presentation given at mobilemonday shanghai event on June 29, 2009 by Nicholas Kruse. More on mobilemonday: www.mobilemondayshanghai.net http://www.facebook.com/group.php?gid=5010806187 More on Reign Design: http://www.reigndesign.com/blog/reigndesign-talks-at-mobile-monday/

1. How the iPhoneredefinedMobile User Experience Nicholas Kruse, ReignDesign(@n_kruse) Mobile Monday, 2009.06.29

2. Computer: Elephant Mobile device: Mouse

3. PDA:Business / focused Mobile: Social / limited Smartphone: Techie / complicated

4. Smartphone iPhone! Mobile PDA

5. How did they do that? Big, HD display Good touch-screen “Feel-good” UX App Store – variety!

6. Before: “It’s painful to explore!” Now: “It’s fun to explore!”

7. Big idea 1: Make use of “Gap Time” and “Half-Time”

8. What apps work? Time wasters & games Supplement to a web app / service Bite-size chunks of information

9. Big idea 2: Alleviate Inconvenience

10. What apps “work”? Time-sensitive info / alerts Location-based apps

11. Big idea 3: Contentis almost FREE – But people willPAY for great UX

12. What about iPhone Interaction Design?

13. Keep It Simple, Stupid Only a few options per screen

14. Navigation sucks Rely on spatial & linear patterns

15. Tap, swipe, and drag are uncharted territory See Dan Saffer’s talk for more:http://www.vimeo.com/groups/8949/videos/2761844

16. Thank you! This presentation is online at: http://www.reigndesign.com/blog/