Not everyone reads books the same way. Discover six practical tactics to ensure you don't write a book only to your personal preferences. This is especially important when creating non-fiction books for business. Learn how to use content to move people to action: http://goo.gl/us0z3.

1. 6 TACTICS
TO HELP YOU WRITE BOOKS
FOR DIFFERENT READERS

2. Writers spend countless hours
pouring into content they hope
readers will consume and
appreciate.

3. Unfortunately…
Not everyone reads books
from cover to cover.
Most people scan nonfiction content.
Everyone consumes
content differently.

4. How do you write your book in a
way that captures everyone’s
attention?

5. 6 TACTICS TO HELP YOU WRITE YOUR
BOOK FOR DIFFERENT READERS
1 Write shorter sentences. Simple sentences are best. Compound sentences
can easily be separated into two shorter sentences.
2 Write shorter paragraphs. 2-3 sentences are often long enough to form
a short paragraph. If your paragraphs are too long, it can be intimidating to
the reader.
3 Identify pull quotes to be set apart from the standard body copy by the
designer. Readers like sound bytes. Use them to your advantage.
4 Utilize subheadings. The longer the chapter, the more subheads you need to
keep the reader moving through your text.
5 Include a summary of key ideas at the end of each chapter. This is a great
exercise to ensure you have covered all your key ideas during the manuscript
editing process.
6 Include discussion questions—especially if it’s nonfiction. This makes it easy
to incorporate the book in a group setting. Depending on your audience, this can
transform your book into a development resource.

6. Even if every word isn’t read, the
reader should still be able to
benefit from reading your book if
you incorporate these tactics.

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