How to profitably publish financial news online in New Zealand By Bernard Hickey

1. How to profitably publish financial news online for free in NZ Massey University Chancellor Lunchtime Seminar - July 29 - Albany

2. How media changedHow to make moneyHow to make it here Massey University Chancellor Lunchtime Seminar - July 29 - Albany

3. I fell in love at Massey…. at least twice Massey University Chancellor Lunchtime Seminar - July 29 - Albany

4. Radio Massey 89/90… Massey University Chancellor Lunchtime Seminar - July 29 - Albany

5. …and my wife. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

6. Pretty Hate Machine1990 – Head like a Hole Massey University Chancellor Lunchtime Seminar - July 29 - Albany

7. Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE Massey University Chancellor Lunchtime Seminar - July 29 - Albany

8. My lovely daughter-1993 Massey University Chancellor Lunchtime Seminar - July 29 - Albany

9. The Downward Spiral Massey University Chancellor Lunchtime Seminar - July 29 - Albany

10. Daughteron Internet1996 Massey University Chancellor Lunchtime Seminar - July 29 - Albany

11. Daughterlikes Trent Reznor Massey University Chancellor Lunchtime Seminar - July 29 - Albany

12. Trent Reznor is a new media genius“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer premium packages for sale & make them limited editions / scarce goods” Massey University Chancellor Lunchtime Seminar - July 29 - Albany

13. How interest.co.nz makes money by giving away its news for free Massey University Chancellor Lunchtime Seminar - July 29 - Albany

14. Here’s our 10 commandments Massey University Chancellor Lunchtime Seminar - July 29 - Albany

15. 1. Keep costs low Massey University Chancellor Lunchtime Seminar - July 29 - Albany

16. Drink Instant coffeeCycle to workWork from homeUse open sourceNever pay everDon’t advertiseUse free wherever Massey University Chancellor Lunchtime Seminar - July 29 - Albany

17. 2. Google is god Massey University Chancellor Lunchtime Seminar - July 29 - Albany

18. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

19. Think Page RankGenerate google juiceThe link economyThe Algorithm rulesSEO,SEMAdwords, Adsense Massey University Chancellor Lunchtime Seminar - July 29 - Albany

20. 3. Worship your community Massey University Chancellor Lunchtime Seminar - July 29 - Albany

21. Use WordPressWelcome commentsDebate, Prod, PollHelp, invite, tolerateBuild, build, build Massey University Chancellor Lunchtime Seminar - July 29 - Albany

22. 3. Share link love Massey University Chancellor Lunchtime Seminar - July 29 - Albany

23. Link to othersEmbed other mediaBe part of an online communityAll about the hyperlink Massey University Chancellor Lunchtime Seminar - July 29 - Albany

24. 4. Donate the news and sell the data Massey University Chancellor Lunchtime Seminar - July 29 - Albany

25. Give away news onlineCollect lots of dataSell it another formRates data to banksReserve BankNews sold to media Massey University Chancellor Lunchtime Seminar - July 29 - Albany

26. 5. Be open and tolerant Massey University Chancellor Lunchtime Seminar - July 29 - Albany

27. There is no monopolyCompetitors = partnersDon’t try to hog stuffUse other mediaEmbrace debate Massey University Chancellor Lunchtime Seminar - July 29 - Albany

28. 6. Spread the gospel through other media Massey University Chancellor Lunchtime Seminar - July 29 - Albany

29. TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National PanelNZHerald blogHerald on Sunday Massey University Chancellor Lunchtime Seminar - July 29 - Albany

30. 7. Open your source and be happy Massey University Chancellor Lunchtime Seminar - July 29 - Albany

31. Never pay a license feeEmbrace open sourceDeveloper communitiesPlugins for AfricaUse the cloud Massey University Chancellor Lunchtime Seminar - July 29 - Albany

32. 8. Be the best and link to the rest Massey University Chancellor Lunchtime Seminar - July 29 - Albany

33. Don’t bother doing it allWe’re not aloneFocus on added valueShare link loveFocus on a niche Massey University Chancellor Lunchtime Seminar - July 29 - Albany

34. 10. Focus on a lucrative niche and nail it Massey University Chancellor Lunchtime Seminar - July 29 - Albany

35. 2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits every 6-18 months0.01% = NZ$26 mln Massey University Chancellor Lunchtime Seminar - July 29 - Albany

36. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

37. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

38. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

39. It’s all about Interest Rates and House Prices Massey University Chancellor Lunchtime Seminar - July 29 - Albany

41. 120,000 readers

42. 1 million pages

43. 54% male

44. 62% earn over 80k

45. 50% managersMassey University Chancellor Lunchtime Seminar - July 29 - Albany

46. Massey University Chancellor Lunchtime Seminar - July 29 - Albany

47. Massey University Chancellor Lunchtime Seminar - July 29 - Albany