Program Update, July 10, 2011

1. Program
Day 1: Sept. 29, 2011
09:00 – 10:00 Networking Breakfast
10:00 – 10:10 Welcome
10:10 – 10:50 Richard Prenderville New Growth Paradigms
- Brand as growth driver
Innovation Head of Global Brand Marketing,
- New consumer trends
Reebok
- Brands in the digital age
10:50 – 11:30 George Blankenship It's Hard to Change the World
- Branding your innovations
Architect of Apple´s brand building retail
Innovation - Changing 100 years of tradition
strategy, now VP Worldwide Sales and
- Learning from leaders in retail
Ownership Experience, Tesla Motors
11:30 – 12:10 Federico J. Gonzalez The Disney Experience
- Total customer focus
Senior VP Marketing & Sales, Euro Disney - Culture of excellence
Global Brands
and Disney Destinations EMEA - Learning from Disney
12:10 – 14:00 Lunch
14:00 – 15:00 Rui Porto Strategic Role of Creativity
- Taking local ideas global
Chief Marketing Officer, Havaianas - Role of creative excellence
Creative Excellence
Presented by the Berlin School of Creative Leadership - Managing a global brand
15:00 – 15:30 Networking Break
15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation
16:30 – 17:00 Networking Break
17:00 – 17:45 Driving Growth in the Digital Age
Organization/ Panel with Simon Clift, George Blankenship,
Capability Federico Gonzalez, Rui Porto and
Richard Prenderville
17:45 – 18:00 Closing
19:00 – 21:00 Networking Night
at Tesla Motors Flagship Store, Zurich

2. Day 2: Sept. 30, 2011
08:00 – 08:50 Networking Breakfast
08:50 – 09:00 Welcome
09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey
Organization & - Consumer decisions process
Capability
Senior Partner, McKinsey & Company
- New empowered consumers
Leader, EMEA Digital Marketing Practice
- Consumer driven marketing
09:35 – 10:10 AJ van Triest Driving Growth Globally
- Driving growth globally
Global Brands Chief Marketing Officer, BWP, a joint
- Global innovation
venture between of Coca-Cola and Nestlé
- Connecting with global consumers
10:10 – 10:45 Simon Clift Winning Global Brands
- Characteristics of winning brands
Global Brands former Chief Marketing Officer,
- Global Brands Study™ insights
Unilever
- Purposeful positioning
10:45 – 11:15 Networking Break
11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors
- Drivers of marketing effectivness
CMO Leadership Co-founder and Chairman, EffectiveBrands
- Case study: Unilever/OMO:
“Dirt is good”
12:00 – 13:30 Lunch
13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern
Marketing:
CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments,
Advertising, eBay Europe countries, verticals, touchpoints and
channels
14:15 – 14:30 Closing
14:30 – The Tesla Roadster Experience (test drives)
Case Studies featured at CMO 2011:
Unilever: OMO – Dirt is good Disney: Disneyland Paris Reebok
Tesla Motors: Roadster Havaianas Nestea