Euromonitor International’s “Consumer Foodservice in Australia” is now available at ReportsnReports.com.

1. Consumer Foodservice in Australia
Report Summary
EXECUTIVE SUMMARY
Consumers upgrade during economic slowdown
Although performing far better than other economies around the world, the Australian economy,
particularly the retail category, was virtually stagnant throughout 2010. Consumer foodservice appeared
to be a major exception, with consumers deciding that food was an “affordable indulgence”, where for
just a couple of dollars extra they could enjoy something special. This trend was especially visible in fast
food, where such concepts as “gourmet pizza”, championed by Crust Gourmet Pizza, and Pizza Capers,
and “gourmet burgers”, championed by Grill’d, was the most notable feature in consumer foodservice in
2010.
Taking it away
While consumers embraced Australia consumer foodservice market in 2010, they still prefer to eat in
the comfort of their own home, where they can watch television and do not have to get dressed up.
100% HDTA therefore represented the fastest growing category in consumer foodservice, while other
chains which do offer dine-in options have seen their takeaway component increase in recent years. As
consumer foodservice slowly shifts to being a 24-hour industry, drive-thru outlets have proven
particularly successful.
McDonald’s still the Big Mac
Although Subway has more outlets, when it comes to value share McDonald’s is the largest player in
Australia consumer foodservice, even if the additional share provided by McCafé outlets is not
included. The popularity of McDonald’s in Australia, where its popularity is greater than most other
markets around the world, is due in part to having spent the last decade improving its reputation
through such measures as a “Healthy Choice” menu, and the introduction of McCafé, both of which
were Australian innovations. In 2010, however, continued growth was largely due to the popularity of
McDonald’s’ range of Angus burgers
Chains continue takeover
Although they make up only around a third of the total value of consumer foodservice in Australia,
chains continue to grow in importance, as emerging players in consumer foodservice embrace the
franchise system as a means of expanding their brands as rapidly as possible. This system slowed down
considerably during the economic slowdown due to the highly publicised failures of Krispy Kreme and
Souvlaki Hut, uncertainty regarding proposed legislation, and difficulties in obtaining finance from the
banks.

2. Bright future for consumer foodservice
Although the difficulties involved in sourcing new franchisees during the economic slowdown will act as
something of a suppressing force over at least the early years of the forecast period, consumer
foodservice as a whole is likely to perform well. Specifically, the trend towards “affordable indulgences”
will ensure that the consumers who embraced “gourmet pizzas” and “gourmet burgers” during the
economic slowdown embrace them to an even greater degree as the economy recovers.
Table of Contents
Consumer Foodservice in Australia - Industry Overview
EXECUTIVE SUMMARY
Consumers upgrade during economic slowdown
Taking it away
McDonald’s still the Big Mac
Chains continue takeover
Bright future for consumer foodservice
KEY TRENDS AND DEVELOPMENTS
Consumer foodservice sales higher than ever
Domestic brands see greater success
All just a little bit fancy
iFood
A time and a place for everything
Fast food diet
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
Table 6 Sales in Consumer Foodservice by Location 2005-2010
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
Table 8 Chained Consumer Foodservice Company Shares 2006-2010

3. Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
APPENDIX
National Consumer Expenditure
Table 12 Consumer Expenditure on Consumer Foodservice 2007-2009
Table 13 Consumer Expenditure on Consumer Foodservice 2004-2010
Trade Association statistics
OPERATING ENVIRONMENT
Franchising
DEFINITIONS
Summary 1 Research Sources
Consumer Foodservice in Australia - Company Profiles
Coffee Club Pty Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 4 Coffee Club: Competitive Position 2010
Eagle Boys Dial a Pizza Australia Pty Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 7 Eagle Boys Dial-A-Pizza Pty Ltd: Competitive Position 2010
Franchised Food Group in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING

4. Summary 10 Franchised Food Group: Competitive Position 2010
Hog's Breath Café (Australia) Pty Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 13 Hog’s Breath Café Pty Ltd: Competitive Position 2010
Jireh International Pty Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 16 Jireh International: Competitive Position 2010
Quick Service Restaurant Holdings in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 19 Quick Service Restaurant Holdings: Competitive Position 2010
Retail Food Group Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 22 Retail Food Group: Competitive Position 2010
The Retail Zoo Pty Ltd in Consumer Foodservice (Australia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
SUPPLIERS
COMPETITIVE POSITIONING
Summary 25 The Retail Zoo Pty Ltd: Competitive Position 2010
100% Home Delivery/Takeaway in Australia - Category Analysis
HEADLINES

5. TRENDS
Although not experiencing quite the same spectacular growth as 2009, 100% HDTA still saw a good year
in 2010, with current value growth of 8% and outlet growth of 4%. Some of this slowdown was merely
the result of plateauing and consolidation after the strong growth of the two preceding years, and some
was simply due to stagnant growth in retail spending as a whole. In fact this stagnation of overall retail
spending in the Australian economy contributed to the growth of 100% HDTA: consumers with a greater
propensity to stay at home presented opportunities for an industry that can bring the food to them.
COMPETITIVE LANDSCAPE
With competition in 100% HDTA intensifying in 2010, Domino’s remained the leading brand with 43%
value share, although this slipped from 44% in 2009. Despite its attempts to compete with Eagle Boys
Dial-a-Pizza and Pizza Capers by innovating on the pizza crust instead of the toppings, it was the
increasingly exotic toppings of Eagle Boys Dial-A-Pizza that achieved the greatest gains. The company’s
value share increased from 20% in 2009 to 22% in 2010. It even acquired Pizza Haven, previously a major
player in 100% HDTA in Australia, but whose low-price positioning has become irrelevant, and
consequently the company had virtually disappeared at the time of writing.
PROSPECTS
Despite the slowdown in 2010 100% HDTA is a far more vibrant category in 2011 than it was even just a
couple of years earlier. Consumers have become so used to being able to order online that they see no
reason why they cannot do so for other cuisines. Recent years have seen a growing number of Chinese
and Indian immigrants becoming franchisees in order to migrate to Australia on a business visa. This
produces an ideal environment for the expansion of Chinese and Indian chains, including within 100%
HDTA – a category which is currently underdeveloped. It is other 100% HDTA, however, that is expected
to see the strongest growth over the forecast period, with an expected constant value CAGR of 10%.
However, even by the end of the forecast period it will still only account for a small proportion of overall
sales compared with pizza, representing only 3% of 100% HDTA’s total value in 2015.
CATEGORY DATA
Table 14 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
Table 15 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010
Table 16 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010
Table 17 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010
Table 18 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010
Table 19 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010
Table 20 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010

6. Table 21 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015
Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-
2015
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-
2015
Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-
2015
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth
2010-2015
Cafés/Bars in Australia - Category Analysis
HEADLINES
TRENDS
Cafés/bars had a tough year in 2010, with the value of the category falling by 2% in current value terms.
This fall was seen predominately within bars/pubs, as consumers increasingly preferred to entertain at
home during the economic slowdown.
COMPETITIVE LANDSCAPE
McCafé’s surged in 2010 as existing McDonald’s establishments were renovated to incorporate McCafé
outlets. The existing network of McDonald’s is a distinct competitive advantage for McCafé, as it is able
to use the same retail footprint, as well as providing a means for McDonald’s to upsell to customers. The
McCafé concept was originally conceived in Australia, where the establishments have been present
since 1993 but 2009 and 2010 has seen their expansion to include the vast majority of McDonald’s
outlets, thus pushing their value share of chained cafés/bars up from 26% in 2009 to 28% in 2010.
PROSPECTS
The forecast period will be awkward for cafés/bars, with a constant value CAGR of only 2% predicted, as
consumers limit their spending over the forecast period. The strategy towards encouraging consumers
to buy a meal in addition to coffee and a cake will pay dividends as the economy recovers, however, and
consumers become more willing to spend more.
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2005-2010

7. Table 29 Cafés/Bars by Category: Number of Transactions 2005-2010
Table 30 Cafés/Bars by Category: Foodservice Value 2005-2010
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010
Table 32 Cafés/Bars by Category: % Transaction Growth 2005-2010
Table 33 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010
Table 34 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010
Table 35 Brand Shares of Chained Cafés/Bars 2007-2010
Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015
Table 39 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015
Consumer Foodservice by Location in Australia - Category Analysis
HEADLINES
TRENDS
Standalone locations remained dominant in 2010, making up 70% of outlets – a figure that edged down
slightly, as consumer foodservice operators, continued to be attracted to retail locations. The number of
retail locations is limited, however, and instead the vast majority of consumer foodservice outlets are in
standalone environments such as the high streets of Australian towns and suburbs.
COMPETITIVE LANDSCAPE
The leading brands in concession operators are typically the same as those elsewhere, particularly in the
case of airports, in which the foodservice offerings closely resemble those seen in most popular retail
locations. Universities, being controlled in the main by left-leaning student unions, have typically been
distrustful of multinationals and chains in general, and are therefore largely catered to by independents.
The main exception is Aroma Café, based in Western Australia, but whose outlets outside that state are
almost exclusively in universities and Technical and Further Education (TAFE) campuses.

8. PROSPECTS
The appetite of retail developers for new developments has fallen off since the global financial crisis,
and with credit lending tight, has not yet recovered. This has not impacted upon consumer foodservice
as yet, since new shopping centres, planned prior to the global financial crisis, are still being completed.
It will, however, have a significant impact going forward, putting the brakes on the expansion plans of
franchises. Once consumer spending returns, there will be a lag of a few years until retail developments
pick up again. Until this occurs, most likely towards the end of the forecast period, vacant spaces in
shopping centres will be difficult to come by, and be subject to rising rents. Consumer foodservice
operators will need to focus on alternative locations, most notably standalone.
CATEGORY DATA
Table 42 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
Table 43 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010
Table 44 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010
Table 45 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010
Table 46 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010
Table 47 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010
Table 48 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010
Table 49 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010
Table 50 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010
Table 51 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010
Table 52 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010
Table 53 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010
Table 54 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010
Table 55 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010
Table 56 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010
Table 57 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010
Table 58 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010

9. Table 59 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010
Table 60 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
Table 61 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010
Table 62 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010
Table 63 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010
Table 64 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010
Table 65 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010
Table 66 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010
Table 67 Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010
Table 68 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010
Table 69 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010
Table 70 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010
Table 71 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010
Table 72 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
Table 73 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010
Table 74 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010
Table 75 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010
Table 76 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010
Table 77 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010
Table 78 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015
Table 79 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015
Table 80 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015
Table 81 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015

10. Table 82 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015
Table 83 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015
Table 84 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015
Table 85 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2010-2015
Table 86 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015
Table 87 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2010-2015
Table 88 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2010-2015
Table 89 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2010-
2015
Table 90 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015
Table 91 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2010-2015
Table 92 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015
Table 93 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015
Table 94 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015
Table 95 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2010-2015
Table 96 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015
Table 97 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015
Table 98 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015
Table 99 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015
Table 100 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015
Table 101 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2010-2015
Table 102 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015
Table 103 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015
Table 104 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015

11. Table 105 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015
Table 106 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015
Table 107 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2010-
2015
Table 108 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015
Table 109 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015
Table 110 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015
Table 111 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015
Table 112 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015
Table 113 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2010-2015
Fast Food in Australia - Category Analysis
HEADLINES
TRENDS
Despite the economic slowdown fast food had a particularly successful year in 2010, growing 7% in
current value terms, down from the 9% increase of 2009. There were several reasons for this continued
strong growth, including consumers reducing expenditure and thus trading down during the economic
slowdown. At the same time, the boundaries between fast food and full-service restaurants are
increasingly blurred. This is due to the growth of chains that follow the “fast casual” concept, and a
“gourmet” trend, which is particularly evident in pizza fast food and burger fast food. In pizza fast food,
this was driven by new players such as Crust Gourmet Pizza and Pizza Capers, while burger fast food has
a new gourmet player: Grill’d. Meanwhile, established players, including leader McDonald’s, have added
value through such offerings as the Grand Angus and Mighty Angus, and its gourmet M Selections range.
Each of these trends also contributed to the strong growth of 2009, but their influence was still felt in
2010.
COMPETITIVE LANDSCAPE
McDonald’s remains by far the largest player in fast food in Australia, holding a value share of over 30%
in chained fast food, and an incredible 78% in chained burger fast food. This has long been one of the
strongest global markets for McDonald’s. One of the reasons for this is that the improvements in the
McDonald’s brand – in terms of health, for example – were initiated by McDonald’s in Australia, which
made it more acceptable to consumers, many of whom previously considered McDonald’s’ offerings as
simply junk food. Many consumers still do hold this perception, but increasingly McDonald’s is reaping
the benefits of its improved brand image. These initiatives include the integration of McCafé – initially
invented in Australia in 1993, and since adopted by McDonald’s around the world – into McDonald’s’

12. outlets, and its offering of free wi-fi. These efforts represented an important part of the company’s
attempt to move away from its “fast food” image towards creating a more stylish environment in which
consumers want to spend more time. As a result, not only has McCafé contributed to rising spend per
transaction within the combination of McDonald’s/McCafé, but it has also served to take share from
other competitors. However, spend per transaction within McDonald’s itself has edged down as
consumers choose a coffee instead of a Coke, for example.
PROSPECTS
Much of the success of fast food in recent years has been due to the popularity of the Angus burger, the
emergence of both “gourmet burgers” and “gourmet pizzas”, as well as the fast casual concept. The
impact of these is likely to fade over the forecast period. Even though Grill’d, with a less than 1% value
share in burger fast food, could potentially gain a couple of extra percentage points as it expands across
Australia, it remains only a minor player, and would have only a minor impact on the overall fast food
category. Furthermore, fast casual is unlikely to have a major impact on Australia, as the market already
has a wide variety of inexpensive eating options, typically referred to as “cheap eats”. Although many
fast food operators, ranging from Nando’s to McDonald’s with its incorporation of McCafé, are
renovating their outlets to make them more attractive and encourage consumers to spend more, such
additional expenditure is likely to be marginal. As a result, fast food is expected to experience a solid
constant value CAGR of 4% over the forecast period, while the premiumisation trend will increase spend
per transaction from A$9.60 in 2010 up to A$10.06 in 2011.
CATEGORY DATA
Table 114 Fast Food by Category: Units/Outlets 2005-2010
Table 115 Fast Food by Category: Number of Transactions 2005-2010
Table 116 Fast Food by Category: Foodservice Value 2005-2010
Table 117 Fast Food by Category: % Units/Outlets Growth 2005-2010
Table 118 Fast Food by Category: % Transaction Growth 2005-2010
Table 119 Fast Food by Category: % Foodservice Value Growth 2005-2010
Table 120 Sales of Bakery Products Fast Food by Type 2007-2010
Table 121 Global Brand Owner Shares of Chained Fast Food 2006-2010
Table 122 Brand Shares of Chained Fast Food 2007-2010
Table 123 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
Table 124 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015

13. Table 125 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015
Table 126 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015
Table 127 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015
Table 128 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
Full-Service Restaurants in Australia - Category Analysis
HEADLINES
TRENDS
Despite a general slowdown in retail over 2010, consumers still found reasons to engage in full-service
restaurants, which have saw 4% current value growth that year. Although spend per transaction edged
up in full-service restaurants from A$39.15 in 2009 to A$39.87 in 2010, this impact was far less than in
the case of other categories. This was because consumers did not feel confident in spending
excessively, and generally moved down from expensive full-service restaurants to casual dining
establishments, where the cost is much lower.
COMPETITIVE LANDSCAPE
Full-service restaurants in Australia are predominately independent, with only a small share – 3% of
outlets and 6% of value – held by chains at the end of the review period. On those occasions when
consumers may visit a full-service restaurant they tend to prefer a unique and more authentic
experience, that can be offered by a chain. However, as Australian consumers have become familiar
with Asian foods they have demonstrated a growing preference authentic, individual establishments in
this particular category. In North American restaurants, by contrast, being part of a chain is considered
part of the cultural experience.
PROSPECTS
Sudden and unanticipated fads for particular cuisines not taken into account, the constant value CAGR
for full-service restaurants is expected to be 2% over the forecast period. This will be driven mostly by
Asian and Latin American full-service restaurants, as Australian consumers are attracted to cuisine which
they are not capable of reproducing themselves at home. The potential growth of full-service
restaurants will be impacted, however, by the “premiumisation” of other categories such as fast food
and cafés/bars. Both have improved their meal offerings and are therefore encroaching on the
consumers typically served by full-service restaurants, particularly at the value end of the market. This is
a particular threat in terms of Latin American full-service restaurants, which will face growing
competition from “fast casual”-style Latin American fast food establishments such as Salsa Fresh Mex
Grill.
CATEGORY DATA
Table 129 Full-Service Restaurants by Category: Units/Outlets 2005-2010

14. Table 130 Full-Service Restaurants by Category: Number of Transactions 2005-2010
Table 131 Full-Service Restaurants by Category: Foodservice Value 2005-2010
Table 132 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010
Table 133 Full-Service Restaurants by Category: % Transaction Growth 2005-2010
Table 134 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010
Table 135 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010
Table 136 Brand Shares of Chained Full-Service Restaurants 2007-2010
Table 137 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015
Table 138 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015
Table 139 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015
Table 140 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015
Table 141 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015
Table 142 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-
2015
Self-Service Cafeterias in Australia - Category Analysis
HEADLINES
TRENDS
There is little tradition of self-service cafeterias in Australia, so any development of the category is
sporadic.
COMPETITIVE LANDSCAPE
The only self-service cafeteria chain in Australia is MYO – “make your own”. This allows consumers to
make their own sandwiches and salads from component ingredients. Outlets are located within business
districts in order to capture busy office workers, and also those who have specific tastes.
PROSPECTS
Although MYO appears to be largely successful, it is not large enough to inspire other chains to emerge
with their own take on the concept. Also, despite several years of expansion, the company had only 19
outlets at the end of the review period – a significant number but not a run-away success.

15. CATEGORY DATA
Table 143 Self-Service Cafeterias: Units/Outlets 2005-2010
Table 144 Self-Service Cafeterias: Number of Transactions 2005-2010
Table 145 Self-Service Cafeterias: Foodservice Value 2005-2010
Table 146 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
Table 147 Self-Service Cafeterias: % Transaction Growth 2005-2010
Table 148 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
Table 149 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010
Table 150 Brand Shares of Chained Self-Service Cafeterias 2007-2010
Table 151 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015
Table 152 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015
Table 153 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015
Table 154 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015
Table 155 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015
Table 156 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-2015
Street Stalls/Kiosks in Australia - Category Analysis
HEADLINES
TRENDS
Value growth for street stalls/kiosks fell from 4% in 2009, down to 3% in 2010, to reach A$2.5billion. This
cause of this slowing in growth can be attributed to conditions in the primary location of street
stalls/kiosks; as kiosks in Australia’s extensive collection of shopping centres, either as stand-alone
kiosks or as part of a food court. Australian retail slowed in 2010, as consumer confidence was shaky,
and retail traffic through shopping centres weakened.
COMPETITIVE LANDSCAPE
With outlets in virtually every major Australian shopping centre, Donut King, Boost Juice and Muffin
Break are the largest players in street stalls/kiosks in Australia, with 18%, 16% and 15% value market
share respectively, with Wendy’s Supa Sundaes close behind at 12%. Each of these brands have slipped

16. downwards in 2011, as consumers have stayed away from shopping centres and therefore the kiosks of
these brands. Instead it has been the coffee-related and non-retail location based brands that have
experienced the strongest growth.
PROSPECTS
The slump that Australian retail has experienced over 2010 and 2011, is likely to continue as Australian
consumers stay away from shopping centres and decide instead to save. Alternatively, on those occasion
when Australian consumers wish to make a purchase, they shall be increasingly likely to make the
purchase online. Either way, the amount of foot traffic in Australian shopping centres, upon which street
stalls/ kiosks rely, shall continue to be subdued over the forecast period, experiencing a negative
constant value CAGR of -1%.
CATEGORY DATA
Table 157 Street Stalls/Kiosks: Units/Outlets 2005-2010
Table 158 Street Stalls/Kiosks: Number of Transactions 2005-2010
Table 159 Street Stalls/Kiosks: Foodservice Value 2005-2010
Table 160 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
Table 161 Street Stalls/Kiosks: % Transaction Growth 2005-2010
Table 162 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
Table 163 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010
Table 164 Brand Shares of Chained Street Stalls/Kiosks 2007-2010
Table 165 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
Table 166 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015
Table 167 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015
Table 168 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015
Table 169 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015
Table 170 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015
Related Reports:
Consumer Foodservice in Austria
Consumer Foodservice in Ukraine

17. Consumer Foodservice in Hungary
Consumer Foodservice in Turkey
Consumer Foodservice in Spain
Consumer Foodservice in Thailand
Consumer Foodservice in Slovakia
Consumer Foodservice in the United Kingdom
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