2. #GoogleMaps.,Ā #Singapore.,Ā #UOBbank.,
Notice the indication ofĀ #UOBbank.,Ā #ATMmachines., location in the search suggestion?Ā
Through a simple search inĀ #GoogleMaps.,Ā theĀ search suggestionĀ for the train stationĀ "#ClarkeQuay.,Ā "Ā pops out "UOB-ATM Clarke Quay Station" as part of its
search suggestions.
.
It seems thatĀ #UOBbank.,Ā is the bank with theĀ foresightĀ to reach to the technologically savvy users by tapping intoĀ #GoogleMaps.,
For the average person:Ā locationĀ andĀ accessibilityĀ ofĀ #ATMmachines.,Ā are one of the key factors for opening an accountĀ with the Bank.
This opportunity for Brand visibility resulted in the deciding reason in which the customer would chooseĀ #UOBbank.,Ā
Imagine the number of brand's reputation buildingĀ opportunitiesĀ which could result in new customers (purchase of #bank's products over customers lifetime = how
much revenue into management bonus?)Ā that areĀ gained since the inception of Google Maps.
Does other banks have theirĀ #ATMmachines.,Ā listed in the search suggestions as perĀ #UOBbank.,?
Answer: No.
Imagine how many potential opportunities are presented ifĀ #UOBbank.,Ā Ā gets listed inĀ #GoogleMaps.,Ā searchĀ suggestionĀ forĀ key shopping centres.
Great workĀ #UOBbank.,!Ā