Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

Make More Money by Optimising Your Mobile Experience for Any #AdobeSummit
Tablet or Smartphone #mobile
Priscilla Lawrence | Senior Group Product Manager, Adobe
Ben Seymour | Senior Solutions Specialist, Adobe

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1

Different Screens
Deserve
Different Experiences

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Agenda

1. The “Wild Wild West” of Mobile Experiences

2. Optimising Rich Media for Mobile

3. Closing the Loop from Content Mgt to Analytics


Priscilla Lawrence
Senior Group Product Manager, Adobe
prlawren@adobe.com

Ben Seymour
Senior Solution Specialist, Adobe
bseymour@adobe.com

An Astonishing Statistic: UK Web Users

Mobile-Only
Web User

Source: mobiThinking, Dec 2011

The “Wild Wild West” of Mobile


The Current State of Mobile: Top 8 Offenses


The Bad & The Ugly: Offense #8


Consumers Demand Rich Visual Experiences on Mobile

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. *Adobe Mobile Experience Survey 2011

2. Consumers Demand Rich Visual Experiences on Mobile

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. *Adobe Mobile Experience Survey 2011

Optimised Sites Result in Better Engagement and Conversion


Characteristics of Each Screen

DESKTOP TABLET SMARTPHONE

Embedded Rich Media Embedded Rich Media Full-screen Rich Media
Mouse-driven Touch-driven Touch-driven
Click-driven No Buttons No Buttons
Button Controls


Scene7 Creates Universal Rich Media for All Screens

Scene7 makes it easy to provide optimised rich media experiences
for each screen through a simple URL

URL


Scene 7 in Action

Saddle Up and Try It Out!


Closing the Loop

1.How Does Adobe Optimise Closed Loop Marketing for All Channels?

2.Asset Management Made Easy with WEM and Scene7

3.Don’t Forget to Tag Analytics

4. Use Data and Assets to Optimise Site Through Testing and Personalisation


Page load time is a fundamental part of the User eXperience

Loading time is a
major factor in page
abandonment.

Scene7 Image
Presets help you to
control and optimise
your site imagery
using the SPS back
office.


Scene7 Demo http://s7viewers.host.adobe.com/vlist.html


Video : iOS Adaptive streaming

Dynamically adjust video
quality in real-time based on
device connection

- m3u8 manifest allows the iOS
device to request different
encoded versions of the same
video – in accordance to the
bandwidth as it varies


Responsive Web Design : Responsive Images

Responsive Web Design
needs
Responsive Images

but
CSS
needs a
helping hand


Asset Management Made Easy With WEM and Scene7

Scene7 viewer and published asset combined in CQ WCM website


Asset Management Made Easy With WEM and Scene7
Scene7 viewers integrated as components in CQ WCM (deployable with
drag&drop)


Use Analytics and Rich Media to Test and Personalise

Create offer content, just as you edit any other CQ page.

˝

Use Data and Assets to Optimise Site Through Testing and Personalisation


Streamline the Creative workflow : 1

Scene7 extensions for Creative Suite (Photoshop, Flash Pro, Premiere Pro, Indesign, Illustrator



Setup the desired parameters in the Scene7 back office (or via Web Service API)



Control the visuals at request-time using those parameters in the URL:
…./tie_banner2?$header_text=One Day Only&$month_text=march



Control and review the templates directly within other conversion
products, such as Search & Promote, Test & Target or WEM:


Don’t Forget to Tag Analytics


Our Customers Want Data Driven Experiences


How Does Adobe Optimise Closed Loop Marketing?

DESIGN TOOLS WCM, DAM ALL SCREENS, RICH MEDIA, DATA INTELLIGENCE
ALL CHANNELS RIAS, INTERACTIVE

Create Manage Deliver Engage Analyze

Optimize

PERSONALIZATION, RE-TARGETING

What you need to remember…

1. Consumers demand rich visual
experiences on mobile

2. Mobile sites with optimised rich media lead
to higher conversion and engagement

3. Don’t forget to continuously analyse and
test your visual experiences


Call to Action

• Tweet any questions to #summit16706 or
@bseymour
• Evaluate your mobile sites for “bad” and “ugly”
offenses
• Request a demo to see how S7 can easily optimise your
rich media experiences across all screens:


Most important, don’t forget…

Different Screens
Deserve
Different Experiences


Questions


Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

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Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience