Content marketing is more than just showing up. It's about know what to say, when to say, whom to say it to, and which channel is required to reach them. It's worth the effort, but it will require some sweat equity. Learn how to use content to move people to action: http://goo.gl/us0z3

1. 10 CONTENT MARKETING
TEMPTATIONS
YOUR BRAND NEEDS TO OVERCOME

2. Fact
!
Every writer struggles with
temptations when it comes to
content creation.

3. Some are obvious.
Others are hidden.

4. Identifying them BEFORE you
experience each one will help you
overcome them.

5. 10 CONTENT MARKETING TEMPTATIONS
YOUR BRAND NEEDS TO OVERCOME
1 You believe everything you have to say is worth publishing.
2 You believe others care as much about what you do as you do.
3 You believe others are implicitly aware of the reasons they
need what you have to offer.
4 You believe others consume content in the same way you prefer
to create and distribute content.
5 You believe in random moments of epic proportions rather than systematic
and incremental publishing of quality content across a variety of channels.

6. 6 You believe in not attributing the content you create to a real
person keeps your brand safe.
7 You believe the need for what you have is so compelling that you
don’t need to make a case for support.
8 You believe people already know what to do so creating call
to actions is irrelevant.
9 You believe more technical detail is what people passionately desire.
10 You believe inspiration is more valuable than having a plan.

7. The Truth
You have to earn your audience’s attention.
You need a system that produces and distributes content
based on your audience’s preferences.
You need to tell them “what’s next.”

8. BEN STROUP ENTERPRISES
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com