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Episode 1: Code Pink
   Featuring: Anita Dunn
RED SMEAR AT ‘MORN, DUNN TAKE WARNING
                    ACTUAL QUOTE:

                    And then the third lesson and tip actually come
                    from two of my favorite political philosophers,
                    Mao Zedong and Mother Teresa -- not often
                    coupled with each together, but the two people
                    that I turn to most to basically deliver a simple
                    point, which is, you're going to make choices.
                    You're going to challenge. You're going to say,
Anita Dunn
                    "Why not?" You're going to figure out how to do
White House
Communications      things that have never been done before. But
Director – Speech   here's the deal: These are your choices. They are
at high school
                    no one else's.
graduation


                        http://mediamatters.org/research/200910190052
RED SMEAR AT ‘MORN, DUNN TAKE WARNING

    FOX QUOTE: And then the third
    lesson and tip actually come from
    two of my favorite political
    philosophers, Mao Zedong and
    Mother Teresa -- not often coupled
    with each together, but the two
    people that I turn to most to
    basically deliver a simple point,
    which is, you're going to make
    choices.


          http://mediamatters.org/research/200910190052
Quote Continued
In 1947, when Mao Zedong was being challenged within his own party on his plan to
basically take China over, Chiang Kai-shek and the Nationalist Chinese held the cities, they
had the army, they had the air force, they had everything on their side. And people said,
"How can you win? How can you do this? How can you do this against all of the odds
against you?" And Mao Zedong said, you know, "You fight your war, and I'll fight mine."

And think about that for a second. You know, you don't have to accept the definition of
how to do things, and you don't have to follow other people's choices and paths, OK? It is
about your choices and your path. You fight your own war. You lay out your own path. You
figure out what's right for you. You don't let external definition define how good you are
internally. You fight your war. You let them fight theirs.

Everybody has their own path. And then Mother Teresa, who, upon receiving a letter from
a fairly affluent young person who asked her whether she could come over and help with
that orphanage in Calcutta, responded very simply: "Go find your own Calcutta." OK? Go
find your own Calcutta. Fight your own path. Go find the thing that is unique to you, the
challenge that is actually yours, not somebody else's challenge.
Fox ILLogic
1. If you quote Mao




                                                 5. Which means
                       4. Which makes you a         President
                       Communist                    Obama must
                                                    be . . .

                        3. And all that he did
2. You must love Mao
a commie too!
 "[I]s it a concern to any
 American that so many people
 now in and around this
 administration and this
 president seem to love a
 communist revolutionary
 dictator? Here's our White
 House communications
 director, Anita Dunn, standing
 in front of a group of
 graduating high school
 students and praising him.“

 - Glenn Beck
Dunn also quoted Mother
Theresa but nobody accused
    her of being a saint
Comrades, if that is true then meet . . .
Comrades Reed & Bush
In a recent phone interview with The Phoenix Gazette, Reed
said that the war metaphor is apt. "Mao Tse-Tung said
politics is war without bloodshed," he said. "Clearly, there
are some metaphors that sit nicely with politics."

"It's like guerrilla warfare. If you reveal your location, all it does is
allow your opponent to improve his artillery bearings. It's better to
move quietly, with stealth, under cover of night. ... It comes down
to whether you want to be the British army in the Revolutionary
War or the Viet Cong. History tells us which tactic was more
effective.


 Recommended bio of Mao to Karl Rove.



 http://mediamatters.org/blog/200910150041
Comrades Coulter, Gingrich,
               Norquist, McCain and . . .




Admits to quoting Mao                 Has picture of
                                      Lenin displayed in
                                      home.                      “in the words of Chairman
                                                                 Mao, it's always darkest
               "War is politics with blood;                      before it's totally black"
               politics is war without blood,"
               said the Speaker, citing the late
               Chinese Communist leader Mao
               Tse-tung. [Roll Call, 5/29/95

                http://mediamatters.org/research/200910160004,
                http://mediamatters.org/blog/200910160023
late Comrade Atwater . . .
who gave Dunn the quote to begin with.
. . . And Herr Beck

                Here is who I put on my "book
                cabinet": I got Alan Dershowitz. He's
                opinionated, obnoxious and at times-
                                                   times-
                when he's not talking about the OJ
                Simpson case-he makes a good point.
                          case-
                Let's see, let's put him in a room
                with... Adolf Hitler. I'd love to see
                               Hitler.
                those guys go at it. So next: Hitler's
                Mein Kampf.
                       Kampf.

                http://mediamatters.org/blog/20091016001
                8
By the skillful and sustained use of propaganda, one
can make a people see even heaven as hell or an
extremely wretched life as paradise.
- Adolf Hitler

If you tell a lie big enough and keep repeating it, people
will eventually come to believe it.
 - Joseph Goebbels
Republicans wouldn’t engage
in propaganda . . . would
they?
Newt Gingrich (1990),
                                          "Language: A Key
                                          Mechanism of Control"
                                          (GOPAC)


As you know, one of the key points in the GOPAC tapes is that "language matters." . . . .
As the tapes have been used in training sessions across the country and mailed to
candidates we have heard a plaintive plea: "I wish I could speak like Newt."

 That takes years of practice. But, we believe that you could have a significant impact on
your campaign and the way you communicate if we help a little. That is why we have
created this list of words and phrases.

This list is prepared so that you might have a directory of words to use in writing literature
and mail, in preparing speeches, and in producing electronic media. The words and
phrases are powerful. Read them. Memorize as many as possible. And remember that like
any tool, these words will not help if they are not used.
Heard any of these lately?
•abuse of power        •corruption           •intolerant       •sensationalists
  •anti- (issue):   •criminal rights           •liberal             •shallow
   flag, family,            •crisis               •lie               •shame
    child, jobs         •Cynicism              •limit(s)               •sick
       •betray            •deeper             •machine           •spend(ing)
      •bizarre           •destroy           •mandate(s)          •stagnation
      •bosses         •destructive            •obsolete          •status quo
  •bureaucracy            •devour             •pathetic               •steal
        •cheat           •disgrace           •patronage               •taxes
     •coercion          •endanger       •permissive attitude     •they/them
•"compassion" is         •excuses           •pessimistic           •threaten
   not enough         •failure (fail)     •punish (poor ...)        •traitors
  •collapse(ing)           •greed              •radical           •unionized
 •consequences          •hypocrisy            •red tape          •urgent (cy)
      •corrupt        •ideological          •self-serving            •waste
                          •impose              •selfish             •welfare
                     •incompetent
                         •insecure
                       •insensitive
Or these?
   •active(ly)          •control        •legacy       •principle(d)
     •activist         •courage         •liberty         •pristine
    •building          •crusade           •light   •pro- (issue): flag,
   •candid(ly)          •debate          •listen        children,
    •care(ing)          •dream        •mobilize      environment,
   •challenge             •duty         •moral            reform
     •change     •eliminate good-    •movement         •prosperity
    •children      time in prison   •opportunity         •protect
•choice/choose   •empower(ment)      •passionate     •proud/pride
      •citizen             •fair        •peace           •provide
 •commitment             •family       •pioneer          •reform
•common sense         •freedom        •precious           •rights
    •compete         •hard work       •premise            •share
   •confident             •help       •preserve         •strength
     •conflict         •humane                           •success
                      •incentive                          •tough
                      •initiative                          •truth
                          •lead                          •unique
                                                          •vision
                                                       •we/us/our
Just Say “No”
  to Smear
www.bennetkelley.com

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Smear Factor Episode 1: Anita Dunn

  • 1. Smear Episode 1: Code Pink Featuring: Anita Dunn
  • 2. RED SMEAR AT ‘MORN, DUNN TAKE WARNING ACTUAL QUOTE: And then the third lesson and tip actually come from two of my favorite political philosophers, Mao Zedong and Mother Teresa -- not often coupled with each together, but the two people that I turn to most to basically deliver a simple point, which is, you're going to make choices. You're going to challenge. You're going to say, Anita Dunn "Why not?" You're going to figure out how to do White House Communications things that have never been done before. But Director – Speech here's the deal: These are your choices. They are at high school no one else's. graduation http://mediamatters.org/research/200910190052
  • 3. RED SMEAR AT ‘MORN, DUNN TAKE WARNING FOX QUOTE: And then the third lesson and tip actually come from two of my favorite political philosophers, Mao Zedong and Mother Teresa -- not often coupled with each together, but the two people that I turn to most to basically deliver a simple point, which is, you're going to make choices. http://mediamatters.org/research/200910190052
  • 4. Quote Continued In 1947, when Mao Zedong was being challenged within his own party on his plan to basically take China over, Chiang Kai-shek and the Nationalist Chinese held the cities, they had the army, they had the air force, they had everything on their side. And people said, "How can you win? How can you do this? How can you do this against all of the odds against you?" And Mao Zedong said, you know, "You fight your war, and I'll fight mine." And think about that for a second. You know, you don't have to accept the definition of how to do things, and you don't have to follow other people's choices and paths, OK? It is about your choices and your path. You fight your own war. You lay out your own path. You figure out what's right for you. You don't let external definition define how good you are internally. You fight your war. You let them fight theirs. Everybody has their own path. And then Mother Teresa, who, upon receiving a letter from a fairly affluent young person who asked her whether she could come over and help with that orphanage in Calcutta, responded very simply: "Go find your own Calcutta." OK? Go find your own Calcutta. Fight your own path. Go find the thing that is unique to you, the challenge that is actually yours, not somebody else's challenge.
  • 5. Fox ILLogic 1. If you quote Mao 5. Which means 4. Which makes you a President Communist Obama must be . . . 3. And all that he did 2. You must love Mao
  • 6. a commie too! "[I]s it a concern to any American that so many people now in and around this administration and this president seem to love a communist revolutionary dictator? Here's our White House communications director, Anita Dunn, standing in front of a group of graduating high school students and praising him.“ - Glenn Beck
  • 7. Dunn also quoted Mother Theresa but nobody accused her of being a saint
  • 8. Comrades, if that is true then meet . . .
  • 9. Comrades Reed & Bush In a recent phone interview with The Phoenix Gazette, Reed said that the war metaphor is apt. "Mao Tse-Tung said politics is war without bloodshed," he said. "Clearly, there are some metaphors that sit nicely with politics." "It's like guerrilla warfare. If you reveal your location, all it does is allow your opponent to improve his artillery bearings. It's better to move quietly, with stealth, under cover of night. ... It comes down to whether you want to be the British army in the Revolutionary War or the Viet Cong. History tells us which tactic was more effective. Recommended bio of Mao to Karl Rove. http://mediamatters.org/blog/200910150041
  • 10. Comrades Coulter, Gingrich, Norquist, McCain and . . . Admits to quoting Mao Has picture of Lenin displayed in home. “in the words of Chairman Mao, it's always darkest "War is politics with blood; before it's totally black" politics is war without blood," said the Speaker, citing the late Chinese Communist leader Mao Tse-tung. [Roll Call, 5/29/95 http://mediamatters.org/research/200910160004, http://mediamatters.org/blog/200910160023
  • 11. late Comrade Atwater . . . who gave Dunn the quote to begin with.
  • 12. . . . And Herr Beck Here is who I put on my "book cabinet": I got Alan Dershowitz. He's opinionated, obnoxious and at times- times- when he's not talking about the OJ Simpson case-he makes a good point. case- Let's see, let's put him in a room with... Adolf Hitler. I'd love to see Hitler. those guys go at it. So next: Hitler's Mein Kampf. Kampf. http://mediamatters.org/blog/20091016001 8
  • 13. By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise. - Adolf Hitler If you tell a lie big enough and keep repeating it, people will eventually come to believe it. - Joseph Goebbels
  • 14. Republicans wouldn’t engage in propaganda . . . would they?
  • 15. Newt Gingrich (1990), "Language: A Key Mechanism of Control" (GOPAC) As you know, one of the key points in the GOPAC tapes is that "language matters." . . . . As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: "I wish I could speak like Newt." That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases. This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.
  • 16. Heard any of these lately? •abuse of power •corruption •intolerant •sensationalists •anti- (issue): •criminal rights •liberal •shallow flag, family, •crisis •lie •shame child, jobs •Cynicism •limit(s) •sick •betray •deeper •machine •spend(ing) •bizarre •destroy •mandate(s) •stagnation •bosses •destructive •obsolete •status quo •bureaucracy •devour •pathetic •steal •cheat •disgrace •patronage •taxes •coercion •endanger •permissive attitude •they/them •"compassion" is •excuses •pessimistic •threaten not enough •failure (fail) •punish (poor ...) •traitors •collapse(ing) •greed •radical •unionized •consequences •hypocrisy •red tape •urgent (cy) •corrupt •ideological •self-serving •waste •impose •selfish •welfare •incompetent •insecure •insensitive
  • 17. Or these? •active(ly) •control •legacy •principle(d) •activist •courage •liberty •pristine •building •crusade •light •pro- (issue): flag, •candid(ly) •debate •listen children, •care(ing) •dream •mobilize environment, •challenge •duty •moral reform •change •eliminate good- •movement •prosperity •children time in prison •opportunity •protect •choice/choose •empower(ment) •passionate •proud/pride •citizen •fair •peace •provide •commitment •family •pioneer •reform •common sense •freedom •precious •rights •compete •hard work •premise •share •confident •help •preserve •strength •conflict •humane •success •incentive •tough •initiative •truth •lead •unique •vision •we/us/our
  • 18. Just Say “No” to Smear