When your message needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international and diplomatic coverage. We reach an elite set of demographics that includes all Foreign Embassies, the United Nations in New York, every office on Capitol Hill, House of Representatives, Senate, Congress, the White House, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York.

1. media kit
2011

2. THE WASHINGTON DIPLOMAT
Established in 1994, The Washington Diplomat is an other people of influence, such as U.S. congress-
independent monthly newspaper with a readership men and heads of state. The Washington Diplomat
of more than 100,000* that also offers incisive news stories on the latest
includes the more than 180 developments in international affairs, business,
embassies in Washington, the media, diplomacy and other timely topics.
D.C., as well as all major fed- Other regular features include the appointments
eral government institutions, section, which tracks the comings and goings
the Foreign Service, private of diplomats, and
corporations and the inter- Diplomatic Spotlight,
national community at large. which offers a glimpse
into the Washington social
As the flagship newspaper scene.
of the diplomatic community,
we are the only publication In its monthly culture
in the nation’s capital able section, The Washington
to reach this highly targeted and lucrative Diplomat highlights area
market. events with reviews rang-
ing from art and photogra-
Each issue regularly features in-depth, exclusive phy exhibits to film,
interviews with foreign ambassadors as well as theater and dining.
*Readership estimates compiled from 2009 CVC Circulation & Readership Study data
2 2011 WASHINGTON DIPLOMAT MEDIA KIT

3. WASHINGTON D.C.
Washington, D.C., is one of the most vibrant and cul-
turally diverse cities in the world. It is also undeniably
one of the world’s greatest centers of power.
With 8.1 million residents, the combined Greater
Washington-Baltimore region ranks as the 33rd
largest metropolitan area
in the world.
One of the most important
economic forces driving
this city is international
business, which, along with the federal
government, is a core industry found
in the nation’s capital.
A major component of the city’s interna-
tional business is the more than 180 foreign
embassies throughout Washington, D.C.,
which pump millions of dollars into the
local economy.
2011 WASHINGTON DIPLOMAT MEDIA KIT 3

4. EDITORIAL HIGHLIGHTS
• One-on-one interviews with foreign
ambassadors
• Articles examining international affairs,
politics, trade, business, U.S. foreign
policy, diplomacy, law, media and
current topics
• Appointments, World Holidays and
Diplomatic Spotlight sections
• Culture section featuring reviews in art,
photography, theater, film, dining and
more, as well as events listing and foreign
film cinema calendar
• Industry-targeted special sections
including Hotels, Medical, Luxury Living,
Education and more
4 2011 WASHINGTON DIPLOMAT MEDIA KIT

5. DISTRIBUTION & CIRCULATION
The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C.,
and the surrounding metro area including:
• All foreign embassies in Washington, D.C. totaling more than 180
• Capitol Hill • The White House • U.S. Department of State
• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group
• The United Nations in New York • Inter-American Development Bank (IDB)
• Several Fortune 500 company headquarters including Coca Cola and GE • Business councils
• National Institutes of Health (NIH) • Organization of American States (OAS)
• Think tanks and political research organizations • Universities and colleges throughout the Washington region
• Pan-American Health Organization (PAHO) • International nonprofit organizations
• Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation
2011 WASHINGTON DIPLOMAT MEDIA KIT 5

6. IMPACT OF EMBASSIES
The total economic impact of Greater Washington’s interna- The presence of Washington’s embassies also serves as a
tional economy was $41.4 billion in 2005, from which more galvanizing force within the international business communi-
than $9 billion stems from employment at international insti- ty. These missions generate country-to-country business
tutions such as embassies and the World Bank. The total opportunities, attract international visitors, establish valuable
employment effect of business and political contacts, and are concentrated near
the region’s interna- major federal and con-
tional economy is gressional institutions
nearly 280,000 jobs and for even greater reach
$14.4 billion in wages.* into the city’s centers of
influence.
The financial impact of
international business Embassies in Washing-
reflects a wide range ton are a point of con-
of activities by interna- tact with the world. Nations rely on these institutions to
tional organizations, promote their business and financial interests, so for anyone
businesses, associa- looking to do business on a
tions, students, tour- global scale, there are few
ists, domestic compa- other avenues as profitable
nies that serve international clients and of course or as centrally located as
embassies and the services provided by their foreign the Washington embassy
governments. market.
*Based on a 2006 study by the Greater Washington Initiative
6 2011 WASHINGTON DIPLOMAT MEDIA KIT

7. PROFILE OF OUR READERS
The Washington Diplomat reaches the most influ- Our surveys consistently show the readership to be at the top of their
ential decision makers and powerbrokers in the field in income, education and economic spending in the community,
nation’s capital. Highly educated and highly con- and The Diplomat is one of the best venues for anyone looking to tap
nected, this readership consists not only of ambas- into this highly targeted and lucrative audience.
sadors, dignitaries, diplomats and other high-level
foreign officials, but also key players in the U.S.
• 59% of readers keep The Washington Diplomat for one month or more
government, including Capitol Hill, the White
House, Defense Department and State Department,
• 70% purchase products or services from ads seen in The Diplomat
as well as the heads of major corporations and
international agencies.
• 70% of Diplomat readers are between the ages of 25-54
• 61% have a combined annual household income of more than $100,000
$10
• 33% have a combined annual household income of more th
than
$150,000 (almost double the local average)
• 91% graduated from college
• 48% completed post-graduate studies (almost double the local average)
• Study conducted by the Circulation Verification Council (CVC), 2009
2011 WASHINGTON DIPLOMAT MEDIA KIT 7

8. ADVERTISING WITH THE DIPLOMAT
Some of the advertising vehicles we offer include: Some of our current or past advertisers include:
• Air France • Kennedy Center
• Display Advertising
• American University • Lockheed Martin
• BMW North America • Long & Foster Real Estate
• Industry-Specific
• British Airways • Marathon Hess Corporation
Special Sections
• Budget Rent-A-Car • Marriott Wardham Park
• Web Advertising • Capital Hotels • Martens Volvo
• Chevron Texaco • Mayo Clinic
• Diplomatic Pouch • Citibank • MD Anderson Cancer Center
• Conoco Phillips • Metropolitan Institute
for Plastic Surgery
• Sponsorships • DC Lottery
• Millers Furs
• Doubletree Hotel
• E-mail Blasts • Millennium UN Plaza Hotel
• Emirates Airlines
• Moore Cadillac
• Euro Motorcars
• Inserts & • Motorola
• ExxonMobil
Outserts • New York Presbyterian
• FedEx
• Qatar Airways
• Gaylord National
• Supplements • Georgetown University
• Reston Limousine
• Smithsonian
• George Washington University
• Classifieds • Sofitel Hotel
• George Washington University
Hospital • State Department Federal Credit Union
• Custom • HSBC Premier • Stohlman VW
Ancillary Items • Inter-American Development • U.S. Holocaust Memorial Museum
Bank (IDB) • USPS
• Event Sponsorships • Jaguar Warehouse • Weichert Realtors
• Johns Hopkins University • Willard InterContinental
8 2011 WASHINGTON DIPLOMAT MEDIA KIT

9. ADVERTISING GUIDELINES POLICIES
SubmiTTing ADS: • Fonts files (both screen and printer font files in SenDing fileS AS e-mAil ATTAChmenTS AgenCy CommiSSion While every effort is made to
Macintosh format) A standard agency commission have the best quality possible,
There are several ways to submit ad files to us: We request that your files be sent in one e-mail,
of 15% on gross ad space only color ads may have some
• Preferred format: PDF file sent as an e-mail • Hard copy print-out of ad (Both separation and if size permits, versus mutiple e-mails. If sending
to recognized agencies. Agency imperfections.
attachment (5MB size limit) composite proofs are helpful.) multiple files, consider compressing the folder using
• An accurate color proof for spot or process color compression software like Stuffit for Macintosh or must provide camera-ready
• We also accept CDs formatted for Mac as well as AD Size
ads Zip-it for PC. (Please do not use a password.) When ads. Published rates are gross
compressed files using compression software like If your camera-ready ad comes
it is necessary to send multiple emails, please mark rates. No agency commissions
Stuffit for Macintosh or Zip-it for PC. • All “working files” in a folder named “working to us in a size other than that
“1 of 2” (or the total number of emails sent) in the are paid for ads produced by
note: As the newspaper is entirely digital, we can no files” in case we need to make edits. “Working subject line along with the client name. The Washington Diplomat. specified in your contract or is
longer accept printed “camera-ready” pages or ad file” refers to any document that contains original a size different from the ad
“slicks.” There is an additional charge for film. artwork elements in a layered format like a Send the e-mail to: ads@washdiplomat.com and be sizes defined above, we may
CAnCellATion poliCy
Photoshop .psd or an Illustrator .ai or .eps file. sure to copy your account representative. need to re-set, float, reduce or
Final linked artwork is usually derived from the Advertiser may terminate con- enlarge your artwork, depend-
We accept the following Macintosh native software
“working file.” Large proofs can be sent to: tract in writing by the 10th of ing on time constraints. Proofs
formats:
the month preceding the month are not sent.
• InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Color: When specifying color, save in CMYK or spot The Washington Diplomat
of publication. Advertiser’s rate
Photoshop. MS Word for supplied ad text only. color mode, whichever is appropriate. Please do Attn: Production Department
is based on certain advertising liAbiliTy
NOT save in RGB format, even for photos within pdf 12125-A Veirs Mill Road
• You may save your files in the following formats: commitments and if those com- Advertiser shall assume full
files. Four-color spot color ads are encouraged as Silver Spring, MD 20906
tiff, eps or pdf. If submitting a PC file to us, it must mitments have not been met, responsibility and liability for all
be in pdf format. requests for specific PMS or other specialty inks advertiser shall be liable for the
neWSpAper SpeCifiCATionS content (including pictorial rep-
will incur an additional charge. We do not offer increased rates indicated in the
note: With either file format, we may not always be resentations and graphic art-
bleeds. Select grayscale for all black and white ads. grayscale (black and white): rate card for the advertising work) of advertisements placed
able to make changes to your document. If submit- actually run.
photos: All photos, even those embedded in pdf • CT (continuous tone/photo resolution): by the advertiser in The Wash-
ting a file in native format, all font and art files must
files, should be a minimum 200 dpi for grayscale 200-300 dpi ington Diplomat and shall
be included. All fonts should be converted to a Cancellations for premium posi-
(black and white) and 300 dpi for process color rela- • Line art: 600 dpi assume full responsibility for
Macintosh font format and any linked artwork tions are to be made in writing
tive to the size they appear. Photos below these any claims arising therefrom
must also be included. (See below for details.) • Highlight dot: 4% 8 weeks prior to stated dead-
requirements may reproduce with lesser quality. made against The Washington
line. Full payment for the inser-
• Midtone: 35% Diplomat, its officers, agents
When SubmiTTing A pDf file: note: Most photos acquired directly from the Web is tion plus the premium charge
• Shadow dot: 85% and employees.
When making a pdf file, please be certain to “embed not recommended as they cannot be reproduced in will be enforced.
all fonts” and set color to “leave color unchanged.” the newspaper with any substantial size or quality. • Dot gain: 30% Advertiser hereby agrees to
Please disable any password protection and allow If advertising creative arrives
4-color process: indemnify and hold The Wash-
editing and printing of the document in the event Text Documents: All text, preferably submitted in after stated deadline, The
• CT: 200-300 dpi Washington Diplomat will ington Diplomat harmless from
changes need to be made. Microsoft Word, should be formatted using tab any and all expenses or losses,
stops and NOT traditional spaces using the space- • Line art: 600 dpi assume no responsibility or
including, but not limited to,
When SubmiTTing A nATive AD file: bar. Macintosh or PC—please save as “Text Only.” expressed reproduction, posi-
• Maximum ink: 220% attorneys fees and legal judg-
If the text document is not saved in the proper for- tioning or other related items
Please include: • GCR: Light ments, incurred or suffered by
mat, extensive clean-up will be required regardless surrounding the booking. Full
• Written explanation of what your disk contains, The Washington Diplomat by
of platform used. Files can be saved in ASCII format • Maximum black ink: 85% payment for the insertion will
size, date of publication and color of the ad, reason of any and all claims
but only as a l;ast resort if any of the above men- be enforced.
what platform (Mac or PC), software and arising out of the publication
tioned formats cannot be used. Questions? Please contact your sales of any advertisement placed
formats are used Color ADS
note: Please send any accompanying photos as represen-tative at (301) 933-3552 with by advertiser. The Publisher
• Electronic ad file separate attachments rather than placing them in any questions or concerns you may have. Color printing on newsprint reserves the right to approve
• Linked artwork files the Word document itself. We’re happy to help you. is an imperfect process. all copy.
2011 WASHINGTON DIPLOMAT MEDIA KIT 9

10. P.O. Box 1345 Silver Spring, MD 20915
phone: 301.933.3552 fax: 301.949.0065
web: www.washdiplomat.com e-mail: sales@washdiplomat.com