The document outlines the program for a two-day marketing conference. Day 1 includes sessions on branding, innovation, the Disney experience, pricing strategy, creative excellence, and women as a growth market. Day 2 focuses on the consumer decision journey, driving global growth, winning global brands, global marketing success factors, the art and science of modern marketing, and establishing cult brands. Various marketing executives from companies like Tesla, Apple, Euro Disney, Deloitte, and Havaianas will speak on these topics.

1. Program
Day 1: Sept. 29, 2011
09:00 – 10:00 Networking Breakfast
10:00 – 10:10 Welcome
10:10 – 11:00 Richard Prenderville New Growth Paradigms
- Brand as growth driver
Innovation Head of Global Brand Marketing,
- New consumer trends
Reebok
- Brands in thedigital age
11:00 – 11:40 George Blankenship It's Hard to Change the World
- Branding your innovations
Innovation Architect of Apple’s brand building retail
- Changing 100 years of tradition
strategy, now VP Worldwide Sales and
- Learning from leaders in retail
Ownership Experience, Tesla Motors
11:40 – 12:20 Federico J. Gonzalez The Disney Experience
- Total customer focus
Global Brands Senior VP Marketing & Sales, Euro Disney
- Culture of excellence
and Disney Destinations EMEA
- Learning from Disney
12:20 – 13:30 Lunch
Pricing in the Digital Age
13:30 – 14:00 Nico Kleyn is your price right?
CMO Leadership Director, Head Strategy and Pricing, Deloitte - Pricing as Growth Driver
- Strategic Price Setting
- Identifying the “Right Price”
14:00 – 14:40 Rui Porto Strategic Role of Creativity
- Taking local ideas global
Creative Excellence Chief Marketing Officer, Havaianas
- Role of creative excellence
- Managing a global brand
Women: The Biggest Growth
14:40 – 15:20 MaryKay Kopf
Market of All
Innovation Chief Marketing Officer, Electrolux - women: rising economic and digital force
- connecing and engaging with women
- women-centric approach to design and innovation
15:20 – 15:30 Transfer
15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Media Strategies
16:30 – 17:00 Networking Break
17:00 – 17:45 Driving Growth in the Digital Age
Organization & Panel: Growth in the Digital Age With Simon
Capability Clift, George Blankenship, Federico Gonzalez,
Rui Porto and Richard Prenderville
17:45 – 18:00 Closing
19:00 – 21:00 Networking Night
at Tesla Motors Flagship Store, Zurich

2. Day 2: Sept. 30, 2011
08:00 – 08:50 Networking Breakfast
08:50 – 09:00 Welcome
09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey
Organization & - Consumer decisions process
Senior Partner, McKinsey & Company
Capability - New empowered consumers
Leader, EMEA Digital Marketing Practice
- Consumer driven marketing
09:35 – 10:10 AJ van Triest Driving Growth Globally
- Driving growth globally
Global Brands Chief Marketing Officer, BWP, a joint
- Global innovation
venture between of Coca-Cola and Nestlé
- Connecting with global consumers
10:10 – 10:45 Simon Clift Winning Global Brands
- Characteristics of winning brands
Global Brands former Chief Marketing Officer,
- Global Brands Study™ insights
Unilever
- Purposeful positioning
10:45 – 11:15 Networking Break
11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors
- Drivers of marketing effectivness
CMO Leadership Co-founder and Chairman, EffectiveBrands
- Case study: Unilever/OMO:
“Dirt is good”
12:00 – 13:30 Lunch
13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern
Marketing:
CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments,
Advertising, eBay Europe countries, verticals, touchpoints and
channels?
14:15 – 15:45 Cult Brands
Creative Excellence How to establish and market a brand to become a cult and a success beyond borders
Directed by the Berlin School of Creative Leadership
Hanns-Peter Cohn
Chief Executive Officer, Vitra
Peter Kowalsky
Chief Executive Officer, Bionade
Rui Porto
Chief Marketing Officer, Havaianas
15:45 – 16:00 Closing