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1. Program Day 1: Sept. 29, 2011
08:00 – 09:00 Networking Breakfast
09:00 – 09:10 Welcome
09:10 – 09:50 Richard Prenderville New Growth Paradigms
- Brand as growth driver
Innovation Head of Global Brand Marketing,
- New consumer trends
Reebok
- Brands in the digital age
George Blankenship It's Hard to Change the World
09:50 – 10:30 - Branding your innovations
Architect of Apple´s brand building retail
Innovation - Changing 100 years of tradition
strategy, now VP Worldwide Sales and
- Learning from leaders in retail
Ownership Experience, Tesla Motors
10:30 – 11:00 Networking Break
Growth Strategies in Pharma
11:00 – 11:40 Luca Crippa - Identifying untapped growth
Country Head, Bayer HealthCare - Aligning growth drivers
Global Brands
Pharmaceuticals, Croatia - Managing growth inhibitors
11:40 – 12:20 Federico J. Gonzalez The Disney Experience
- Total customer focus
Global Brands Senior VP Marketing & Sales, Euro Disney - Culture of excellence
and Disney Destinations EMEA - Learning from Disney
12:20 – 13:30 Lunch
Nico Kleyn Pricing in the Digital Age
13:30 – 14:00 is your price right?
CMO Leadership Director, Head Strategy and Pricing, Deloitte - Pricing as growth driver
- Strategic price setting
- Identifying the “right price”
Strategic Role of Creativity
14:00 – 14:40 Rui Porto - Taking local ideas global
Chief Marketing Officer, Havaianas - Role of creative excellence
Creative Excellence
- Managing a global brand
Women: The Biggest Growth
14:40 – 15:20 MaryKay Kopf Market of All
Chief Marketing Officer, Electrolux - women: rising economic and digital force
Innovation
- connecing and engaging with women
- women-centric approach to design and innovation
15:20 – 15:30 Transfer
15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation
16.30 – 17.00 Networking Break
17:00 – 17:45 Driving Growth in the Digital Age
Organization & Panel: Growth in the Digital Age With Simon
Capability Clift, George Blankenship, Federico Gonzalez,
Rui Porto and Richard Prenderville
19:00 – 21:00 Closing
Networking Night
at Tesla Motors Flagship Store, Zurich

2. Day 2: Sept. 30, 2011
Day 2: Sept. 30, 2011
08:00 – 08:50 Networking Breakfast
08:50 – 09:00 Welcome
09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey
Organization & - Consumer decisions process
Senior Partner, McKinsey & Company
Capability - New empowered consumers
Leader, EMEA Digital Marketing Practice
- Consumer driven marketing
09:35 – 10:10 AJ van Triest Driving Growth Globally
- Driving growth globally
Global Brands Chief Marketing Officer, BWP, a joint
- Global innovation
venture between of Coca-Cola and Nestlé
- Connecting with global consumers
10:10 – 10:45 Simon Clift Winning Global Brands
- Characteristics of winning brands
Global Brands former Chief Marketing Officer,
- Global Brands Study™ insights
Unilever
- Purposeful positioning
10:45 – 11:15 Networking Break
11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors
- Drivers of marketing effectivness
CMO Leadership Co-founder and Chairman, EffectiveBrands
- Case study: Unilever/OMO:
“Dirt is good”
12:00 – 13:30 Lunch
13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern
Marketing:
CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments,
Advertising, eBay Europe countries, verticals, touchpoints and
channels?
14:15 – 15:45 Cult Brands
Creative Excellence How to establish and market a brand to become a cult and a success beyond borders
Directed by the Berlin School of Creative Leadership
Hanns-Peter Cohn
Chief Executive Officer, Vitra
Peter Kowalsky
Chief Executive Officer, Bionade
Rui Porto
Chief Marketing Officer, Havaianas
15:45 – 16:00 Closing