening unlike TV which remains low then has a dramatic jump in the evening
Worldwide mobile application events (billion)

Average time spent on iOS devices (U.S. only)

Source: Flurry Analytics

Source: Flurry Analytics

January 22, 2014

SparkLabs Global Ventures

10
Startup Trends

January 22, 2014

SparkLabs Global Ventures

11
New Startups by Category (U.S. & China)
•  Charts below shows category breakdown of new startups in U.S. and China in 2012
•  Mobile category took the largest percentage in U.S. startup market and second
largest percentage in China market in 2012
U.S. new startups by category (2012)

1%

2%
4%

Mobile

4%

4%

China new startups by category (2012)

2%

Personal
27%

6%

3%

Social Marketing

4%

Shopping
Social Personal

8%

E-commerce

0%
1%

Mobile web

3%

Social media
27%

5%

Games
Multimedia

7%

Media/Information

Kids
Education
13%

17%

15%

Web sales
9%

Search engines
Blogs/Forums

Gaming
13%

Travel
Health

Source: Media, SparkLabs Global

January 22, 2014

Web tools

25%

Payment/Donation
NGOs
Other

Source: Media, SparkLabs Global

SparkLabs Global Ventures

12
Investment in Mobile Companies Increases
•  Charts below shows category breakdown of U.S. angel investment
•  Internet and mobile sector increased by 4.9% and 3.3% respectively from end of 2012
to 3Q13, while healthcare sector decreased by 2.2% in the same period
U.S. angel investment trend in 2012

U.S. angel investment trend in 3Q13

Internet
Healthcare

14.20%
4.50%

Internet
3.1

Mobile & telecom

5.30%

Electronics

3.80%

Healthcare

4.1

31.90%
Industrial

10.4

36.8

4.1

Software(non-internet/
mobile)

6.2

Industrial

Consumer product
and services

6%

Services
13.30%

20.90%

Mobile & telecom

Consumer products &
services

16.6

Energy & utilities

Others

18.7
Others

Source: Media, SparkLabs Global

January 22, 2014

Source: Media, SparkLabs Global

SparkLabs Global Ventures

13
Seed Deals Receiving Next Funding
•  Companies receiving seed financing exclusively from Seed VC funds are almost half as likely to
raise follow-on financing as those raising seed financing from larger VC funds

•  In the graph below, Seed VC investments or those seed investments in which a VC participated
had a higher rate of receiving follow-on investment than seed investments which were strictly
participated in by angel investors

•  For seed rounds with VC participation, the rate at which companies received follow-on
investment was 46.7% while seed rounds comprised only of angels had follow-on rates of 35.4%
Percentage of Seed Deals Receiving Follow On

Follow-on Investment Rate in Seed VC Investments
by Investor type

Source: CB Insights

Source: CB Insights

January 22, 2014

SparkLabs Global Ventures

14
Global Startup Hubs

January 22, 2014

SparkLabs Global Ventures

15
GLOBAL HUBS

Stockholm	
London	

Silicon Valley	
New York	

January 22, 2014

Berlin	

Beijing	
Tel Aviv	

SparkLabs Global Ventures

Seoul	

16
DEFINITION
What defines a leading global
startup hub?

•  Engineering Talent

•  Startup Culture

•  Entrepreneurs / Mentors

•  Legal & Policy Infrastructure

•  Technical Infrastructure

•  Economic Foundation

•  Funding Ecosystem & Exits

•  Government Policies & Programs

January 22, 2014

SparkLabs Global Ventures

17
GLOBAL HUBS
Population of Top 8 
Global Startup Hubs


1.  Silicon Valley
7.1 Million

2.  New York City
19.8 Million

3.  London



13.6 Million

4.  Stockholm



2.1 Million

5.  Berlin



4.2 Million

6.  Tel Aviv



3.4 Million



7.  Beijing

19.3 Million



8.  Seoul

25.7 Million



*population by metro area

January 22, 2014

SparkLabs Global Ventures

18
SILICON VALLEY
Startup Snapshots of Silicon Valley

January 22, 2014

SparkLabs Global Ventures

19
NEW YORK CITY
Startup Snapshots of Silicon Alley


	

January 22, 2014

SparkLabs Global Ventures

20
LONDON
Startup Snapshots of London


	

January 22, 2014

SparkLabs Global Ventures

21
STOCKHOLM
Startup Snapshots of Stockholm


	

January 22, 2014

SparkLabs Global Ventures

22
BERLIN
Startup Snapshots of Berlin


	

6Wunderkinder

January 22, 2014

SparkLabs Global Ventures

23
TEL AVIV
Startup Snapshots of Tel Aviv


	

January 22, 2014

SparkLabs Global Ventures

24
BEIJING
Startup Snapshots of Beijing


	
Kaixin001

January 22, 2014

SparkLabs Global Ventures

25
SEOUL
Startup Snapshots of Seoul


	

January 22, 2014

SparkLabs Global Ventures

26
Thank you!


www.sparklabsglobal.com

January 22, 2014

SparkLabs Global Ventures

27

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Global Technology Trends & Startup Hubs 2014

  • 1. GLOBAL TECHNOLOGY TRENDS & STARTUP HUBS 2014 From Silicon Valley to London To Seoul January 22, 2014 SparkLabs Global Ventures 1
  • 2. CONTENT •  General Technology Trends •  Mobile Industry Trends •  Startup Trends •  Global Startup Hubs •  Startup Snapshots of Global Hubs : Silicon Valley, NYC, London, Stockholm, Berlin, Tel Aviv, Beijing, and Seoul. January 22, 2014 SparkLabs Global Ventures 2
  • 3. General Technology Trends January 22, 2014 SparkLabs Global Ventures 3
  • 4. Continuing Evolution of Technology Hot Trends at CES 2014 Bendable UHD TV Smart cars Wearable devices Curved OLED TV Smart watch Internet of Everything January 22, 2014 SparkLabs Global Ventures 4
  • 5. Global IT Industry Growth Exceeding OECD GDP Growth in 2014 •  IT industry is expected to grow 4.7% and 3.6% in 2013 and 2014 respectively •  Mobile devices are recovering the slow demand of PCs and TVs IT industry market growth VS OECD GDP growth Revenue breakdown by electronic devices (global) (%) 100% 0% 0% 0% 31% 33% 32% 2% 5% 18 80% 15.3 15 32% 33% 37% 13.3 12 8% 40% 12% 43% 60% 9 4.7 4.4 6 3.0 1.8 3 40% 1.2 1.4 3.6 2.3 44% 47% 45% 46% 44% 39% 35% 15% 43% 30% 28% 15% 14% 20% 24% 22% 22% 22% 21% 18% 17% 2006 2007 2008 2009 2010 2011 2012 0% 0 2010 2011 2012 IT 2014F Axis Title OECD GDP Source: Gartner, SA, OECD, SparkLabs Global January 22, 2014 2013F TV PC Handset 2013F 2014F Tablet PC Source: DisplaySearch, Gartner, SA, SparkLabs Global SparkLabs Global Ventures 5
  • 6. Annual Demand Growth of IT •  Global PC and TV demand will show a small recovery in 2014 •  Major IT products demand growth: PC -9.8%(2013) → -3.4%(2014F), LCD TV 1.0% → 5.4%, Home appliances 3.0% → 3.0% •  Global mobile phone demand growth will increase from 3.6% in 2013 to 5.3% in 2014 Demand growth of major IT categories (%) 40 20 0 (20) 2008 2009 PC (-3.4%) 2010 LCD (5.4%) 2011 Handset 5.3%) 2012 2013F 2014F Home Appliances (3.0%) Source: DisplaySearch, Gartner, SA, SparkLabs Global January 22, 2014 SparkLabs Global Ventures 6
  • 7. Mobile Industry Trends January 22, 2014 SparkLabs Global Ventures 7
  • 8. Mobile Devices is Still the Major Demand Driver in 2014 Smartphone demand will continuously grow along with decreasing price 1)  2)  3)  4)  Smartphone penetration still remains below 60% in emerging markets (Latin America, Asia, Middle East) LTE smartphone penetration hovers below 30% Replacement demand for feature phone users are accelerating The estimate-beating demand for mobile payment, shopping and banking services. Global smartphone shipments are expected to grow 24% YoY to 1.2 billion units and the penetration is expected to reach 71% in 2014. Global smartphone market breakdown by price range (Units mn) (%) 100 80 2,000 42 48 53 54 51 38 35 22 22 1,000 25 51 26 27 500 12 14 16 0 2012 2013F 2014F 42 60 21 40 31 30 54 47 40 38 4 0 2006 6 0 2007 6 0 2008 9 18 19 0 2009 0 2010 1 2011 20 0 Global handset/smartphone shipment & ASP Low($36-99) Middle($100-190) High($191-299) Source: Gartner, SA, OECD, SparkLabs Global January 22, 2014 1,500 2007 2008 2009 2010 Global handset Premium(over $300) 2011 2012 2013F 2014F Global smartphone Source: Gartner, SA, OECD, SparkLabs Global SparkLabs Global Ventures 8
  • 9. Smartphone Market in 2013 & 2014 LTE smartphone penetration trends Market share of LTE phone in 2013 (Unit mn) 500 38% Sony, 2% 40% Others, 14% Nokia, 1% 400 30% 28% Pantech, 4% 300 200 HTC, 3% 13% 10% 100 1% 0% 0 2010 2011 Samsung, 40% Motorola, 5% 20% LG, 11% 0% 2012 2013F LTE phone Apple, 20% 2014F Smartphone penetration by region Smartphone penetration timeline 100% 80% 71% 70% 80% 60% 60% 60% 50% 40% 40% 20% 30% 0% 20% North America Western Europe Asia Pacific Central & Central & Latin Eastern America Europe Africa Middle East 10% 0% 2007 Source: SA, SparkLabs Global January 22, 2014 2008 2009 2010 2011 2012 2013F 2014F Source: SA, SparkLabs Global SparkLabs Global Ventures 9
  • 10. Mobile Application Growth •  Usage of mobile application is accelerating along with increased consumption of smartphones •  The chart below shows the growth in events tracked since May of 2008, which reflects the growth of the app economy •  App usage steadily increases over the course of the day and ultimately peaks in the evening unlike TV which remains low then has a dramatic jump in the evening Worldwide mobile application events (billion) Average time spent on iOS devices (U.S. only) Source: Flurry Analytics Source: Flurry Analytics January 22, 2014 SparkLabs Global Ventures 10
  • 11. Startup Trends January 22, 2014 SparkLabs Global Ventures 11
  • 12. New Startups by Category (U.S. & China) •  Charts below shows category breakdown of new startups in U.S. and China in 2012 •  Mobile category took the largest percentage in U.S. startup market and second largest percentage in China market in 2012 U.S. new startups by category (2012) 1% 2% 4% Mobile 4% 4% China new startups by category (2012) 2% Personal 27% 6% 3% Social Marketing 4% Shopping Social Personal 8% E-commerce 0% 1% Mobile web 3% Social media 27% 5% Games Multimedia 7% Media/Information Kids Education 13% 17% 15% Web sales 9% Search engines Blogs/Forums Gaming 13% Travel Health Source: Media, SparkLabs Global January 22, 2014 Web tools 25% Payment/Donation NGOs Other Source: Media, SparkLabs Global SparkLabs Global Ventures 12
  • 13. Investment in Mobile Companies Increases •  Charts below shows category breakdown of U.S. angel investment •  Internet and mobile sector increased by 4.9% and 3.3% respectively from end of 2012 to 3Q13, while healthcare sector decreased by 2.2% in the same period U.S. angel investment trend in 2012 U.S. angel investment trend in 3Q13 Internet Healthcare 14.20% 4.50% Internet 3.1 Mobile & telecom 5.30% Electronics 3.80% Healthcare 4.1 31.90% Industrial 10.4 36.8 4.1 Software(non-internet/ mobile) 6.2 Industrial Consumer product and services 6% Services 13.30% 20.90% Mobile & telecom Consumer products & services 16.6 Energy & utilities Others 18.7 Others Source: Media, SparkLabs Global January 22, 2014 Source: Media, SparkLabs Global SparkLabs Global Ventures 13
  • 14. Seed Deals Receiving Next Funding •  Companies receiving seed financing exclusively from Seed VC funds are almost half as likely to raise follow-on financing as those raising seed financing from larger VC funds •  In the graph below, Seed VC investments or those seed investments in which a VC participated had a higher rate of receiving follow-on investment than seed investments which were strictly participated in by angel investors •  For seed rounds with VC participation, the rate at which companies received follow-on investment was 46.7% while seed rounds comprised only of angels had follow-on rates of 35.4% Percentage of Seed Deals Receiving Follow On Follow-on Investment Rate in Seed VC Investments by Investor type Source: CB Insights Source: CB Insights January 22, 2014 SparkLabs Global Ventures 14
  • 15. Global Startup Hubs January 22, 2014 SparkLabs Global Ventures 15
  • 16. GLOBAL HUBS Stockholm London Silicon Valley New York January 22, 2014 Berlin Beijing Tel Aviv SparkLabs Global Ventures Seoul 16
  • 17. DEFINITION What defines a leading global startup hub? •  Engineering Talent •  Startup Culture •  Entrepreneurs / Mentors •  Legal & Policy Infrastructure •  Technical Infrastructure •  Economic Foundation •  Funding Ecosystem & Exits •  Government Policies & Programs January 22, 2014 SparkLabs Global Ventures 17
  • 18. GLOBAL HUBS Population of Top 8 Global Startup Hubs 1.  Silicon Valley 7.1 Million 2.  New York City 19.8 Million 3.  London 13.6 Million 4.  Stockholm 2.1 Million 5.  Berlin 4.2 Million 6.  Tel Aviv 3.4 Million 7.  Beijing 19.3 Million 8.  Seoul 25.7 Million *population by metro area January 22, 2014 SparkLabs Global Ventures 18
  • 19. SILICON VALLEY Startup Snapshots of Silicon Valley January 22, 2014 SparkLabs Global Ventures 19
  • 20. NEW YORK CITY Startup Snapshots of Silicon Alley 
 January 22, 2014 SparkLabs Global Ventures 20
  • 21. LONDON Startup Snapshots of London 
 January 22, 2014 SparkLabs Global Ventures 21
  • 22. STOCKHOLM Startup Snapshots of Stockholm 
 January 22, 2014 SparkLabs Global Ventures 22
  • 23. BERLIN Startup Snapshots of Berlin 
 6Wunderkinder January 22, 2014 SparkLabs Global Ventures 23
  • 24. TEL AVIV Startup Snapshots of Tel Aviv 
 January 22, 2014 SparkLabs Global Ventures 24
  • 25. BEIJING Startup Snapshots of Beijing 
 Kaixin001 January 22, 2014 SparkLabs Global Ventures 25
  • 26. SEOUL Startup Snapshots of Seoul 
 January 22, 2014 SparkLabs Global Ventures 26
  • 27. Thank you! www.sparklabsglobal.com January 22, 2014 SparkLabs Global Ventures 27