California Association of Hospitals and Health Systems (CAHHS). PowerPoint presentation used by Ben Rigby for session on 2009.02.23

1. Ben Rigby, Founder & Technical Director, MobileVoter.org Mobilizing Generation 2.0

2. 1972 Hello World 1981 4 th Grade 1986-90 High School 1981-83 through 6 th Grade

3. 1991 – 95 Stanford 1995-7 The Main Quad 1997-2003 Akimbo Design 1997 DFILM

4. 2004 – today: Mobile Voter 2007 Book: Mobilizing Generation 2.0 2004-06: Youth Voter Registration by SMS 2008: The Extraordinaries

5. How are organizations using Web 2.0 to engage youth?

6. First, what is Web 2.0?

7. It’s us. Massively connected to one another by the Internet.

8. Blogs Social Networks Web Photo & Video Wikis Maps Virtual Worlds Games Mobile Phones

9. SO, how are organizations using these tools engage youth?

10. Tendencies Jump In Blind (do everything) Do Nothing Do It 1.0

11. A better way. Step 1: Learn your tools.

13. Blogs Reporting Alternative News

15. Social Networks http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589 Recruiting Supporters

17. Web Photo & Video http://www.youtube.com/watch?v=Rww0P0Uae5E BAD !

18. Web Photo & Video http://www.communitycounts.us/townhall/miller/ GOOD !

19. Web Photo & Video What’s on TV?

21. Wikis AbbotsGreed.com

23. Maps Crisis in Darfur Holocaust Museum

25. Virtual Worlds Meetup at Nonprofit Commons

27. Games "Akoha combines online games, social networking and real-world activity to help make the world a better place. Akoha players carry out acts of kindness - known as "missions" - to collect points recruit new players and, as important, spread acts of kindness. The Montreal-based company was founded in 2007 by long-time friends and entrepreneurs Austin Hill and Alex Eberts, who believe that games and online communities could make make a positive impact on people around the world."

29. Mobile Phones Mobilizing Supporters

30. Mobile Phones On-demand Volunteerism

33. Hospitals, Volunteering, & The Web? Brainstorm: 3-Way calling, translation, recruitment for ground positions, call banking, support calls, reminders, follow up surveys, focus grouping, data cleaning, web site tech support, health advocacy/prevention, elderly calls, webcam visits, outbreak reporting, emergency response comm team, blogging, research on patient’s behalf… ????

34. On-Demand Volunteerism

35. Busy people rarely volunteer. 74% of citizens don’t do it. “ Lack of time” is main reason. Source: 2008 U.S. Bureau of Labor Statistics survey http://www.bls.gov/news.release/volun.nr0.htm

36. But we DO have time… A few minutes here, a few there: Bus is late. Post office line is eternal. Dentist hasn’t called me yet. Friend is late to dinner. Dad is going off on the phone. Work is so boring.

37. Most of us won’t give a Saturday. But we’d give a few minutes of our spare time.

38. The Extraordinaries is designed to create real social good from these moments of spare time. It’s a mobile phone application that allows people to volunteer on-the-spot and on-demand.

39. How it works Select an opportunity Learn about it. Take action.

41. It’s crowdsourcing for social good Each task is infinitely repeatable and incredibly valuable.

42. It’s volunteerism crafted for the mobile generation. But that serves as a feeder to traditional longer-term volunteer engagements. It’s the hook.

44. Appendix: Mobile Phones & Mobile Phone Gaming 60m iPhone apps sold in first 2 months that they were available. Being downloaded at a rate of 2m/day. 31m mobile phone gamers in the U.S. Average time spent playing mobile games: 4.6hrs/week. Over 80% of the U.S. population owns a mobile phone. 4 billion mobile subscribers worldwide. Game mechanics drive loyalty and engagement. http://apple20.blogs.fortune.cnn.com/2008/08/11/steve-jobs-60-million-iphone-apps-downloaded/ http://www.emarketer.com/Article.aspx?id=1006508 http://www.clickz.com/3623306 http://pewresearch.org/pubs/998/networked-families http://mobileactive.org/mobile-web-and-your-organization http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona

45. Appendix: Volunteerism 74% of Americans did not volunteer in 2007. 15% of those who did, performed tasks related to their occupational skills. 46% of non-volunteers cited “lack of time” as the main reason for not volunteering. http://www.bls.gov/news.release/volun.nr0.htm http://ww.volunteeringinamerica.gov/assets/resources/VolunteeringbyOccupation.pdf ??